Welcome!

Mobile IoT Authors: Ed Featherston, Liz McMillan, Elizabeth White, Rostyslav Demush, Kevin Benedict

News Feed Item

Messaging-Boom über Weihnachten und Neujahr

READING, England, January 13, 2013 /PRNewswire/ --


Spitzenwerte beim Multimedia-Messaging über die Feiertage laut Acision

Laut Acision, dem weltweite Marktführer im Bereich Mobile Messaging, stieg der MMS-Traffic über die Feiertage um bis zu 424 Prozent an. Besonders am 24. und 25. Dezember (Weihnachten und 1. Weihnachtsfeiertag) sowie am 31. Dezember (Silvester) wurden Spitzenwerte erreicht. Wie Acision in einem weltweiten Ländervergleich herausfand, wurden vor allem Videoinhalte über MMS geteilt. Ungeachtet des verbreiteten Zugriffs auf mobile Breitbandverbindungen, soziale Netzwerke oder Content Sharing-Anwendungen, ist somit Rich Mobile Messaging auch weiterhin gefragt.

Heutzutage möchten immer mehr Mobilkunden ihre aktuellen Erlebnisse mittels visuellen Inhalten und Bildern mit anderen teilen - sei es über Bild- und Videoanwendungen wie Instagram,  YouTube oder soziale Netzwerke, Communitys oder andere Nachrichtendienste. Diese Tendenz hat sich Ende des letzten Jahres noch einmal manifestiert, so dass Acision über die eigentlichen Feiertage Höchstwerte im MMS-Traffic feststellen konnte.

In Spanien steigerte sich beispielsweise die MMS-Nutzung an Heiligabend um 384 Prozent verglichen mit demselben Wochentag der Vorwoche. An Silvester wurde dieser Wert dann mit einer Steigerung von 424 Prozent noch einmal übertroffen. Eine ähnliche Entwicklung ließ sich in Argentinien beobachten, wo an Heiligabend ein Anstieg um 146 Prozent, an Silvester um 133 Prozent, sowie in der Silvesternacht ab Mitternacht um 377 Prozent gemessen wurde. In den USA nahm der MMS-Traffic am 1. Weihnachtsfeiertag im Vergleich zum gleichen Tag der Vorwoche um 78 Prozent und am Neujahrstag um 57 Prozent zu.

Als beliebteste Form von geteilten Multimediainhalten erwiesen sich dabei Videoclips. So nahm in Spanien der Video-Traffic am 24. Dezember 2012 um 972 Prozent zu. Dies zeigt, wie beliebt diese Form der Kommunikation bei Mobilfunkkunden ist, die besonders über die Feiertage MMS nutzen, um Grüße an Familie und Freunde zu senden. Beliebt war das Teilen von Videoinhalten auch in Argentinien (Steigerung um  475 Prozent) und in den USA (Steigerung um 289 Prozent) jeweils am 1. Weihnachtsfeiertag.

In Indien ermöglichte Acision die Zustellung von einer Million MMS-Nachrichten innerhalb von 24 Stunden für einen Netzbetreiber - ein Anstieg von 400 Prozent gegenüber dem Traffic eines Durchschnittstages. Beinahe identische MMS-Zahlen ließen sich in Indien während des Diwali-Fests verzeichnen. Dies ist ein typisches Beispiel für ein neues Kundenverhalten in aufstrebenden Regionen, wo Mobilnutzer Erlebnisse teilen möchten, aber nicht unbedingt über eine Breitbandverbindung verfügen, um dies über andere Netzwerkanwendungen abzuwickeln. Malaysia, ein überwiegend islamisches Land, verzeichnete ebenfalls einen Anstieg im MMS-Traffic um 31 Prozent bzw. 47 Prozent an Silvester und Neujahr, aber nur einen geringen Anstieg von 11 Prozent am 25. Dezember.

"Der Anstieg im Einsatz von Mobile Messaging während der Feiertage kommt nicht unbedingt überraschend. Er zeigt jedoch, dass sich MMS als zuverlässige Methode etabliert haben, Familie und Freunde während dieser Zeit mit Multimedianachrichten zu erreichen", erklärt Jorgen Nilsson, Chief Executive bei Acision. "Wir erklären uns Steigerung mit dem zunehmenden Wunsch der Kunden, Inhalte und besondere Momente zu teilen. Soziale Netzwerke sowie die wachsende Beliebtheit von intelligenten Endgeräten und der Zugriff auf Netzwerk-Anwendungen unterstützen diesen Trend."

"MMS bieten hier einen individuellen aber unaufdringlichen Weg, um Menschen  wissen zu lassen, dass man an sie denkt - vor allem für all diejenigen, die Freunde und Verwandte auf der ganzen Welt haben und die Festtage oder das Einläuten des neuen Jahres in unterschiedlichen Zeitzonen erleben. Sowohl in entwickelten wie in aufstrebenden Ländern vertrauen die Menschen auf MMS, um visuelle und Audio-Inhalte zu übermitteln, mit der Gewissheit, dass diese auch zuverlässig beim Empfänger ankommt. Richtig eingebunden bieten MMS Netzwerkbetreibern eine fantastische Gelegenheit, sich diesen Trend zunutze zu machen, da dieser Service auch ohne Breitbandverbindung funktioniert, so dass Kunden jederzeit versenden können", so Nilsson weiter.

Auch SMS wurden während der Feiertage intensiv genutzt. Spanien verzeichnete eine Steigerung um 40 Prozent an Weihnachten und Silvester; die USA um 27 Prozent am 1. Weihnachtstag. In Argentinien wurden an Neujahr 11 Prozent mehr SMS verschickt; in den USA 19 Prozent. Interessanterweise war in Argentinien die Steigerung des MMS-Traffics deutlich höher als in allen anderen untersuchten Ländern, aber bei SMS lag der Zuwachs zu Weihnachten bei lediglich 15 Prozent. Dies deutet darauf hin, dass mehr Nutzer umfassendere Multimedia-Angebote und deshalb MMS nutzen.

Eine Informa-Studie vom Mai letzten Jahres kam zu dem Ergebnis, dass bis 2016 über 387 Milliarden MMS verschickt werden, was 1,7 Prozent des weltweiten Messaging-Traffics entspricht. Damit lägen MMS auf dem zweiten Platz der erfolgreichsten Non-Voice Mobile Services weltweit nach SMS. Die Spitzenwerte zu Weihnachten und Neujahr beweisen die Beliebtheit von MMS zum Teilen von Inhalten, insbesondere bei Festtagen, Feierlichkeiten und Veranstaltungen.  

*Daten von Acision

Über Acision

Acision ist globaler Marktführer im Bereich Mobile Messaging und verbindet die Welt mit relevanten, nahtlosen Messaging-Diensten, welche die mobile Kommunikation bereichern und Anbietern und Unternehmen weltweit neue Geschäftsmöglichkeiten eröffnen.  Weitere Informationen über Acision erhalten Sie unter http://www.acision.com 

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Archi...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...