Welcome!

Mobile IoT Authors: Daniel Khan, Elizabeth White, Peter Silva, Dana Gardner, Liz McMillan

News Feed Item

Mushroom Networks' Bonded Internet Services Enables LS Direct Marketing to recover from Hurricane Sandy and Serve Clients during its Upcoming Busy Season

Truffle Broadband Bonding Solution Enables Company to Communicate with Staff Members And Continue to Provide Web Hosting Services to Clients throughout the Country

SAN DIEGO, Jan. 9, 2013 /PRNewswire/ -- Mushroom Networks, Inc., innovators of Broadband Bonding™ technology, today announced it provided its Truffle Broadband Bonding Internet solution to LS Direct Marketing (www.ls-direct.com). Truffle is a Broadband Bonding network appliance that offers aggregated Internet connectivity of up to 12 Internet access lines and two additional wireless data cards. LS Direct Marketing lost its single Internet connection during Hurricane Sandy and required a new connectivity solution with greater reliability and redundancy.

LS Direct Marketing is a one-stop communications solutions provider targeting retail, enterprise and small business offering marketing campaigns, which are driven by data analytics. The company relies heavily on a stable Internet connection to conduct business, especially in order to maintain contact with its printing and mailing facility, which is located more than 100 miles from its headquarters. LS Direct Marketing also relies on its Internet connection to provide 24/7 web hosting for many of its clients throughout North America.

"Even though Sandy came and went, the East Coast will be dealing with unstable Internet service for quite some time," said Jeff Horowitz, President and CEO of LS Direct Marketing.  "We have one singular Internet connection to the building, which was cut within the first few hours of Hurricane Sandy on October 29th and not reconnected until a week later. Missing a deadline could have cost our customers millions of dollars in revenue, and that's never an option for us.  With Mushroom Networks' Truffle technology, we were up and running in less than a few minutes and were able to provide services to our clients, especially those who were still having to deal with the aftermath of the storm.  After implementation, both our staff and our clients now had Internet service running at optimal speed and reliability."

"Better yet was the ease of deployment," said Nick Piatek, Senior Software and Web Developer for LS Direct Marketing. "It was crisis mode on both a professional and personal level for our team, and I found Mushroom Networks to be 'plug and play.' The ability to bond over multiple 4G modems enabled us to push production jobs through effortlessly."  

"We are very pleased to see our solution help LS Direct Marketing during a crisis situation, and to know they are able to meet the needs of their clients going forward," said Dr. Cahit Akin, co-founder and CEO of Mushroom Networks. "Truffle is an ideal solution for enterprises of any size that require ultra-reliable Internet access at their head-quarter offices or branch offices. Through Broadband Bonding, we can combine DSL, cable modem, T1, satellite, fiber, 3G, 4G or any other broadband connection into a single bonded pipe. It's especially suited to companies such as LS Direct Marketing that need to provide connectivity to their remote offices as well as their clients."

LS Direct Marketing extended the usage of its bonded connection to other local businesses affected by the storm. Emerging Media (www.emergingmediapr.com) from Nyack, New York brought in three staff members who set up a temporary office in LS Direct Marketing's conference room until their power and Internet connection was restored.

Currently in its 15th year of operation, LS Direct Marketing's portfolio includes more than 1,000 enterprise, agency, and small business clients. The Suffern, New York-based company offers multiple business services including customer retention, prospect conversion, loyalty building, and customer recapture. Visit www.ls-direct.com for more information.

About Mushroom Networks
Mushroom Networks, Inc., is a privately held company based in San Diego, CA, providing patent pending Broadband Bonding solutions to a range of Internet connection applications. The company's flagship product line serves SMBs, enterprises, multi-tenant buildings, and broadband service providers and bonds dissimilar broadband access technologies forming a single highly reliable broadband pipe that can easily scale based on needs. Mushroom Networks was a finalist for the coveted 2012 San Diego Business Journal Innovation Award, XCHANGE Tech Innovators Xcellence Award, 2007 CONNECT® 'Most Innovative New Product' award, 2008 CONNECT® 'Most Innovative New Product' award, Network World's "top technology trend of 2008" award,  and nominated for the best investment opportunity within the fixed telecom sector by Telecom Council of Silicon Valley.  For more information, please visit http://www.mushroomnetworks.com or call 858-452-1031.

SOURCE Mushroom Networks, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.