Welcome!

Mobile IoT Authors: Liz McMillan, XebiaLabs Blog, Jnan Dash, Kevin Jackson, David H Deans

News Feed Item

Mushroom Networks' Bonded Internet Services Enables LS Direct Marketing to recover from Hurricane Sandy and Serve Clients during its Upcoming Busy Season

Truffle Broadband Bonding Solution Enables Company to Communicate with Staff Members And Continue to Provide Web Hosting Services to Clients throughout the Country

SAN DIEGO, Jan. 9, 2013 /PRNewswire/ -- Mushroom Networks, Inc., innovators of Broadband Bonding™ technology, today announced it provided its Truffle Broadband Bonding Internet solution to LS Direct Marketing (www.ls-direct.com). Truffle is a Broadband Bonding network appliance that offers aggregated Internet connectivity of up to 12 Internet access lines and two additional wireless data cards. LS Direct Marketing lost its single Internet connection during Hurricane Sandy and required a new connectivity solution with greater reliability and redundancy.

LS Direct Marketing is a one-stop communications solutions provider targeting retail, enterprise and small business offering marketing campaigns, which are driven by data analytics. The company relies heavily on a stable Internet connection to conduct business, especially in order to maintain contact with its printing and mailing facility, which is located more than 100 miles from its headquarters. LS Direct Marketing also relies on its Internet connection to provide 24/7 web hosting for many of its clients throughout North America.

"Even though Sandy came and went, the East Coast will be dealing with unstable Internet service for quite some time," said Jeff Horowitz, President and CEO of LS Direct Marketing.  "We have one singular Internet connection to the building, which was cut within the first few hours of Hurricane Sandy on October 29th and not reconnected until a week later. Missing a deadline could have cost our customers millions of dollars in revenue, and that's never an option for us.  With Mushroom Networks' Truffle technology, we were up and running in less than a few minutes and were able to provide services to our clients, especially those who were still having to deal with the aftermath of the storm.  After implementation, both our staff and our clients now had Internet service running at optimal speed and reliability."

"Better yet was the ease of deployment," said Nick Piatek, Senior Software and Web Developer for LS Direct Marketing. "It was crisis mode on both a professional and personal level for our team, and I found Mushroom Networks to be 'plug and play.' The ability to bond over multiple 4G modems enabled us to push production jobs through effortlessly."  

"We are very pleased to see our solution help LS Direct Marketing during a crisis situation, and to know they are able to meet the needs of their clients going forward," said Dr. Cahit Akin, co-founder and CEO of Mushroom Networks. "Truffle is an ideal solution for enterprises of any size that require ultra-reliable Internet access at their head-quarter offices or branch offices. Through Broadband Bonding, we can combine DSL, cable modem, T1, satellite, fiber, 3G, 4G or any other broadband connection into a single bonded pipe. It's especially suited to companies such as LS Direct Marketing that need to provide connectivity to their remote offices as well as their clients."

LS Direct Marketing extended the usage of its bonded connection to other local businesses affected by the storm. Emerging Media (www.emergingmediapr.com) from Nyack, New York brought in three staff members who set up a temporary office in LS Direct Marketing's conference room until their power and Internet connection was restored.

Currently in its 15th year of operation, LS Direct Marketing's portfolio includes more than 1,000 enterprise, agency, and small business clients. The Suffern, New York-based company offers multiple business services including customer retention, prospect conversion, loyalty building, and customer recapture. Visit www.ls-direct.com for more information.

About Mushroom Networks
Mushroom Networks, Inc., is a privately held company based in San Diego, CA, providing patent pending Broadband Bonding solutions to a range of Internet connection applications. The company's flagship product line serves SMBs, enterprises, multi-tenant buildings, and broadband service providers and bonds dissimilar broadband access technologies forming a single highly reliable broadband pipe that can easily scale based on needs. Mushroom Networks was a finalist for the coveted 2012 San Diego Business Journal Innovation Award, XCHANGE Tech Innovators Xcellence Award, 2007 CONNECT® 'Most Innovative New Product' award, 2008 CONNECT® 'Most Innovative New Product' award, Network World's "top technology trend of 2008" award,  and nominated for the best investment opportunity within the fixed telecom sector by Telecom Council of Silicon Valley.  For more information, please visit http://www.mushroomnetworks.com or call 858-452-1031.

SOURCE Mushroom Networks, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's DevOps Summit at Cloud Expo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq specializes in creating innovative solutions to solve business processes through the use of DevOps automation. Addteq was founded on the firm belief that automation is essential for successful software releases. Addteq's products and services are centered around the fundamental approach of understanding the pr...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...