Welcome!

Mobile IoT Authors: Scott Allen, Liz McMillan, Elizabeth White, Pat Romanski, AppDynamics Blog

News Feed Item

Mushroom Networks' Bonded Internet Services Enables LS Direct Marketing to recover from Hurricane Sandy and Serve Clients during its Upcoming Busy Season

Truffle Broadband Bonding Solution Enables Company to Communicate with Staff Members And Continue to Provide Web Hosting Services to Clients throughout the Country

SAN DIEGO, Jan. 9, 2013 /PRNewswire/ -- Mushroom Networks, Inc., innovators of Broadband Bonding™ technology, today announced it provided its Truffle Broadband Bonding Internet solution to LS Direct Marketing (www.ls-direct.com). Truffle is a Broadband Bonding network appliance that offers aggregated Internet connectivity of up to 12 Internet access lines and two additional wireless data cards. LS Direct Marketing lost its single Internet connection during Hurricane Sandy and required a new connectivity solution with greater reliability and redundancy.

LS Direct Marketing is a one-stop communications solutions provider targeting retail, enterprise and small business offering marketing campaigns, which are driven by data analytics. The company relies heavily on a stable Internet connection to conduct business, especially in order to maintain contact with its printing and mailing facility, which is located more than 100 miles from its headquarters. LS Direct Marketing also relies on its Internet connection to provide 24/7 web hosting for many of its clients throughout North America.

"Even though Sandy came and went, the East Coast will be dealing with unstable Internet service for quite some time," said Jeff Horowitz, President and CEO of LS Direct Marketing.  "We have one singular Internet connection to the building, which was cut within the first few hours of Hurricane Sandy on October 29th and not reconnected until a week later. Missing a deadline could have cost our customers millions of dollars in revenue, and that's never an option for us.  With Mushroom Networks' Truffle technology, we were up and running in less than a few minutes and were able to provide services to our clients, especially those who were still having to deal with the aftermath of the storm.  After implementation, both our staff and our clients now had Internet service running at optimal speed and reliability."

"Better yet was the ease of deployment," said Nick Piatek, Senior Software and Web Developer for LS Direct Marketing. "It was crisis mode on both a professional and personal level for our team, and I found Mushroom Networks to be 'plug and play.' The ability to bond over multiple 4G modems enabled us to push production jobs through effortlessly."  

"We are very pleased to see our solution help LS Direct Marketing during a crisis situation, and to know they are able to meet the needs of their clients going forward," said Dr. Cahit Akin, co-founder and CEO of Mushroom Networks. "Truffle is an ideal solution for enterprises of any size that require ultra-reliable Internet access at their head-quarter offices or branch offices. Through Broadband Bonding, we can combine DSL, cable modem, T1, satellite, fiber, 3G, 4G or any other broadband connection into a single bonded pipe. It's especially suited to companies such as LS Direct Marketing that need to provide connectivity to their remote offices as well as their clients."

LS Direct Marketing extended the usage of its bonded connection to other local businesses affected by the storm. Emerging Media (www.emergingmediapr.com) from Nyack, New York brought in three staff members who set up a temporary office in LS Direct Marketing's conference room until their power and Internet connection was restored.

Currently in its 15th year of operation, LS Direct Marketing's portfolio includes more than 1,000 enterprise, agency, and small business clients. The Suffern, New York-based company offers multiple business services including customer retention, prospect conversion, loyalty building, and customer recapture. Visit www.ls-direct.com for more information.

About Mushroom Networks
Mushroom Networks, Inc., is a privately held company based in San Diego, CA, providing patent pending Broadband Bonding solutions to a range of Internet connection applications. The company's flagship product line serves SMBs, enterprises, multi-tenant buildings, and broadband service providers and bonds dissimilar broadband access technologies forming a single highly reliable broadband pipe that can easily scale based on needs. Mushroom Networks was a finalist for the coveted 2012 San Diego Business Journal Innovation Award, XCHANGE Tech Innovators Xcellence Award, 2007 CONNECT® 'Most Innovative New Product' award, 2008 CONNECT® 'Most Innovative New Product' award, Network World's "top technology trend of 2008" award,  and nominated for the best investment opportunity within the fixed telecom sector by Telecom Council of Silicon Valley.  For more information, please visit http://www.mushroomnetworks.com or call 858-452-1031.

SOURCE Mushroom Networks, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.