Click here to close now.


Mobile IoT Authors: Liz McMillan, Yeshim Deniz, SmartBear Blog, Peter Silva, Elizabeth White

News Feed Item

IT and the Business Don't See Eye to Eye When It Comes to Mobile Innovation

New Study From Symantec and Economist Intelligence Unit Highlights Importance of Mobile Development to Competitiveness

MOUNTAIN VIEW, CA -- (Marketwire) -- 01/09/13 -- Symantec Corp. (NASDAQ: SYMC) today announced the results of the study "Fonts of Innovation - Mobile Development in the Business," exploring the topic of mobile innovation within an organization in EMEA. According to the Economist Intelligence Unit (EIU), who wrote the report, as more business is conducted using smart mobile technologies, companies' competitiveness increasingly hinges on their ability to continuously generate new ideas for mobile development. The innovation net within organizations is starting to spread widely thanks to the "consumerization" and "bring-your-own-device" trends, in which employees use their own devices and applications at work. The study points, however, to a rift between the IT function and the rest of the business when it comes to mobile development. Fewer than 10 percent of non-IT respondents to the survey believe their IT colleagues are "highly innovative" in this realm.

The study, published today by the EIU and sponsored by Symantec, points to other areas of conflict. Over one-half of the survey respondents believe IT departments are actually resistant to any new mobile ideas other parts of the business might have. These tensions appear to run highest in financial services firms. Sixty-two percent of the respondents from this sector say IT departments push back against ideas that come from other parts of the organization. Indeed, nearly half (46 percent) of IT employees from across all sectors admit this to be the case.

"Consumerization and the take-up of bringing your own devices or apps have led to smart devices and mobile technology truly permeating businesses, and this will continue to have a considerable impact on organizations," says Greg Day, Security CTO for Symantec in EMEA. "Mobile innovation will help to drive business success in an organization and will require collaboration between IT and the business regarding the broad topic of technology and smart devices in particular."

Key findings from the research include the following:

  • A rift exists between IT and non-IT professionals when it comes to mobile innovation. Less than 10 percent of non-IT respondents believe IT is "highly innovative" in this area. Over one-half think the IT function is resistant to new mobile ideas emanating from elsewhere. This tension runs especially deep among financial services firms.

  • Sources of innovative ideas differ depending on the types of services involved. The IT department appears to be the main initiator within the organization of ideas to improve employees' mobile working. When it comes to using mobile technology to improve interaction with customers, however, sales and marketing emerge as the main sources of ideas.

  • Sign of hope: IT no longer isolated. A hopeful sign is that IT departments appear much less isolated within organizations than previously. Around one-third of survey respondents say that the IT function is "extremely collaborative" in developing mobile services, while only 13 percent thought this was the case two years ago.

  • The answer lies in collaboration. Amid all the evidence of tension between IT and the business, there is a clear recognition from all quarters that delivering genuine mobile innovation requires the active collaboration of both IT and non-IT staff.

"Competition often helps to encourage better innovation but could be counterproductive if it means IT and the business are closed to each other's ideas for mobile development," says Denis McCauley, Director, Global Technology Research at the Economist Intelligence Unit and editor of the report. "Genuine collaboration in mobile innovation is imperative," he says, adding that the onus is probably on IT for making innovation work.

Additional Resources

Symantec Mobile Solutions
Symantec App Center Ready Program
Symantec Total Mobile Story
White Paper: Exploiting the Business Potential of BYOD
Blog: Enabling BYOD without sacrificing protection
Blog: The Current State of Mobile Malware

About Symantec
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at

About the Economist Intelligence Unit
The Economist Intelligence Unit (EIU) is the world's leading resource for economic and business research, forecasting and analysis. It provides accurate and impartial intelligence for companies, government agencies, financial institutions and academic organisations around the globe, inspiring business leaders to act with confidence since 1946. EIU products include its flagship Country Reports service, providing political and economic analysis for 195 countries, and a portfolio of subscription-based data and forecasting services. The company also undertakes bespoke research and analysis projects on individual markets and business sectors. More information is available at or follow us on

Notes for editors
Fonts of innovation: Mobile development in the business is an Economist Intelligence Unit white paper, sponsored by Symantec. The analysis is based on a global online survey conducted in September-October 2012, in which 280 executives from across Europe, the Middle East and Africa took part. Survey respondents were drawn from both the IT function (23% of the sample) and the wider business (77%). All respondents were at a senior management level, with 33% from the board or C-suite. Respondents hailed from a wide range of industries, with financial services (18%), technology (13%) and manufacturing firms (12%) being particularly prominent. Over one-half (55%) of firms polled had annual revenue of over US$500m, while about one-quarter (24%) had revenue of US$5bn or more.

Add to Digg Bookmark with Add to Newsvine

Spencer Parkinson
Symantec Corp.
Email Contact

Aaron Searle
Connect Marketing
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.