Welcome!

Mobile IoT Authors: Elizabeth White, Liz McMillan, Scott Allen, Peter Silva, AppDynamics Blog

News Feed Item

TiVo Research and Analytics' Fourth Annual "Battle of the Consumer Electronics Brands at CES" Scorecard

Scorecard Answers the Question of "What Ads Were Least and Most Fast-Forwarded"; Results Underscore the Need for Brands to Embrace Granular TV Viewing Data Beyond Industry Currency to Improve Ad Effectiveness, Reduce Wasteful Spending; Winning Brands Incl

LAS VEGAS, NV -- (Marketwire) -- 01/08/13 -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today reported the winners and losers of its fourth annual Battle of the Consumer Electronics Brands at CES TV advertising competition.

Brands were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands' spots during time-shifted viewing. While overall fast-forwarding rates were the key criterion, many other factors were also considered in assigning winning and losing brands including the following: fast-forwarding rates in similar, or different, media environments (i.e. media type, networks, dayparts), fast-forwarding rates for spots that ran in the first and middle commercial pod positions, and fast-forwarding rates for different advertising creative executions for a given brand.

"This annual analysis continues to be an eye opener for consumer electronics brands and advertisers showing them just how valuable insights into TV viewing behavior that are more granular than the current ratings currency can be in terms of helping reduce wasteful ad spending," said Mark Lieberman, CEO TRA, Inc. "For example, our second-by-second measurement capabilities were able to show that for the first time in four years Kmart saw far less fast-forwarding than other major retailers. Armed with this information, these companies can go back to the board room and figure out better ways to target their desired audience and see an improved ROI from their advertising campaigns."

TRA announced the winning and losing brands, based on national TV ads that ran between January and November 2012, during the 2013 International Consumer Electronics Show (CES) in Las Vegas.

Retail Outlets
Best Buy vs. Mass Merchants: Wal-Mart, Target, Kmart, Sears [For the first time in four years Kmart wins in 2012's tightest race]

  • Kmart had the lowest overall fast-forward rate compared to all the other retailers in Cable.
  • Kmart delivered a significantly lower fast-forward rate in the first commercial pod position than the other retailers.
  • In the Early Morning daypart, where Kmart aired 11% of its spots, it scored the lowest fast-forward rate when compared to the other retailers.

HD Televisions
LG vs. Panasonic vs. Samsung [For the fourth year in a row the winner is... LG]

  • With overall spot counts down considerably from last year in the HD Television category, LG delivered the lowest fast-forward rate overall when compared to Panasonic and Samsung.
  • LG's Primetime fast-forward rate was 20% lower than Samsung's and 40% lower than Panasonic's.
  • While Panasonic aired a greater percent of its spots in the first pod position, LG's fast-forward rate was only half the rate of Panasonic's.
  • LG's fast-forward rate was also significantly lower than Panasonic and Samsung in the toughest pod position, the middle slot.

Wireless Telecom
AT&T Wireless vs. Sprint vs. T-Mobile vs. Verizon Wireless [For the fourth year running the winner is... Verizon Wireless]

  • Verizon dominated the category this year, scoring the lowest fast-forward rates overall, on Cable, and in Primetime.
  • With almost one quarter of its Broadcast spots airing on NBC, Verizon Wireless had the lowest fast-forward rate when compared to the other wireless carriers.
  • Verizon Wireless scored at least a 25% advantage over AT&T, Sprint and T-Mobile with its fast-forward rate in the coveted first pod position.

Handheld Video Game Consoles
Nintendo 3DS vs. Sony PlayStation Vita [The winner, for the third year in a row, is... Nintendo 3DS]

  • Nintendo 3DS delivered a fast-forward rate in Daytime that was only one-third the rate experienced by Sony PlayStation Vita.
  • While Sony aired significantly more spots in the first pod position, Nintendo 3DS scored a much lower fast-forward rate.
  • Both brands allocated a large percentage of their Cable spots to Comedy Central, but Nintendo 3DS received a significantly lower fast-forward rate.

Tablets
Amazon Kindle Fire vs. Apple iPad vs. Google Nexus 7 & 10 vs. Microsoft Surface vs. Barnes & Noble NOOK vs. Samsung Galaxy [The winner is... NOOK]

  • While the Apple iPad aired 20% of its spots in the first pod position and NOOK only 10%, NOOK scored a superior fast-forward rate in the first pod compared to all the other tablets.
  • All six tablet brands allocated a significant amount of spots to the USA Network and Comedy Central, but it was NOOK who delivered the lowest fast-forward rate on both networks.

Digital Cameras
Canon EOS vs. GoPro Hero vs. Nikon D vs. Olympus Pen [The winner is... Olympus Pen]

  • Despite Ashton Kutcher's best effort for Nikon D, the Olympus Pen had less overall fast-forwarding than the other digital camera advertisers.
  • Even though the Olympus Pen had fewer spots in the first pod position than the other brands, it delivered significantly less fast-forwarding.
  • The Olympus Pen spot "Amazing Image Quality" scored less fast-forwarding than the primary spots of the other digital camera advertisers.

Game System
Nintendo Wii U vs. Microsoft Kinect vs. Xbox 360 [The winner is... Xbox 360]

  • Xbox 360 garnered a lower overall fast-forward rate than Microsoft Kinect and Nintendo Wii U.
  • All three game systems managed to get only 10% of their spots in the coveted first pod position, but Xbox 360 came out on top when it came to fast-forward rate.
  • Xbox 360, Microsoft Kinect and Nintendo Wii U all aired significant schedules on ABC Family, but it was Xbox 360 that delivered the lowest fast-forward rate.

Video Game Systems for Children
LeapFrog Leapster GS vs. VTech Inno Tab [The winner in this new category is... VTech Inno Tab]

  • Both VTech and LeapFrog aired approximately one-third of their spots in Daytime where VTech scored a significantly lower fast-forward rate.
  • VTech also delivered the lower fast-forward rate in the first pod position.
  • The Food Network garnered a significant share of the spot allocation for VTech and LeapFrog, and it was VTech that experienced less fast-forwarding.

TRA also helps advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of advertisers with their own proprietary databases. To learn more about TRA's capabilities and services please visit www.traglobal.com

About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Scripps Networks, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...