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Timbaland Joins 50 Cent and SMS Audio™ as Investor Partner

SMS Audio, LLC (www.SMSAUDIO.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, today announced a partnership with mega-producer Timothy “Timbaland” Mosley. Timbaland joins SMS Audio as an investment partner and member of the company’s board of directors, with substantial involvement in the design and audio engineering process for new SMS Audio products.

“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” said Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”

Influencing the popular music scene since the mid-1990s, Timbaland helped create career-defining hits for artists like Snoop Dogg, Jay-Z, Ludacris, Missy Elliot and Justin Timberlake – with whom he helped produce the majority of tracks from the multi-platinum-selling records Justified and Future Sex/Love Sounds. In addition to his career as producer, Timbaland is CEO of his own label, Mosley Music Group, which produced the number-one hit “Promiscuous” by Nelly Furtado.

“As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer,” said 50 Cent, CEO of SMS Audio. “I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”

A world class audio headphone and accessories brand, SMS Audio is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio product line includes the new STREET by 50™ wired on-ear headphones, STREET by 50™ over-ear wired headphones, STREET by 50™ in-ear wired headphones, STREET by 50™ wired DJ Pro Performance headphones and SYNC by 50™ over-ear wireless headphones – which integrate Kleer® wireless technology to allow up to four listeners to simultaneously rock from a single source.

Through its partnership with Feeding America®, each online U.S. sale of SMS Audio headphones through www.SMSAUDIO.com will provide 250 meals to American families in need.

About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit www.SMSAUDIO.com.

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