|By PR Newswire||
|December 18, 2012 03:08 PM EST||
NEW YORK, Dec. 18, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This study presents the current situation of the mobile payment and mobile NFC technology markets. It analyzes the prospects for the market from a technical and economic point of view, by looking at challenges facing the economic models in key areas, including: automation, commerce, advertising, public services and transport.
• How can mobile NFC technology revolutionize payment, transportation and mobile applications?
• Can it generate revenue for the various stakeholders?
• What are some of the issues around NFC technology business models?
• What technical challenges exist that might have a direct impact on mobile NFC business models?
• Could NFC mobile payment be deployed on a large scale?
• What strategies are the major players adopting for implementing mobile NFC technology?
1. Executive Summary 7
1.1. Current status of contactless mobile technology . 8
1.2. Limited new usage, few additional revenues . 9
1.3. Multiple stakeholders vie for the market . 10
2. Methodology 11
3. NFC technology . 13
3.1. Definition . 13
3.2. NFC objects 13
3.3. How it works . 14
3.4. General hardware architecture . 15
3.4.1. NFC tags and cards architecture . 15
3.4.2. Architecture and operation of NFC devices . 16
3.5. Norms and standards . 17
3.6. The Secure Element (SE) 18
3.6.1. The Cardlet 18
3.6.2. Trusted Service Manager (TSM) and personalization . 18
3.6.3. The different types of Secure Element 19
3.7. How NFC works for secure applications 21
3.7.1. Contactless mobile payments (credit/debit card system) . 21
3.7.2. Mobile wallets 25
3.7.3. Transportation and ticketing applications 26
3.8. How NFC works for non-secure applications . 28
3.8.1. Between an NFC mobile device and an NFC tag 28
3.8.2. Between two NFC mobile devices . 29
4. Market structure 30
4.1. Market evaluation . 30
4.1.1. Initiatives around NFC . 30
4.1.2. NFC mobile devices 35
4.2. The main applications and uses for NFC . 37
4.2.1. NFC mobile payments and micro-payments 37
4.2.2. Non-NFC mobile payments . 42
4.2.3. Transportation . 47
4.2.4. Other applications 48
4.3. Business models and added value of NFC mobile technology 55
4.3.1. Automation 56
4.3.2. Transportation . 56
4.3.3. Commerce and payments . 57
4.3.4. Advertising . 60
4.3.5. Public services . 61NFC & Mobile Payment
5. Strategies from key players 62
5.1. The value chain 62
5.1.1. The NFC mobile payments value chain . 62
5.1.2. The transportation value chain 62
5.1.3. Details and role of the various stakeholders 63
5.2. Profiles of key players 65
5.2.1. Mobile service providers 65
5.2.2. Payment systems 68
5.2.3. Mobile operators 70
5.2.4. Mobile device manufacturers . 74
5.2.5. Manufacturers of NFC chips, SIM cards and microSD cards . 79
6. Strategic analysis 83
6.1. Technical maturity of NFC 83
6.1.1. Norms and standards 83
6.1.2. NFC mobile devices 84
6.1.3. Infrastructures 84
6.2. Numerous initiatives . 85
6.3. Challenges around usage 86
6.4. Business models and ecosystem . 87
6.4.1. Complex business models . 87
6.4.2. An overcrowded ecosystem . 88
6.4.3. Competing technical architectures . 88
Table 1: Comparison of different near-field wireless communication technologies . 13
Table 2: Summary of the major, recent initiatives around NFC 31
Table 3: Worldwide data for the volume of transactions made on mobile devices 34
Table 4: Number of users using mobile devices as a payment method, by region . 34
Table 5 : List of main card reader mobile plug-in solution providers 43
Table 6: Business model comparison between transportation and commerce/payments . 55
Table 7: Individual ticket price comparison in London between NFC and non-NFC . 57
Table 8: Percentage of the population who have used mobile payments during the year, for
various countries in Africa . 58
Table 9: Service provider involvement 66
Table 10: Payment systems and NFC involvement 68
Table 11: Mobile operators' involvement 70
Table 12: Involvement of mobile device manufacturers 75
Table 13: Involvement of manufacturers of NFC chips, SIM cards and microSD cards 79
Figure 1: Contents of the ISIS contactless mobile wallet . 9
Figure 2: NFC operation in P2P mode . 14
Figure 3: NFC operation in read/write mode 14
Figure 4: NFC operation in card emulation mode 15
Figure 5: Overhead view of an NFC NXP tag 15
Figure 6: Exploded view of an NFC card, showing its different elements 16
Figure 7: Hardware architecture of an NFC mobile device 17
Figure 8: Example of cardlet organization in an NFC SIM card . 18
Figure 9: NFC mobile device architecture with an integrated SE . 19
Figure 10: NFC mobile device architecture with the SE in the SIM card 20
Figure 11: NFC mobile device and traditional mobile device architecture with the SE in the SIM
card . 21
Figure 12: Personalization of the payment application on the user's mobile device 22
Figure 13: Payment amount displayed on the EPT and the user's mobile device during a
Figure 14: Simplfied NFC mobile payment process, with an authorization request . 24
Figure 15: Simplified process for transfer of funds from customer to merchant . 24
Figure 16: Different ways of purchasing a transport ticket for use with NFC mobile devices . 27
Figure 17: Different ways of downloading a transport ticket for use with NFC mobile devices 28
Figure 18: Possible data exchange initiated by NFC between two NFC mobile devices . 29
Figure 19: Number of NFC mobile products offered by brand . 36
Figure 20: Microsoft Wallet on Windows Phone 8 37
Figure 21: Visa's NFC mobile payment app for the London 2012 Summer Olympics 38
Figure 22: The ISIS Wallet app 38
Figure 23: The Cityzi app and BNP Paribas (KIX) payment services . 39
Figure 24: The Cityzi app and transport service in Nice . 39
Figure 25: The Google Wallet NFC app . 40
Figure 26: Signing for a card payment directly on the device 42
Figure 27: The Square Register card reader in use with an iPad 43NFC & Mobile Payment
Figure 30 : Segmentation of mobile payment systems . 45
Figure 31 : Example of a virtual currency model (Facebook Credits) involving four player types . 45
Figure 32 : Buying FarmCash, the virtual currency used in FarmVille, with Facebook Credits . 46
Figure 33: Poster for the film X-Men First Class with an NFC tag that lets users view the trailer with
their mobile devices 49
Figure 34: Overview of Groupe Casino's NFC solution 50
Figure 35: Audioguide on a Samsung Smartphone at the Cité de l'Architecture in Paris, controlled
by tapping an NFC tag with an NFC mobile device 50
Figure 36: Posters designed for restaurants by Atuch, allowing customers to download menus
directly by tapping an NFC tag or scanning a QR code 51
Figure 37: Sony Ericsson's Xperia programmable tags, which can trigger an action on a Sony
mobile device 51
Figure 38: Nokia's NFC-compatible wireless speaker for pairing with a Nokia NFC mobile phone via
Bluetooth . 52
Figure 39: Exchanging business cards between two Nokia NFC mobile phones 53
Figure 40: Passing security and boarding gates at Toulouse airport, France, using a boarding pass
stored in an NFC mobile device. . 53
Figure 41: An NFC parking ticket service by Skidata . 54
Figure 42: Yale's NFC solution for unlocking hotel doors . 54
Figure 43: Percentage of the population in different countries worldwide with an account at a
financial institution 58
Figure 44: Growth in the number of non-cash payments by inhabitants for different countries in
Europe and the United States, from 2001 to 2009 59
Figure 45: The NFC mobile and mobile payments value chain 62
Figure 46: NFC apps to become Facebook friends with someone or to like a Facebook page . 66
Figure 47: Paypal's mobile app for NFC payment between two mobile devices 70
Figure 48: NTT docomo's Osaifu Keitai (mobile wallet) concept 73
Figure 49: NTT docomo's iD credit payment service in use . 73
Figure 50: NTT docomo's DCMX credit service . 74
Figure 51: Nokia's range of NFC handsets 76
Figure 52: BlackBerry handsets hosting NFC technology . . 77
Figure 53: a Samsung Galaxy SII being used to make a purchase via the Visa PayWave app . 78
Figure 54: WatchData's NFC solutions 80
Figure 55: NXP's NFC chips built into Google and Samsung mobile devices. Without a Secure
Element on the left and with an SE on the right 81
Figure 56: Features of the Sony Xperia S promoted by Orange 84
Figure 57: Snapshot of different NFC mobile initiatives around the world 85
Figure 58: Starbucks Coffee non-NFC mobile payment application using bar codes 86
To order this report:
Contact Nicolas: [email protected]
Intl: +1 805-652-2626
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited t...
Jul. 1, 2016 12:00 AM EDT Reads: 522
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Jun. 30, 2016 07:30 PM EDT Reads: 689
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 30, 2016 07:00 PM EDT Reads: 616
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 30, 2016 04:00 PM EDT Reads: 1,013
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
Jun. 30, 2016 04:00 PM EDT Reads: 450
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 30, 2016 03:00 PM EDT Reads: 1,275
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Jun. 30, 2016 02:45 PM EDT Reads: 335
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jun. 30, 2016 02:00 PM EDT Reads: 692
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 30, 2016 01:30 PM EDT Reads: 1,359
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 30, 2016 01:00 PM EDT Reads: 1,520
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 30, 2016 11:45 AM EDT Reads: 618
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jun. 30, 2016 11:30 AM EDT Reads: 648
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jun. 30, 2016 11:15 AM EDT Reads: 738
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Jun. 30, 2016 11:00 AM EDT Reads: 475
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jun. 30, 2016 11:00 AM EDT Reads: 496
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 30, 2016 11:00 AM EDT Reads: 1,116
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jun. 30, 2016 10:45 AM EDT Reads: 701
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jun. 30, 2016 10:30 AM EDT Reads: 590
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 30, 2016 10:15 AM EDT Reads: 995
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jun. 30, 2016 10:00 AM EDT Reads: 575