Welcome!

Wireless Authors: Liz McMillan, Nicholas Lee, Jackie Kahle, Yeshim Deniz, Daniel Keeney

News Feed Item

Oil, Pharmaceutical, Health Insurance, Tobacco, Banking and Utilities Top The List Of Industries That People Would Like To See More Regulated

Less than 10% of adults think that tobacco, oil, social media, managed care and telecom industries are "generally honest and trustworthy"

NEW YORK, Dec. 18, 2012 /PRNewswire/ -- An annual Harris Poll that measures the percentage of Americans perceiving 19 large industries as "generally honest and trustworthy" finds that the most trusted industries are supermarkets and hospitals, followed distantly by online search engines, computer software companies, banks, computer hardware companies and electric and gas utilities. The poll also finds that industries which the largest percentages of U.S. adults would like to see "more regulated" are oil, pharmaceutical, health insurance, tobacco, banking, electric and gas utilities and managed care companies such as HMOs.  The banking industry has made some gains since last year, but is still well off their highs from 2004.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the results of The Harris Poll of 2,383 adults surveyed online between November 14 and 19, 2012 by Harris Interactive.  

When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over one-third of Americans (36%) reply "none of these," a decrease from last year when 43% indicated the same. The industries that are least trusted are tobacco (3%), oil (6%), social media (8%), managed care (9%), telecom (9%), health insurance (11%), pharmaceuticals (12%), car manufacturers (12%), airlines (12%) and life insurance (12%).  The industries trusted by the highest percentages of Americans are supermarkets (38%), hospitals (36%), online search engines (22%), computer software and hardware companies (20% each), banks (20%) and electric and gas utilities (20%). The biggest changes since last year on this question are an 8-point gain in those who trust banks and a 7-point gain for both supermarkets and hospitals.

When asked which of the 19 industries should be more regulated by government, three in ten Americans select "none of these" (31%). The industries that the largest percentages of U.S. adults would like to see more regulated are oil (45%), pharmaceuticals (43%), health insurance (40%), banks (34%), tobacco (34%), electric and gas utilities (31%) and managed care companies such as HMOs (30%).  Few U.S. adults (less than 10%) want to see more regulation of computer hardware and software companies (5% and 6% respectively), online search engines (8%), supermarkets (8%), or online retailers (9%).  The biggest change from last year is a drop of 5 points (from 39% to 34%) in those who would like to see more regulation of banks.

So What?
These numbers, including the changes since last year, reflect both Americans' actual experiences of interacting with these industries and the media coverage, positive and negative, of each.  For example, the improvement in the numbers for the banking industry has surely been influenced by the work those in the industry have done to help its image.  And, the small 3 point increase in those saying social media companies need to be more regulated may be due to the privacy issues that have recently been in the media. 

History tells us these numbers matter.  The better an industry's image, the less likely it is to be targeted by the media or by legislators and regulators.

TABLE 1
INDUSTRIES THAT ARE GENERALLY HONEST AND TRUSTWORTHY - TREND
"Which of these industries do you think are generally honest and trustworthy – so that you normally believe a statement by a company in that industry?"

Base: All U.S. adults


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGES

2011-

2012

2003-

2012

%

%

%

%

%

%

%

%

%

%

%

%

Supermarkets

40

42

39

34

32

30

36

29

31

38

+7

-2

Hospitals

34

35

34

28

28

31

28

29

29

36

+7

+2

Online search engines

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

21

22

+1

n/a

Computer software companies

22

25

22

23

17

16

20

15

20

20

0

-2

Banks

35

40

34

31

30

21

12

20

12

20

+8

-15

Computer hardware companies

27

29

27

20

18

17

23

16

22

20

-2

-7

Electric and gas utilities

n/a

n/a

14

14

15

16

16

19

16

20

+4

n/a

Online retailers

n/a

n/a

16

11

10

10

16

12

16

16

0

n/a

Packaged food companies

23

23

21

14

12

13

16

11

14

16

+2

-7

Life insurance companies

11

15

10

11

10

9

10

10

11

12

+1

+1

Airlines

20

22

17

16

11

11

10

12

9

12

+3

-8

Car manufacturers

14

18

13

9

11

10

8

8

12

12

0

-2

Pharmaceutical and drug companies

13

14

9

7

11

10

9

11

8

12

+4

-1

Health insurance companies

7

9

9

7

7

7

7

8

8

11

+3

+4

Telecommunication companies

12

13

11

10

10

9

10

7

8

9

+1

-3

Managed care companies such as HMOs

4

5

5

4

5

5

5

7

7

9

+2

+5

Social media companies

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

8

8

0

n/a

Oil companies

4

4

3

3

3

4

5

4

6

6

0

+2

Tobacco companies

3

4

4

2

3

2

3

2

3

3

0

0

None of these

37

32

37

40

44

44

44

48

43

36

-7

-1

Note: Multiple-response question; n/a = industry not asked about that year

TABLE 2
INDUSTRIES THAT SHOULD BE MORE REGULATED - TREND
"Which of these industries do you think should be more regulated by government – for example for health, safety or environmental reasons – than they are now?"

Base: All U.S. adults


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGES

2011-

2012

2003-

2012

%

%

%

%

%

%

%

%

%

%

%

%

Oil companies

52

48

55

54

53

53

47

47

44

45

+1

-7

Pharmaceutical and drug companies

57

55

51

48

53

49

47

46

42

43

+1

-14

Health insurance companies

59

56

46

48

52

49

45

42

40

40

0

-19

Tobacco companies

44

42

36

38

41

31

33

38

33

34

+1

-10

Banks

21

20

19

17

20

36

40

34

39

34

-5

+13

Electric and gas utilities

n/a

n/a

43

38

41

34

32

33

33

31

-2

n/a

Managed care companies such as HMOs

60

55

43

41

45

39

36

34

31

30

-1

-30

Life insurance companies

35

34

26

24

28

25

27

27

23

26

+3

-9

Airlines

31

27

26

21

30

23

23

27

25

25

0

-6

Hospitals

35

35

28

28

33

27

25

25

22

25

+3

-10

Packaged food companies

26

24

17

19

30

20

20

24

21

22

+1

-4

Telecommunication companies

30

31

26

23

25

19

20

23

21

20

-1

-10

Car manufacturers

24

24

24

19

22

16

21

26

14

17

+3

-7

Social media companies

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

9

12

+3

n/a

Online retailers

n/a

n/a

14

13

13

9

10

12

8

9

+1

n/a

Online search engines

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

6

8

+2

n/a

Supermarkets

10

8

6

6

9

6

5

8

7

8

+1

-2

Computer software companies

11

9

8

7

9

6

6

9

5

6

+1

-5

Computer hardware companies

8

8

7

7

9

5

5

9

5

5

0

-3

None of these

20

20

25

23

19

22

28

30

35

31

-4

+11

Note: Multiple-response question; n/a = industry not asked about that year

Methodology
This Harris Poll was conducted online within the United States between November 14 and 19, 2012 among 2,383 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J42318
Q755, 760

The Harris Poll® #68, December 18, 2012
By Regina A. Corso, SVP, Harris Poll and Public Relations

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]

SOURCE Harris Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.