Welcome!

Mobile IoT Authors: Liz McMillan, Elizabeth White, Peter Silva, Sematext Blog, JT Ripton

News Feed Item

Oil, Pharmaceutical, Health Insurance, Tobacco, Banking and Utilities Top The List Of Industries That People Would Like To See More Regulated

Less than 10% of adults think that tobacco, oil, social media, managed care and telecom industries are "generally honest and trustworthy"

NEW YORK, Dec. 18, 2012 /PRNewswire/ -- An annual Harris Poll that measures the percentage of Americans perceiving 19 large industries as "generally honest and trustworthy" finds that the most trusted industries are supermarkets and hospitals, followed distantly by online search engines, computer software companies, banks, computer hardware companies and electric and gas utilities. The poll also finds that industries which the largest percentages of U.S. adults would like to see "more regulated" are oil, pharmaceutical, health insurance, tobacco, banking, electric and gas utilities and managed care companies such as HMOs.  The banking industry has made some gains since last year, but is still well off their highs from 2004.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the results of The Harris Poll of 2,383 adults surveyed online between November 14 and 19, 2012 by Harris Interactive.  

When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over one-third of Americans (36%) reply "none of these," a decrease from last year when 43% indicated the same. The industries that are least trusted are tobacco (3%), oil (6%), social media (8%), managed care (9%), telecom (9%), health insurance (11%), pharmaceuticals (12%), car manufacturers (12%), airlines (12%) and life insurance (12%).  The industries trusted by the highest percentages of Americans are supermarkets (38%), hospitals (36%), online search engines (22%), computer software and hardware companies (20% each), banks (20%) and electric and gas utilities (20%). The biggest changes since last year on this question are an 8-point gain in those who trust banks and a 7-point gain for both supermarkets and hospitals.

When asked which of the 19 industries should be more regulated by government, three in ten Americans select "none of these" (31%). The industries that the largest percentages of U.S. adults would like to see more regulated are oil (45%), pharmaceuticals (43%), health insurance (40%), banks (34%), tobacco (34%), electric and gas utilities (31%) and managed care companies such as HMOs (30%).  Few U.S. adults (less than 10%) want to see more regulation of computer hardware and software companies (5% and 6% respectively), online search engines (8%), supermarkets (8%), or online retailers (9%).  The biggest change from last year is a drop of 5 points (from 39% to 34%) in those who would like to see more regulation of banks.

So What?
These numbers, including the changes since last year, reflect both Americans' actual experiences of interacting with these industries and the media coverage, positive and negative, of each.  For example, the improvement in the numbers for the banking industry has surely been influenced by the work those in the industry have done to help its image.  And, the small 3 point increase in those saying social media companies need to be more regulated may be due to the privacy issues that have recently been in the media. 

History tells us these numbers matter.  The better an industry's image, the less likely it is to be targeted by the media or by legislators and regulators.

TABLE 1
INDUSTRIES THAT ARE GENERALLY HONEST AND TRUSTWORTHY - TREND
"Which of these industries do you think are generally honest and trustworthy – so that you normally believe a statement by a company in that industry?"

Base: All U.S. adults


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGES

2011-

2012

2003-

2012

%

%

%

%

%

%

%

%

%

%

%

%

Supermarkets

40

42

39

34

32

30

36

29

31

38

+7

-2

Hospitals

34

35

34

28

28

31

28

29

29

36

+7

+2

Online search engines

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

21

22

+1

n/a

Computer software companies

22

25

22

23

17

16

20

15

20

20

0

-2

Banks

35

40

34

31

30

21

12

20

12

20

+8

-15

Computer hardware companies

27

29

27

20

18

17

23

16

22

20

-2

-7

Electric and gas utilities

n/a

n/a

14

14

15

16

16

19

16

20

+4

n/a

Online retailers

n/a

n/a

16

11

10

10

16

12

16

16

0

n/a

Packaged food companies

23

23

21

14

12

13

16

11

14

16

+2

-7

Life insurance companies

11

15

10

11

10

9

10

10

11

12

+1

+1

Airlines

20

22

17

16

11

11

10

12

9

12

+3

-8

Car manufacturers

14

18

13

9

11

10

8

8

12

12

0

-2

Pharmaceutical and drug companies

13

14

9

7

11

10

9

11

8

12

+4

-1

Health insurance companies

7

9

9

7

7

7

7

8

8

11

+3

+4

Telecommunication companies

12

13

11

10

10

9

10

7

8

9

+1

-3

Managed care companies such as HMOs

4

5

5

4

5

5

5

7

7

9

+2

+5

Social media companies

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

8

8

0

n/a

Oil companies

4

4

3

3

3

4

5

4

6

6

0

+2

Tobacco companies

3

4

4

2

3

2

3

2

3

3

0

0

None of these

37

32

37

40

44

44

44

48

43

36

-7

-1

Note: Multiple-response question; n/a = industry not asked about that year

TABLE 2
INDUSTRIES THAT SHOULD BE MORE REGULATED - TREND
"Which of these industries do you think should be more regulated by government – for example for health, safety or environmental reasons – than they are now?"

Base: All U.S. adults


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGES

2011-

2012

2003-

2012

%

%

%

%

%

%

%

%

%

%

%

%

Oil companies

52

48

55

54

53

53

47

47

44

45

+1

-7

Pharmaceutical and drug companies

57

55

51

48

53

49

47

46

42

43

+1

-14

Health insurance companies

59

56

46

48

52

49

45

42

40

40

0

-19

Tobacco companies

44

42

36

38

41

31

33

38

33

34

+1

-10

Banks

21

20

19

17

20

36

40

34

39

34

-5

+13

Electric and gas utilities

n/a

n/a

43

38

41

34

32

33

33

31

-2

n/a

Managed care companies such as HMOs

60

55

43

41

45

39

36

34

31

30

-1

-30

Life insurance companies

35

34

26

24

28

25

27

27

23

26

+3

-9

Airlines

31

27

26

21

30

23

23

27

25

25

0

-6

Hospitals

35

35

28

28

33

27

25

25

22

25

+3

-10

Packaged food companies

26

24

17

19

30

20

20

24

21

22

+1

-4

Telecommunication companies

30

31

26

23

25

19

20

23

21

20

-1

-10

Car manufacturers

24

24

24

19

22

16

21

26

14

17

+3

-7

Social media companies

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

9

12

+3

n/a

Online retailers

n/a

n/a

14

13

13

9

10

12

8

9

+1

n/a

Online search engines

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

6

8

+2

n/a

Supermarkets

10

8

6

6

9

6

5

8

7

8

+1

-2

Computer software companies

11

9

8

7

9

6

6

9

5

6

+1

-5

Computer hardware companies

8

8

7

7

9

5

5

9

5

5

0

-3

None of these

20

20

25

23

19

22

28

30

35

31

-4

+11

Note: Multiple-response question; n/a = industry not asked about that year

Methodology
This Harris Poll was conducted online within the United States between November 14 and 19, 2012 among 2,383 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J42318
Q755, 760

The Harris Poll® #68, December 18, 2012
By Regina A. Corso, SVP, Harris Poll and Public Relations

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]

SOURCE Harris Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...