Click here to close now.

Welcome!

Wireless Authors: Yakov Fain, Liz McMillan, Carmen Gonzalez, Dana Gardner, Elizabeth White

News Feed Item

Oil, Pharmaceutical, Health Insurance, Tobacco, Banking and Utilities Top The List Of Industries That People Would Like To See More Regulated

Less than 10% of adults think that tobacco, oil, social media, managed care and telecom industries are "generally honest and trustworthy"

NEW YORK, Dec. 18, 2012 /PRNewswire/ -- An annual Harris Poll that measures the percentage of Americans perceiving 19 large industries as "generally honest and trustworthy" finds that the most trusted industries are supermarkets and hospitals, followed distantly by online search engines, computer software companies, banks, computer hardware companies and electric and gas utilities. The poll also finds that industries which the largest percentages of U.S. adults would like to see "more regulated" are oil, pharmaceutical, health insurance, tobacco, banking, electric and gas utilities and managed care companies such as HMOs.  The banking industry has made some gains since last year, but is still well off their highs from 2004.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the results of The Harris Poll of 2,383 adults surveyed online between November 14 and 19, 2012 by Harris Interactive.  

When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over one-third of Americans (36%) reply "none of these," a decrease from last year when 43% indicated the same. The industries that are least trusted are tobacco (3%), oil (6%), social media (8%), managed care (9%), telecom (9%), health insurance (11%), pharmaceuticals (12%), car manufacturers (12%), airlines (12%) and life insurance (12%).  The industries trusted by the highest percentages of Americans are supermarkets (38%), hospitals (36%), online search engines (22%), computer software and hardware companies (20% each), banks (20%) and electric and gas utilities (20%). The biggest changes since last year on this question are an 8-point gain in those who trust banks and a 7-point gain for both supermarkets and hospitals.

When asked which of the 19 industries should be more regulated by government, three in ten Americans select "none of these" (31%). The industries that the largest percentages of U.S. adults would like to see more regulated are oil (45%), pharmaceuticals (43%), health insurance (40%), banks (34%), tobacco (34%), electric and gas utilities (31%) and managed care companies such as HMOs (30%).  Few U.S. adults (less than 10%) want to see more regulation of computer hardware and software companies (5% and 6% respectively), online search engines (8%), supermarkets (8%), or online retailers (9%).  The biggest change from last year is a drop of 5 points (from 39% to 34%) in those who would like to see more regulation of banks.

So What?
These numbers, including the changes since last year, reflect both Americans' actual experiences of interacting with these industries and the media coverage, positive and negative, of each.  For example, the improvement in the numbers for the banking industry has surely been influenced by the work those in the industry have done to help its image.  And, the small 3 point increase in those saying social media companies need to be more regulated may be due to the privacy issues that have recently been in the media. 

History tells us these numbers matter.  The better an industry's image, the less likely it is to be targeted by the media or by legislators and regulators.

TABLE 1
INDUSTRIES THAT ARE GENERALLY HONEST AND TRUSTWORTHY - TREND
"Which of these industries do you think are generally honest and trustworthy – so that you normally believe a statement by a company in that industry?"

Base: All U.S. adults


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGES

2011-

2012

2003-

2012

%

%

%

%

%

%

%

%

%

%

%

%

Supermarkets

40

42

39

34

32

30

36

29

31

38

+7

-2

Hospitals

34

35

34

28

28

31

28

29

29

36

+7

+2

Online search engines

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

21

22

+1

n/a

Computer software companies

22

25

22

23

17

16

20

15

20

20

0

-2

Banks

35

40

34

31

30

21

12

20

12

20

+8

-15

Computer hardware companies

27

29

27

20

18

17

23

16

22

20

-2

-7

Electric and gas utilities

n/a

n/a

14

14

15

16

16

19

16

20

+4

n/a

Online retailers

n/a

n/a

16

11

10

10

16

12

16

16

0

n/a

Packaged food companies

23

23

21

14

12

13

16

11

14

16

+2

-7

Life insurance companies

11

15

10

11

10

9

10

10

11

12

+1

+1

Airlines

20

22

17

16

11

11

10

12

9

12

+3

-8

Car manufacturers

14

18

13

9

11

10

8

8

12

12

0

-2

Pharmaceutical and drug companies

13

14

9

7

11

10

9

11

8

12

+4

-1

Health insurance companies

7

9

9

7

7

7

7

8

8

11

+3

+4

Telecommunication companies

12

13

11

10

10

9

10

7

8

9

+1

-3

Managed care companies such as HMOs

4

5

5

4

5

5

5

7

7

9

+2

+5

Social media companies

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

8

8

0

n/a

Oil companies

4

4

3

3

3

4

5

4

6

6

0

+2

Tobacco companies

3

4

4

2

3

2

3

2

3

3

0

0

None of these

37

32

37

40

44

44

44

48

43

36

-7

-1

Note: Multiple-response question; n/a = industry not asked about that year

TABLE 2
INDUSTRIES THAT SHOULD BE MORE REGULATED - TREND
"Which of these industries do you think should be more regulated by government – for example for health, safety or environmental reasons – than they are now?"

Base: All U.S. adults


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGES

2011-

2012

2003-

2012

%

%

%

%

%

%

%

%

%

%

%

%

Oil companies

52

48

55

54

53

53

47

47

44

45

+1

-7

Pharmaceutical and drug companies

57

55

51

48

53

49

47

46

42

43

+1

-14

Health insurance companies

59

56

46

48

52

49

45

42

40

40

0

-19

Tobacco companies

44

42

36

38

41

31

33

38

33

34

+1

-10

Banks

21

20

19

17

20

36

40

34

39

34

-5

+13

Electric and gas utilities

n/a

n/a

43

38

41

34

32

33

33

31

-2

n/a

Managed care companies such as HMOs

60

55

43

41

45

39

36

34

31

30

-1

-30

Life insurance companies

35

34

26

24

28

25

27

27

23

26

+3

-9

Airlines

31

27

26

21

30

23

23

27

25

25

0

-6

Hospitals

35

35

28

28

33

27

25

25

22

25

+3

-10

Packaged food companies

26

24

17

19

30

20

20

24

21

22

+1

-4

Telecommunication companies

30

31

26

23

25

19

20

23

21

20

-1

-10

Car manufacturers

24

24

24

19

22

16

21

26

14

17

+3

-7

Social media companies

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

9

12

+3

n/a

Online retailers

n/a

n/a

14

13

13

9

10

12

8

9

+1

n/a

Online search engines

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

6

8

+2

n/a

Supermarkets

10

8

6

6

9

6

5

8

7

8

+1

-2

Computer software companies

11

9

8

7

9

6

6

9

5

6

+1

-5

Computer hardware companies

8

8

7

7

9

5

5

9

5

5

0

-3

None of these

20

20

25

23

19

22

28

30

35

31

-4

+11

Note: Multiple-response question; n/a = industry not asked about that year

Methodology
This Harris Poll was conducted online within the United States between November 14 and 19, 2012 among 2,383 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J42318
Q755, 760

The Harris Poll® #68, December 18, 2012
By Regina A. Corso, SVP, Harris Poll and Public Relations

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]

SOURCE Harris Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Cloudian, Inc., the leading provider of hybrid cloud storage solutions, today announced availability of Cloudian HyperStore 5.1 software. HyperStore 5.1 is an enhanced Amazon S3-compliant, plug-and-play hybrid cloud software solution that now features full Apache Hadoop integration. Enterprises can now transform big data into smart data by running Hadoop analytics on HyperStore software and appliances. This in-place analytics, with no need to offload data to other systems for Hadoop analyses, enables customers to derive meaningful business intelligence from their data quickly, efficiently and ...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
The IoT market is projected to be $1.9 trillion tidal wave that’s bigger than the combined market for smartphones, tablets and PCs. While IoT is widely discussed, what not being talked about are the monetization opportunities that are created from ubiquitous connectivity and the ensuing avalanche of data. While we cannot foresee every service that the IoT will enable, we should future-proof operations by preparing to monetize them with extremely agile systems.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.