|By Marketwired .||
|December 18, 2012 07:00 AM EST||
TULSA, OK -- (Marketwire) -- 12/18/12 -- MacroSolve, Inc. (OTCQB: MCVE) ("MacroSolve" or the "Company"), a leading provider of mobile technology intellectual property, announces it has executed a reciprocal business development agreement with Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced optimization technology with the world's largest mobile app media inventory.
Chairman and CEO Jim McGill states, "In accordance with our new strategy to empower mobile innovators with I.P. strength, we are also providing our corporate experience to ventures seeking market leadership positions. As advisors to mobile app companies for over a decade, we notice most are persistently challenged by marketing. Partnering with Fiksu, an international leader in app marketing, will benefit the industry, our clients and our growth potential."
The agreement streamlines go-to-market app store strategies for MacroSolve's clients. In turn, Fiksu clients can access MacroSolve's business advisory support in preparation for a campaign or accelerated understanding of the business app ecosystem.
"With more than 1.4 million apps in the Apple and Android app stores, mobile app marketers face the enormous challenge of achieving discoverability, sustained user engagement and, ultimately, monetization," said Micah Adler, CEO of Fiksu. "Our partnership with MacroSolve will help prepare emerging app developers for success in the app store."
According to Insight Research, the enterprise mobile apps market will account for $150 billion globally by 2017. ABI Research indicates that the mobile app store revenues market will grow to $56B by 2016.
Founded in 1997, MacroSolve is heralded for its robust IP portfolio, while advancing throughout the mobile apps era by innovating key technologies that have laid the foundation for apps and next-gen developers. Today, MacroSolve is empowering a new era of mobile innovators seeking advisory services and IP strength from a source of experience.
Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.
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