Perfecto Mobile, the leading provider of mobile application testing, automation and monitoring solutions for enterprise organizations, today unveiled what it sees as key market drivers, needs and predictions for the effective and efficient creation and testing of mobile apps in 2013.

"This is a dynamic time for the mobile industry. According to the World Quality Report, only two thirds of companies are testing mobile apps despite the significant risks to businesses, making mobile apps a ticking time bomb,” said Eran Yaniv, CEO of Perfecto Mobile. “As enterprises open their operations to the mobile community, it’s critical that they do everything to protect their brand. These predictions paint a picture of a very healthy market that is undergoing some growing pains.”

Over the past 12-months, Perfecto Mobile has seen tremendous growth. The company has achieved more than 100 percent revenue and employee growth year-over-year, established a customer base of more than 500 organizations, released its MobileCloud-Monitoring solution, which is the first business process based, end-to-end monitoring solution for mobile services, and raised $15 million in the company’s third round of financing. Following are some of the key drivers and market changes Perfecto Mobile sees coming in 2013:

• The year of the truly mobile cloud – The mobile app market is growing exponentially and becoming very difficult to manage. As such, it requires governance and security that only a truly mobile cloud environment can provide. As IT departments look for a solution to fit their needs, large enterprises are looking into managed, secured and robust mobile cloud solutions to enable offshoring, allow for real device governance and increase efficiency.
• Enterprises will embrace the role of Chief Mobility Officer – With this rise in mobility, serious mobile projects will surface for the first time and enterprises will be looking for someone to not only manage these projects but also bridge the gap between the business strategy and IT. As a result, a new role will emerge: chief mobility officer (CMoO).
• Developers will move from App Testing to App Monitoring – Historically, apps were tested and updated once a year. However, with the ability to test and issue updates in real-time, developers are working around the clock to keep up with the competition. Moving away from traditional testing and more into mobile app monitoring will provide developers with visibility and control over the entire user experience.
• Web Interfaces will increase in importance – According to IBM, more than 18 percent of shoppers used a mobile device to access a retailer’s website, an increase of 70 percent over 2011. This is a trend that will only continue to rise. As a result, it’s increasingly important to have a web interface. Consumers will not install hundreds of applications from all their favorite retailers; they will want to use a web interface to streamline the process while still getting products from their favorite brands.
• Adoption of HTML5 by mobile developers - This trend continues to rise as HTML5 saves organizations time and money by allowing teams to develop web-based applications on one platform and deploy it on multiple platforms without major risks. This will drive the need for an enterprise grade robust mobile web testing solution.

About Perfect Mobile
Perfecto Mobile is a global provider of cloud-based testing, automation and monitoring solutions for mobile applications and websites utilizing a wide selection of REAL and emulated mobile devices. Our MobileCloud™ Platform enables developers and testers to access and control a comprehensive range of the latest mobile devices connected to live networks around the world. Perfecto Mobile and HP have collaborated to develop a fully integrated solution for automated testing of mobile applications within QTP, enabling enterprises to naturally extend their existing HP ALM to support mobile applications with both real devices and emulators.

For more information about Perfecto Mobile, visit www.perfectomobile.com or call +1 781-205-4111.