|By PR Newswire||
|December 14, 2012 01:57 PM EST||
PLEASANTON, Calif., Dec. 14, 2012 /PRNewswire/ -- Safeway Inc. and its subsidiary Blackhawk Network, one of the largest providers of prepaid and financial payments products for consumers and businesses, are helping shoppers make memorable holiday gift-giving experiences with a list of 10 Personalized and Creative Ways to Give a Gift Card.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59556-safeway-inc-blackhawk-network-personalized-creative-gift-card-giving
This holiday season 80 percent of shoppers will purchase and give at least one gift card and nearly 60 percent of shoppers would like to receive gift cards for themselves, according to the National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsight. While the flexibility, convenience and fool-proof nature of gift cards has boosted their popularity, today's consumers are faced with a new holiday challenge — how to give a gift card in a way that is as personalized and special as the person receiving it. The innovative presentation ideas from Safeway and Blackhawk Network step up to that challenge.
"Shoppers appreciate the ease of giving a gift card, but they also want to see the reaction that comes when a little extra thought is put into presentation," said Mike Minasi, President of Marketing for Safeway. "By using any of our personalized and creative tips, you can make the moment exciting and memorable."
As an extra perk, Safeway is offering double Rewards Points on gasoline rewards with the purchase of qualifying gift cards. From December 16 through December 31, 2012, Safeway shoppers will receive two Rewards Points for every dollar they spend in qualifying gift cards, accruing up to $1 or $2 off per gallon at Safeway fuel stations or partnering fuel stations, based on the geographic location. More information about gasoline rewards can be found at www.Safeway.com.
A gift card presentation should be a reflection of both the gift card and the recipient. For example, when giving a gift card to a friend's favorite restaurant, the giver could get multiple to-go menus from the restaurant, highlight the friend's favorite dish, put the gift card in a big box and use the menus as wrapping paper. The menu itself will raise the friend's anticipation while the highlighted favorite item gives the presentation an extra personal touch.
Once a shopper has picked the perfect gift card(s) from hundreds of cards in the Gift Card Mall in any Safeway, Vons, Pavilions, Tom Thumb, Randalls, Dominick's or Carrs store, they can use any of these unique and easy techniques to create a memorable gift-giving experience.
10 Personalized and Creative Ways to Give a Gift Card
1. FRAME IT. A beautiful, yet inexpensive picture frame can make a gift card look like a work of art. Frames are a timeless stocking-stuffer that can easily reflect or create a mood to complement the card. Choose an elegant frame for a department store or upscale dining gift card. An online gaming, casual dining or music gift card could be placed in a fun, colorful frame.
2. FAKE A CUP OF COFFEE. Personalize a coffee house gift card by "crafting" the recipient's favorite drink. Ask the barista for an empty cup and fill it with things that resemble the ingredients of the drink. To make a faux iced frappe, fill a clear drink cup with coffee beans and add cotton balls for the whipped cream. The gift card can go inside of the cup or be taped to or hung from the straw. Or make the presentation tastier by filling the cup with chocolate-covered espresso beans topped with marshmallows.
For an alternative to recreating a drink, put the card in a coffee mug that the recipient would appreciate, such as one with a sentimental message, the logo of their favorite sports team or television show, or the name of a city or destination that they visited this year.
3. KICK IT OLD SCHOOL. Today's music downloading and online gaming gift cards give parents and grandparents endless opportunities to show kids how music and games were played "back in the day." To personalize any music or online gaming gift card, use an old record album and pair it with some new, neon ear buds ($14.99 at Safeway) tied in a bow. The gift card can be taped the album's label or tied to the album with the ear buds.
4. GIFT CARD SNUGGIE. Most stores have an assortment of unique gift card holders near the gift card or greeting card display. A teddy bear with a stocking to hold the gift card ($8.99 at Safeway) can complement a Toys "R" Us gift card. Many gift card holders can double as tree ornaments. Place candy in the holder so the recipient gets an immediate treat, as well as one when the card is redeemed.
5. INSPIRE GREATNESS. Encourage a friend's inner Mark Twain by giving a journal and a bookmark with a personal note. This is a great way to personalize a book store gift card, whether the card is used at a bricks and mortar store or online for an actual book or digital copy.
6. HOME SWEET HOME IMPROVEMENT. Cheer on their big remodeling project with a home improvement store gift card attached to a new paint brush, pair of work gloves, screw driver or any other tool that will be used on the job. Try replacing a paint can's label with your own holiday message and hanging the gift card from the can's handle.
7. A LASTING MEMORY. Practically any gift card can be personalized with a special holiday decoration or ornament that will last and serve as a reminder of your kindness long after the gift card has been spent. Affix the card with strings of decorative ribbon.
8. SILVER SCREEN SNACK TIME. Fill a popcorn bucket with popcorn, a pair of 3-D glasses or fun stuff, along with the gift card, to capture the excitement of this season's holiday blockbusters.
9. BANK ON IT. Illustrate that a gift card spends like cash by giving it in or with a piggy bank. This is a particularly effective way to explain the purpose of a gift card to children. To add a little extra fun, fill the bank with pennies and make the child guess the amount inside.
10. BOX A BITE. A restaurant gift card is like buying lunch, so place it inside of a lunchbox, insulated lunch bag or a to-go box from the restaurant. Imagine the glee on the recipient's face when they unwrap a superhero lunchbox with a SUBWAY® gift card inside.
ABOUT SAFEWAY www.Safeway.com
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.
ABOUT BLACKHAWK NETWORK
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card, telecom and financial service brands. Gift Card Mall, with access to 160 million customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores, Internet retailers and mobile channels, including GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.
SOURCE Safeway Inc.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
Oct. 7, 2015 03:30 PM EDT Reads: 550
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
Oct. 7, 2015 03:30 PM EDT Reads: 7,404
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
Oct. 7, 2015 03:15 PM EDT Reads: 601
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 7, 2015 03:00 PM EDT Reads: 6,886
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
Oct. 7, 2015 02:45 PM EDT Reads: 170
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Oct. 7, 2015 02:00 PM EDT Reads: 196
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 7, 2015 02:00 PM EDT Reads: 5,844
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 7, 2015 01:45 PM EDT Reads: 479
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Oct. 7, 2015 01:45 PM EDT Reads: 103
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 7, 2015 01:30 PM EDT Reads: 607
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 7, 2015 01:00 PM EDT Reads: 748
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 7, 2015 01:00 PM EDT Reads: 453
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 7, 2015 12:15 PM EDT Reads: 193
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 7, 2015 12:00 PM EDT Reads: 468
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 7, 2015 12:00 PM EDT Reads: 673
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 7, 2015 12:00 PM EDT Reads: 255
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 7, 2015 11:45 AM EDT Reads: 489
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 7, 2015 11:00 AM EDT Reads: 559
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Oct. 7, 2015 11:00 AM EDT Reads: 148
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Oct. 7, 2015 10:00 AM EDT Reads: 736