|By PR Newswire||
|December 14, 2012 01:57 PM EST||
PLEASANTON, Calif., Dec. 14, 2012 /PRNewswire/ -- Safeway Inc. and its subsidiary Blackhawk Network, one of the largest providers of prepaid and financial payments products for consumers and businesses, are helping shoppers make memorable holiday gift-giving experiences with a list of 10 Personalized and Creative Ways to Give a Gift Card.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59556-safeway-inc-blackhawk-network-personalized-creative-gift-card-giving
This holiday season 80 percent of shoppers will purchase and give at least one gift card and nearly 60 percent of shoppers would like to receive gift cards for themselves, according to the National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsight. While the flexibility, convenience and fool-proof nature of gift cards has boosted their popularity, today's consumers are faced with a new holiday challenge — how to give a gift card in a way that is as personalized and special as the person receiving it. The innovative presentation ideas from Safeway and Blackhawk Network step up to that challenge.
"Shoppers appreciate the ease of giving a gift card, but they also want to see the reaction that comes when a little extra thought is put into presentation," said Mike Minasi, President of Marketing for Safeway. "By using any of our personalized and creative tips, you can make the moment exciting and memorable."
As an extra perk, Safeway is offering double Rewards Points on gasoline rewards with the purchase of qualifying gift cards. From December 16 through December 31, 2012, Safeway shoppers will receive two Rewards Points for every dollar they spend in qualifying gift cards, accruing up to $1 or $2 off per gallon at Safeway fuel stations or partnering fuel stations, based on the geographic location. More information about gasoline rewards can be found at www.Safeway.com.
A gift card presentation should be a reflection of both the gift card and the recipient. For example, when giving a gift card to a friend's favorite restaurant, the giver could get multiple to-go menus from the restaurant, highlight the friend's favorite dish, put the gift card in a big box and use the menus as wrapping paper. The menu itself will raise the friend's anticipation while the highlighted favorite item gives the presentation an extra personal touch.
Once a shopper has picked the perfect gift card(s) from hundreds of cards in the Gift Card Mall in any Safeway, Vons, Pavilions, Tom Thumb, Randalls, Dominick's or Carrs store, they can use any of these unique and easy techniques to create a memorable gift-giving experience.
10 Personalized and Creative Ways to Give a Gift Card
1. FRAME IT. A beautiful, yet inexpensive picture frame can make a gift card look like a work of art. Frames are a timeless stocking-stuffer that can easily reflect or create a mood to complement the card. Choose an elegant frame for a department store or upscale dining gift card. An online gaming, casual dining or music gift card could be placed in a fun, colorful frame.
2. FAKE A CUP OF COFFEE. Personalize a coffee house gift card by "crafting" the recipient's favorite drink. Ask the barista for an empty cup and fill it with things that resemble the ingredients of the drink. To make a faux iced frappe, fill a clear drink cup with coffee beans and add cotton balls for the whipped cream. The gift card can go inside of the cup or be taped to or hung from the straw. Or make the presentation tastier by filling the cup with chocolate-covered espresso beans topped with marshmallows.
For an alternative to recreating a drink, put the card in a coffee mug that the recipient would appreciate, such as one with a sentimental message, the logo of their favorite sports team or television show, or the name of a city or destination that they visited this year.
3. KICK IT OLD SCHOOL. Today's music downloading and online gaming gift cards give parents and grandparents endless opportunities to show kids how music and games were played "back in the day." To personalize any music or online gaming gift card, use an old record album and pair it with some new, neon ear buds ($14.99 at Safeway) tied in a bow. The gift card can be taped the album's label or tied to the album with the ear buds.
4. GIFT CARD SNUGGIE. Most stores have an assortment of unique gift card holders near the gift card or greeting card display. A teddy bear with a stocking to hold the gift card ($8.99 at Safeway) can complement a Toys "R" Us gift card. Many gift card holders can double as tree ornaments. Place candy in the holder so the recipient gets an immediate treat, as well as one when the card is redeemed.
5. INSPIRE GREATNESS. Encourage a friend's inner Mark Twain by giving a journal and a bookmark with a personal note. This is a great way to personalize a book store gift card, whether the card is used at a bricks and mortar store or online for an actual book or digital copy.
6. HOME SWEET HOME IMPROVEMENT. Cheer on their big remodeling project with a home improvement store gift card attached to a new paint brush, pair of work gloves, screw driver or any other tool that will be used on the job. Try replacing a paint can's label with your own holiday message and hanging the gift card from the can's handle.
7. A LASTING MEMORY. Practically any gift card can be personalized with a special holiday decoration or ornament that will last and serve as a reminder of your kindness long after the gift card has been spent. Affix the card with strings of decorative ribbon.
8. SILVER SCREEN SNACK TIME. Fill a popcorn bucket with popcorn, a pair of 3-D glasses or fun stuff, along with the gift card, to capture the excitement of this season's holiday blockbusters.
9. BANK ON IT. Illustrate that a gift card spends like cash by giving it in or with a piggy bank. This is a particularly effective way to explain the purpose of a gift card to children. To add a little extra fun, fill the bank with pennies and make the child guess the amount inside.
10. BOX A BITE. A restaurant gift card is like buying lunch, so place it inside of a lunchbox, insulated lunch bag or a to-go box from the restaurant. Imagine the glee on the recipient's face when they unwrap a superhero lunchbox with a SUBWAY® gift card inside.
ABOUT SAFEWAY www.Safeway.com
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.
ABOUT BLACKHAWK NETWORK
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card, telecom and financial service brands. Gift Card Mall, with access to 160 million customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores, Internet retailers and mobile channels, including GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.
SOURCE Safeway Inc.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 26, 2016 01:15 AM EDT Reads: 3,098
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 26, 2016 12:00 AM EDT Reads: 1,040
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Oct. 26, 2016 12:00 AM EDT Reads: 3,859
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 26, 2016 12:00 AM EDT Reads: 3,188
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 26, 2016 12:00 AM EDT Reads: 34,220
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 25, 2016 11:45 PM EDT Reads: 2,991
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 25, 2016 10:45 PM EDT Reads: 988
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 25, 2016 08:45 PM EDT Reads: 2,716
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 25, 2016 08:45 PM EDT Reads: 3,244
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 25, 2016 08:30 PM EDT Reads: 1,106
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 25, 2016 08:15 PM EDT Reads: 1,378
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 25, 2016 07:30 PM EDT Reads: 1,123
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 25, 2016 07:30 PM EDT Reads: 1,544
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
Oct. 25, 2016 07:15 PM EDT Reads: 326
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 25, 2016 06:45 PM EDT Reads: 1,247
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 25, 2016 06:45 PM EDT Reads: 1,446
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Oct. 25, 2016 06:15 PM EDT Reads: 2,145
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 25, 2016 05:45 PM EDT Reads: 1,460
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 25, 2016 05:15 PM EDT Reads: 1,621
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Oct. 25, 2016 04:45 PM EDT Reads: 1,555