|By PR Newswire||
|December 14, 2012 01:57 PM EST||
PLEASANTON, Calif., Dec. 14, 2012 /PRNewswire/ -- Safeway Inc. and its subsidiary Blackhawk Network, one of the largest providers of prepaid and financial payments products for consumers and businesses, are helping shoppers make memorable holiday gift-giving experiences with a list of 10 Personalized and Creative Ways to Give a Gift Card.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59556-safeway-inc-blackhawk-network-personalized-creative-gift-card-giving
This holiday season 80 percent of shoppers will purchase and give at least one gift card and nearly 60 percent of shoppers would like to receive gift cards for themselves, according to the National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsight. While the flexibility, convenience and fool-proof nature of gift cards has boosted their popularity, today's consumers are faced with a new holiday challenge — how to give a gift card in a way that is as personalized and special as the person receiving it. The innovative presentation ideas from Safeway and Blackhawk Network step up to that challenge.
"Shoppers appreciate the ease of giving a gift card, but they also want to see the reaction that comes when a little extra thought is put into presentation," said Mike Minasi, President of Marketing for Safeway. "By using any of our personalized and creative tips, you can make the moment exciting and memorable."
As an extra perk, Safeway is offering double Rewards Points on gasoline rewards with the purchase of qualifying gift cards. From December 16 through December 31, 2012, Safeway shoppers will receive two Rewards Points for every dollar they spend in qualifying gift cards, accruing up to $1 or $2 off per gallon at Safeway fuel stations or partnering fuel stations, based on the geographic location. More information about gasoline rewards can be found at www.Safeway.com.
A gift card presentation should be a reflection of both the gift card and the recipient. For example, when giving a gift card to a friend's favorite restaurant, the giver could get multiple to-go menus from the restaurant, highlight the friend's favorite dish, put the gift card in a big box and use the menus as wrapping paper. The menu itself will raise the friend's anticipation while the highlighted favorite item gives the presentation an extra personal touch.
Once a shopper has picked the perfect gift card(s) from hundreds of cards in the Gift Card Mall in any Safeway, Vons, Pavilions, Tom Thumb, Randalls, Dominick's or Carrs store, they can use any of these unique and easy techniques to create a memorable gift-giving experience.
10 Personalized and Creative Ways to Give a Gift Card
1. FRAME IT. A beautiful, yet inexpensive picture frame can make a gift card look like a work of art. Frames are a timeless stocking-stuffer that can easily reflect or create a mood to complement the card. Choose an elegant frame for a department store or upscale dining gift card. An online gaming, casual dining or music gift card could be placed in a fun, colorful frame.
2. FAKE A CUP OF COFFEE. Personalize a coffee house gift card by "crafting" the recipient's favorite drink. Ask the barista for an empty cup and fill it with things that resemble the ingredients of the drink. To make a faux iced frappe, fill a clear drink cup with coffee beans and add cotton balls for the whipped cream. The gift card can go inside of the cup or be taped to or hung from the straw. Or make the presentation tastier by filling the cup with chocolate-covered espresso beans topped with marshmallows.
For an alternative to recreating a drink, put the card in a coffee mug that the recipient would appreciate, such as one with a sentimental message, the logo of their favorite sports team or television show, or the name of a city or destination that they visited this year.
3. KICK IT OLD SCHOOL. Today's music downloading and online gaming gift cards give parents and grandparents endless opportunities to show kids how music and games were played "back in the day." To personalize any music or online gaming gift card, use an old record album and pair it with some new, neon ear buds ($14.99 at Safeway) tied in a bow. The gift card can be taped the album's label or tied to the album with the ear buds.
4. GIFT CARD SNUGGIE. Most stores have an assortment of unique gift card holders near the gift card or greeting card display. A teddy bear with a stocking to hold the gift card ($8.99 at Safeway) can complement a Toys "R" Us gift card. Many gift card holders can double as tree ornaments. Place candy in the holder so the recipient gets an immediate treat, as well as one when the card is redeemed.
5. INSPIRE GREATNESS. Encourage a friend's inner Mark Twain by giving a journal and a bookmark with a personal note. This is a great way to personalize a book store gift card, whether the card is used at a bricks and mortar store or online for an actual book or digital copy.
6. HOME SWEET HOME IMPROVEMENT. Cheer on their big remodeling project with a home improvement store gift card attached to a new paint brush, pair of work gloves, screw driver or any other tool that will be used on the job. Try replacing a paint can's label with your own holiday message and hanging the gift card from the can's handle.
7. A LASTING MEMORY. Practically any gift card can be personalized with a special holiday decoration or ornament that will last and serve as a reminder of your kindness long after the gift card has been spent. Affix the card with strings of decorative ribbon.
8. SILVER SCREEN SNACK TIME. Fill a popcorn bucket with popcorn, a pair of 3-D glasses or fun stuff, along with the gift card, to capture the excitement of this season's holiday blockbusters.
9. BANK ON IT. Illustrate that a gift card spends like cash by giving it in or with a piggy bank. This is a particularly effective way to explain the purpose of a gift card to children. To add a little extra fun, fill the bank with pennies and make the child guess the amount inside.
10. BOX A BITE. A restaurant gift card is like buying lunch, so place it inside of a lunchbox, insulated lunch bag or a to-go box from the restaurant. Imagine the glee on the recipient's face when they unwrap a superhero lunchbox with a SUBWAY® gift card inside.
ABOUT SAFEWAY www.Safeway.com
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.
ABOUT BLACKHAWK NETWORK
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card, telecom and financial service brands. Gift Card Mall, with access to 160 million customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores, Internet retailers and mobile channels, including GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.
SOURCE Safeway Inc.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jun. 24, 2016 04:15 PM EDT Reads: 1,020
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 24, 2016 02:15 PM EDT Reads: 228
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Jun. 24, 2016 01:00 PM EDT Reads: 1,268
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Jun. 24, 2016 12:00 PM EDT Reads: 1,513
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 24, 2016 12:00 PM EDT Reads: 668
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 24, 2016 11:15 AM EDT Reads: 535
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 24, 2016 11:00 AM EDT Reads: 901
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 24, 2016 10:30 AM EDT Reads: 809
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 24, 2016 09:45 AM EDT Reads: 1,125
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 24, 2016 09:30 AM EDT Reads: 546
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 24, 2016 09:30 AM EDT Reads: 1,083
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 24, 2016 08:45 AM EDT Reads: 1,173
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 24, 2016 08:45 AM EDT Reads: 1,084
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 24, 2016 08:30 AM EDT Reads: 739
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Jun. 24, 2016 08:15 AM EDT Reads: 1,373
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 24, 2016 08:15 AM EDT Reads: 1,155
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 24, 2016 07:30 AM EDT Reads: 920
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 24, 2016 07:15 AM EDT Reads: 1,130
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Jun. 22, 2016 11:00 AM EDT Reads: 1,323
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Jun. 19, 2016 12:45 PM EDT Reads: 1,214