Welcome!

Wireless Authors: Liz McMillan, Elizabeth White, Aria Blog, Kevin Benedict, Ed Featherston

News Feed Item

Safeway Inc. and Blackhawk Network Introduce 10 Personalized and Creative Ways to Give a Gift Card This Holiday Season

PLEASANTON, Calif., Dec. 14, 2012 /PRNewswire/ -- Safeway Inc. and its subsidiary Blackhawk Network, one of the largest providers of prepaid and financial payments products for consumers and businesses, are helping shoppers make memorable holiday gift-giving experiences with a list of 10 Personalized and Creative Ways to Give a Gift Card.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59556-safeway-inc-blackhawk-network-personalized-creative-gift-card-giving

This holiday season 80 percent of shoppers will purchase and give at least one gift card and nearly 60 percent of shoppers would like to receive gift cards for themselves, according to the National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsight. While the flexibility, convenience and fool-proof nature of gift cards has boosted their popularity, today's consumers are faced with a new holiday challenge — how to give a gift card in a way that is as personalized and special as the person receiving it.  The innovative presentation ideas from Safeway and Blackhawk Network step up to that challenge.

"Shoppers appreciate the ease of giving a gift card, but they also want to see the reaction that comes when a little extra thought is put into presentation," said Mike Minasi, President of Marketing for Safeway. "By using any of our personalized and creative tips, you can make the moment exciting and memorable."

As an extra perk, Safeway is offering double Rewards Points on gasoline rewards with the purchase of qualifying gift cards. From December 16 through December 31, 2012, Safeway shoppers will receive two Rewards Points for every dollar they spend in qualifying gift cards, accruing up to $1 or $2 off per gallon at Safeway fuel stations or partnering fuel stations, based on the geographic location. More information about gasoline rewards can be found at www.Safeway.com.

A gift card presentation should be a reflection of both the gift card and the recipient. For example, when giving a gift card to a friend's favorite restaurant, the giver could get multiple to-go menus from the restaurant, highlight the friend's favorite dish, put the gift card in a big box and use the menus as wrapping paper.  The menu itself will raise the friend's anticipation while the highlighted favorite item gives the presentation an extra personal touch.

Once a shopper has picked the perfect gift card(s) from hundreds of cards in the Gift Card Mall in any Safeway, Vons, Pavilions, Tom Thumb, Randalls, Dominick's or Carrs store, they can use any of these unique and easy techniques to create a memorable gift-giving experience.

 

10 Personalized and Creative Ways to Give a Gift Card

1.     FRAME IT.  A beautiful, yet inexpensive picture frame can make a gift card look like a work of art. Frames are a timeless stocking-stuffer that can easily reflect or create a mood to complement the card. Choose an elegant frame for a department store or upscale dining gift card. An online gaming, casual dining or music gift card could be placed in a fun, colorful frame.

2.     FAKE A CUP OF COFFEE.  Personalize a coffee house gift card by "crafting" the recipient's favorite drink. Ask the barista for an empty cup and fill it with things that resemble the ingredients of the drink. To make a faux iced frappe, fill a clear drink cup with coffee beans and add cotton balls for the whipped cream. The gift card can go inside of the cup or be taped to or hung from the straw. Or make the presentation tastier by filling the cup with chocolate-covered espresso beans topped with marshmallows.

For an alternative to recreating a drink, put the card in a coffee mug that the recipient would appreciate, such as one with a sentimental message, the logo of their favorite sports team or television show, or the name of a city or destination that they visited this year.

3.     KICK IT OLD SCHOOL.  Today's music downloading and online gaming gift cards give parents and grandparents endless opportunities to show kids how music and games were played "back in the day." To personalize any music or online gaming gift card, use an old record album and pair it with some new, neon ear buds ($14.99 at Safeway) tied in a bow. The gift card can be taped the album's label or tied to the album with the ear buds.

4.     GIFT CARD SNUGGIE.  Most stores have an assortment of unique gift card holders near the gift card or greeting card display. A teddy bear with a stocking to hold the gift card ($8.99 at Safeway) can complement a Toys "R" Us gift card. Many gift card holders can double as tree ornaments. Place candy in the holder so the recipient gets an immediate treat, as well as one when the card is redeemed.

5.     INSPIRE GREATNESS.  Encourage a friend's inner Mark Twain by giving a journal and a bookmark with a personal note.  This is a great way to personalize a book store gift card, whether the card is used at a bricks and mortar store or online for an actual book or digital copy.

6.     HOME SWEET HOME IMPROVEMENT.  Cheer on their big remodeling project with a home improvement store gift card attached to a new paint brush, pair of work gloves, screw driver or any other tool that will be used on the job. Try replacing a paint can's label with your own holiday message and hanging the gift card from the can's handle.

7.     A LASTING MEMORY.   Practically any gift card can be personalized with a special holiday decoration or ornament that will last and serve as a reminder of your kindness long after the gift card has been spent. Affix the card with strings of decorative ribbon.

8.     SILVER SCREEN SNACK TIME.  Fill a popcorn bucket with popcorn, a pair of 3-D glasses or fun stuff, along with the gift card, to capture the excitement of this season's holiday blockbusters.

9.     BANK ON IT.  Illustrate that a gift card spends like cash by giving it in or with a piggy bank. This is a particularly effective way to explain the purpose of a gift card to children. To add a little extra fun, fill the bank with pennies and make the child guess the amount inside.

10.    BOX A BITE.  A restaurant gift card is like buying lunch, so place it inside of a lunchbox, insulated lunch bag or a to-go box from the restaurant. Imagine the glee on the recipient's face when they unwrap a superhero lunchbox with a SUBWAY® gift card inside. 

CONTACTS
Teena Massingill, 925-467-3810, [email protected]
Alexia Oswald, 925-226-9218 [email protected]  

ABOUT SAFEWAY www.Safeway.com
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.

ABOUT BLACKHAWK NETWORK
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card, telecom and financial service brands. Gift Card Mall, with access to 160 million customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores, Internet retailers and mobile channels, including GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.

SOURCE Safeway Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
We heard for many years how developing nations would be able to develop mobile-phone networks quickly, perhaps even leapfrog developed nations, because their lack of traditional, wired networks would not inhibit them from deploying the new technology. Now there is talk of history repeating itself with the Industrial Internet--a key aspect of the emerging Internet of Things. For example, Guo Ping, Deputy Chairman of the Board of Chinese electronics giant Huawei, said in a recent report from the World Economic Forum, "The Industrial Internet will afford emerging markets a unique opportunity ...
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
Ayla Networks, whose agile Internet of Things (IoT) platform makes it easy for manufacturers to deliver secure, connected products, today announced it has been included in the list of "Cool Vendors" in the Internet of Things report by Gartner, Inc. “Gartner knows how important it is that manufacturers of all kinds of products have the right IoT solution to help turn their products into connected ‘things,’” said David Friedman, CEO and co-founder of Ayla Networks. “The market for Ayla’s IoT platform has accelerated dramatically this year compared to last year. Today’s largest manufacturers ar...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...