|By PR Newswire||
|December 13, 2012 02:15 AM EST||
PARIS, Dec. 13, 2012 /PRNewswire/ -- The Thailand Convention and Exhibition Bureau (TCEB) has organised its first roadshow to Paris on 22 November 2012. Leading a delegation representing both public and private sectors, TCEB will showcase Thailand as an ideal and cost-effective platform for French MICE professionals to extend their reach and penetrate the lucrative ASEAN market.
TCEB's Thailand Paris Road Show 2012 aims to increase French participation in Thailand's MICE market through the TCEB "MEGA MICE" tactic approach, which aims to help French MICE professionals use Thailand as a platform to accomplish their strategic business goals in ASEAN.
Commenting on the roadshow, Mr. Thongchai Sridama, Acting President of TCEB explained, "Europe is a major long-haul market for Thailand's tourism and MICE industry. In 2011, over 3.6 million European tourists visited Thailand, with Russia, UK, Germany and France ranking the highest. In all, the EU accounts for almost 12 per cent of Thailand's total MICE market, with almost 87,000 visitors last year. In 2013, we expect the numbers to increase by more than 5 percent to over 91,000 visitors, generating 164.9 million Euros in revenues in 2013. The French MICE market will be key to reaching this goal."
During an official visit to the Republic of France in July by the Thai Prime Minister Yingluck Shinawatra, the PM confirmed the excellent progress in bilateral relations between the two countries, in accordance with the Second Thailand-France Joint Plan of Action (2010-2014). The Plan focused on energy, sustainable development, trade and investment promotion, extending business networks and trilateral cooperation.
According to Thai Ministry of Foreign Affair, Thailand and France enjoy an excellent bilateral relationship at all levels; Thailand is France's oldest partner in Southeast Asia and in 2004 was recently elevated to the status of strategic partners, following the signing of the first Joint Plan of Action; a 2nd Thailand-France Joint Plan of Action was subsequently agreed for 2010-2014. Today, Thailand is France's 2nd largest ASEAN trade partner and France is Thailand's 4th largest trade partner in the European Union, with 2011 bilateral trade volume recorded at $4.1 billion (Euros 3.2 billion). France has recently made several major investments in Thailand, particularly in the fields of tourism, energy and industry.
Acting President of TCEB, Mr. Thongchai Sridama commented, "In line with our government's policy, Thailand is prioritizing the MICE and business events industry as a key business platform. We expect to expand our partnership with French MICE operators. Despite the financial crisis in Europe, the number of French business travellers to Thailand remains strong and we expect around 13.5 million Euros in revenues in 2012. The Thai government therefore plans to extend support for all categories and scales of business event to attract more French MICE events to Thailand; we expect that the attractive incentives we are offering will boost growth next year by a further 5 per cent."
Thailand's MICE industry will be promoted in the French market via the 'MEGA MICE' initiative. French business travellers and entrepreneurs will be able to maximize benefits from their MICE events in Thailand via three strategic pillars: MEGA Achievement; MEGA Sustainability; and MEGA Collaboration:
1) MEGA Achievement -- Thailand has demonstrated its potential and versatility in hosting all categories and scales of business events. Many mega-scale MICE events return time and again to Thailand, and global industry events are lining up to host their 2013 events yet again in Thailand.
2) MEGA Sustainability -- Thailand is currently upgrading its MICE industry to comply with the global MICE Sustainability standard (ISO20121) and will be the second country in the world to implement the standard. By holding their events in Thailand, French businesses will benefit not only from the high cost-effectiveness, but also contribute to meeting their CSR commitments towards a sustainable world.
3) MEGA Collaboration -- Beyond its diversity of venue destinations, Thailand offers French businesses a platform to extend their reach to penetrate the lucrative ASEAN market. Thailand's MICE operators can offer support not only to promote MICE destinations in Thailand, but can also assist in strengthening collaboration between business operators and government agencies across the ASEAN region. Thailand is set to become a strategic platform for the economic integration within the forthcoming ASEAN Economic Community (AEC).
TCEB has also launched a 'Mega Events…Sustainable Challenge' campaign targeting the meetings industry. Financial support of up to 25,000 Euros is available for eligible mega-events with a minimum of 1,000 overseas delegates held in Thailand. Applicants from France must meet at least one of the following criteria: a) the event must be managed by a Thai event organizer; b) the event must be held at a certified 'Green Venue'; or c) the event must incorporate a CSR activity as part of the programme; or d) the event must involve at least three consecutive nights in Thailand.
Thailand's exhibitions industry is also gearing up for economic integration through the TCEB strategy entitled "Thailand as the Exhibition Platform for AEC", designed to be promoted globally. Thailand will prioritize nine major industry sectors that have set Thailand as their flagship exhibition centres. The prioritized sectors are automotive and machinery; construction, design and home furnishing; agriculture and food; communications technology; travel and tourism; medicine and pharmaceuticals; accessories and fashion; and energy. Together, these industry sectors are worth around 8 trillion Baht to the Thai economy, and are in high demand across the ASEAN region, where development in communications and transport infrastructure, energy, education, culture, travel and tourism and society is proceeding at a very rapid pace.
In terms of Mega Achievement, Thailand itself has attracted many world-class mega-events; for example the global convention of Lions International, with more than 25,000 delegates, the International World of Islam, with more than 10,000 participants, ITU Telecom Asia, with 15,000 delegates, Rotary International, with more than 38,000 delegates and the Amway (China) International Convention with more than 16,000 delegates.
In conclusion, Mr. Thongchai added, "In 2013, TCEB will host a series of mega events, including the ITU Telecom World 2013 Exhibition with approximately 20,000 delegates, Herbalife Extravaganza with 18,000 attendees, ProHealth China Convention, with an expected attendance of approximately 10,000 participants, and the World Stamp Thailand 2013 Exhibition, also with an expected 10,000 visitors. Most importantly, Thailand is in the process of bidding to host the Expo 2020 Ayutthaya Thailand, and the final decision will be announced next year. The event is expected to attract about 30 million visitors. All these events attest to Thailand's ability to deliver world-class event outcomes; French MICE professionals can therefore be confident of high returns from MICE events held in Thailand."
According to "The Trade Fair Industry of Asia 8th Edition, 2012" reported by the Union des Foires International (UFI), in 2011 revenues from trade fairs in Thailand reached $151 million (Euros 118.5 million) from 77 trade fairs - the highest in ASEAN. The report anticipates buoyant growth in the industry, thanks in part to its 9 dedicated world-class exhibition venue facilities, and its fast-growing, export-led economy. In addition, according to the "Country and City Rankings Report 2011" by the International Congress and Convention Association (ICCA), Thailand remains a high potential market for the meetings industry, ranked 9th in Asia Pacific & the Middle East.
In 2013, Thailand is expected to welcome approximately 792,000 MICE visitors to the country, generating expected revenues of Euros 1.6 billion, comprising Euros 1.38 billion from the meetings industry, and Euros 220 million from the trade show and exhibitions sector.
For more information, please contact:
Thailand Convention & Exhibition Bureau
Ms. Parichat Svetasreni
Mr. Sumet Kanchanapan
SOURCE Thailand Convention & Exhibition Bureau
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
Apr. 29, 2016 04:30 PM EDT Reads: 1,753
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 29, 2016 03:45 PM EDT Reads: 1,591
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 29, 2016 03:30 PM EDT Reads: 1,648
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Apr. 29, 2016 03:07 PM EDT Reads: 222
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 29, 2016 02:45 PM EDT Reads: 833
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 29, 2016 02:30 PM EDT Reads: 1,396
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
Apr. 29, 2016 02:00 PM EDT Reads: 1,531
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Apr. 29, 2016 02:00 PM EDT Reads: 826
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Apr. 29, 2016 02:00 PM EDT Reads: 972
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Apr. 29, 2016 01:30 PM EDT Reads: 777
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Apr. 29, 2016 01:00 PM EDT Reads: 744
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Apr. 29, 2016 01:00 PM EDT Reads: 1,477
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Apr. 29, 2016 12:30 PM EDT Reads: 1,629
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Apr. 29, 2016 11:45 AM EDT Reads: 2,219
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Apr. 29, 2016 11:30 AM EDT Reads: 482
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Apr. 29, 2016 11:15 AM EDT Reads: 1,413
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Apr. 29, 2016 10:00 AM EDT Reads: 1,108
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Apr. 29, 2016 09:30 AM EDT Reads: 990
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Apr. 29, 2016 09:00 AM EDT Reads: 835
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Apr. 29, 2016 08:45 AM EDT Reads: 610