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Kcom: Saving Asda money every day

New managed service helps Asda to help customers save money every day

12 December 2012 Kcom, part of the KCOM Group, is helping Asda to make significant savings on its telephony.

The service is fully managed by Kcom and reduces call costs by connecting calls over a private IP based network rather than the public services telephone network (PSTN). Kcom is linking all Asda's key sites in Leeds, Leicester and Wakefield and, as there are dual connections from each site, there is built-in resilience to make sure the retailer's day to day business operations can be maintained in the event of a fault.

Using the new technology, Asda has also been able to progress with the centralisation of all its switchboards and expansion of its contact centre.

Richard Midgley, IT Systems Manager at Asda, said, "We saw in Kcom a partner who shared our desire to pass cost savings on to customers. Kcom offered us a reliable solution combined with a competitive model, with a clear return on investment, which will be an important enabler to other key Asda initiatives. With resilience at the core of Kcom's design and the 24/7 managed service they provide, we now have more time and resources concentrated on business growth and customer satisfaction. This has allowed us to invest in a more effective central customer interface and focus on scaling up our online sales and non-food operations."

Elizabeth Bramwell, Sales Director at Kcom, commented, "We fully embrace Asda's customer-centric approach and are delighted that the solution will contribute to ensuring that its customers receive a better customer service as well as low prices."

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Editors' Notes

About SIP Trunking
SIP (Session Initiation Protocol) Trunking gives organisations the flexibility to transition from distributed voice network architectures to a more centralised and cost efficient VoIP-based solution. It offers the opportunity to reduce lines, often by 40-60%, to save money, simplify the network and enhance business continuity. SIP Trunking also enables organisations to move closer to next generation converged communications services.

The solution connects existing PBX telephone equipment to the public switched telephone network (PSTN) directly over an IP-based data link such as an IP-VPN or Ethernet. Since it works with both traditional TDM PBX switches and the new generation of IP-based communications platforms, there is no need to change existing voice infrastructures or telephones.

Unlike traditional ISDN or analogue line connections, SIP trunks are not geographically tied to locations and are scalable on a per line basis. This enables organisations with multiple connections from multiple offices to consolidate their lines through SIP Trunks. Organisations can retail their existing numbers and get access to new number ranges from different area codes across the UK. SIP Trunking allows businesses to integrate and route calls between separate locations in a more flexible and efficient manner. Dynamic failover provides additional business continuity by automatically re-routing calls in the event the normal telephone destination cannot be reached. It also offers customers a future roadmap to additional multimedia services such as presence, IM, web conferencing and video.

For further information, please contact:
Russell Lindsey or Joe Johnson, Rocket Communications
t. 08453 370 7024
e. kcom@rocketcomms.net

About Kcom
Kcom, part of the KCOM Group PLC, provides communication services for multi-site enterprise and public sector organisations across the UK, and has a well-established reseller channel. As an independent provider of these services, supported by its BT Wholesale partnership, Kcom is able to offer advanced network capability and related added value services, coupled with a flexible approach to delivering a different class of service to its customers.

Its customers include Domino's, Morrisons, British Airways, North Wales Police, Specsavers, City of London, Phones4u, Rosslyn Analytics, Hermes, Windsor Telecom and Diva Telecoms.

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