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Mobile IoT Authors: Liz McMillan, Shelly Palmer, Elizabeth White, Janakiram MSV, Pat Romanski

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MacroSolve and Dri-Plan, LLC Finalize Business Advisory Engagement

TULSA, OK -- (Marketwire) -- 12/12/12 -- MacroSolve, Inc. (OTCQB: MCVE) ("MacroSolve" or the "Company"), a leading provider of mobile technology intellectual property, announces it has both signed and completed a consultative business planning agreement with Dri-Plan, LLC, a company specializing in transforming the restoration industry from paper to mobile solutions. MacroSolve's advisory services network engaged in an expedited and comprehensive business planning process, focusing on execution and financial plans which maximize valuation and near term opportunities for Dri-Plan.

Chairman and CEO Jim McGill states, "In accordance with our new strategy to empower mobile innovators with IP strength, we also provide our corporate and mobility expertise to ventures seeking market leadership positions. Over a two year period, Dri-Plan has patiently developed a revolutionary iPad app for the restoration industry, a $10.4B market, according to IBISWorld. We are proud to create an expedited plan which is designed to catapult Dri-Plan into a market dominant position."

Dri-Plan Founder James Hoover explains, "In two short weeks, MacroSolve's team completely organized and prioritized tactical and strategic opportunities into a financial, operational and marketing model which we can execute upon very aggressively. I had a very experienced CEO, CFO, CMO and CIO team at my disposal which performed above expectations, all within an affordable retainer."

According to Insight Research, the enterprise mobile apps market will account for $150B globally by 2017. ABI Research indicates that the mobile app store revenues market will grow to $56B by 2016.

About MacroSolve
Founded in 1997, MacroSolve is heralded for its robust IP portfolio, while advancing throughout the mobile apps era by innovating key technologies that have laid the foundation for apps and next-gen developers. Today, MacroSolve is empowering a new era of mobile innovators seeking advisory services and IP strength from a source of experience.

About Dri-Plan
Dri-Plan LLC advances the restoration technology market with the Dri-Plan™ app, an intuitive field documentation solution for water mitigation productivity. Founded by restoration and construction technicians, the company solves industry issues with superior software design and distribution, backed by extensive field experience. The app can be discovered on iTunes, https://itunes.apple.com/us/app/dri-plan/id571038316?mt=8.

Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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Company Contacts
MacroSolve, Inc.
[email protected]
www.macrosolve.com
'In Defense of Innovation' Blog: www.macrosolve.com/category/general-blog/

Dri-Plan, LLC
[email protected]
www.dri-plan.com

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