Welcome!

Mobile IoT Authors: Pat Romanski, Elizabeth White, Jeev Trika, Liz McMillan, Dana Gardner

News Feed Item

Webtrends, l’un des leaders de l’intelligence numérique, choisit DeviceAtlas pour gérer les données d’appareils dans ses solutions d’analyse

Le fournisseur de technologie pour le web mobile dotMobi et Webtrends, un acteur majeur de l’intelligence numérique, ont annoncé aujourd'hui la conclusion d’un accord pour intégrer l’intelligence appareils du produit DeviceAtlas® de dotMobi dans les solutions d’analyse de Webtrends. Dès aujourd'hui, les solutions d’analyse de Webtrends pourront intégrer des données détaillées issues de DeviceAtlas sur les téléphones et appareils mobiles – comme les consoles de jeux et les lecteurs multimédias – qui sont utilisés pour interagir avec la présence en ligne d’un client.

« En tant que leader de l’analyse multicanal, nous cherchons sans cesse à améliorer l’étendue et la richesse des observations sur tous les canaux numériques », a déclaré Bruce Kenny, VP exécutif chargé de la division Technologie et Opérations hébergées chez Webtrends. « Le mobile et les réseaux sociaux ne sont plus marginaux – ils sont au cœur de toute activité de marketing numérique. »

Eileen O’Sullivan, Directrice d'exploitation et Directrice financière de dotMobi, a déclaré : « Comprendre la façon dont votre clientèle interagit avec votre contenu est la pierre angulaire d’une stratégie en ligne réussie. DeviceAtlas donne aux fournisseurs de contenus des renseignements sur les appareils que leurs clients utilisent ; grâce à ces informations, ils peuvent proposer des contenus conçus pour fonctionner au mieux sur ces appareils. Nous sommes ravis de collaborer avec Webtrends pour garantir à ses clients des analyses approfondies et utiles sur tous les types d’appareils. »

DeviceAtlas fournit des informations sur environ 10.000 appareils mobiles et permettant un accès à l’internet, avec une API grande vitesse capable d’effectuer des millions de détections par seconde. DeviceAtlas est utilisé par un grand nombre de grandes marques et de sociétés figurant au classement Fortune 100, notamment Adobe, Sprint, IBM, General Motors et Target.

Les solutions d’analyse de Webtrends font référence au plan de l’innovation et des performances, et la société compte parmi ses clients quelques-unes des plus grandes marques mondiales, dont Associated Press, Barclays, BMW, Coca-Cola, Microsoft et The New York Times.

À propos de dotMobi

Basée à Dublin, dotMobi — une filiale en propriété exclusive d'Afilias Limited — est un leader mondial dans la technologie de développement et de découverte de contenu mobile de qualité à travers des services innovants, aidant ainsi les entreprises et les individus à atteindre les milliards d'utilisateurs de téléphones mobiles dans le monde. dotMobi encourage l'innovation dans le secteur mobile en offrant aux fournisseurs de contenus les outils dont ils ont besoin pour assurer un fonctionnement de l'Internet rapide, précis et avec un contenu pertinent sur les appareils mobiles. Visitez http://dotMobi.mobi pour des informations complémentaires sur les domaines .MOBI et tous les services de dotMobi, notamment DeviceAtlas et la solution de publication de sites Web mobiles goMobi.

À propos de Webtrends, Inc.

Webtrends est au cœur du succès du marketing digital. Webtrends est à la pointe de la pertinence du marketing numérique en temps réel et de la gestion de l'expérience client grâce à ses solutions unifiées d'intelligence client. Ses solutions d'analyse et d’optimisation de pointe multicanal – mobile, réseaux sociaux et web – permettent aux professionnels du marketing d'optimiser leurs campagnes, de maximiser la valeur des relations clients sur le long terme et de fournir la meilleure expérience numérique en temps réel.

Webtrends améliore de façon spectaculaire les résultats du marketing numérique pour plus de 3500 marques mondiales, dont The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM et ASOS.

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...