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Wireless Authors: Liz McMillan, Carmen Gonzalez, Elizabeth White, Jackie Kahle, Pat Romanski

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Orange Slovakia selects ZBD's epaper system to complete store renewal programme

6 December, 2012, Ascot, UK - ZBD, the leading provider of fully graphic epaper display systems for retailers and industrial users globally, has announced that Orange Slovakia has installed its system across nineteen stores in Slovakia. ZBD's fully graphic epaper displays have been integrated seamlessly into its new store fittings by Orange's store equipment partner ProCam from Hungary, working with ZBD partner Laurel KFT.

ZBD's large format epaper displays have been implemented as part of Orange Slovakia's store upgrade programme. They will be used to display calling plans and pricing, which can be updated centrally - avoiding the need to constantly change paper labels.

Orange Slovakia is a member of the global France Telecom Group, one of the largest telecoms operators and broadband internet providers worldwide. Orange Slovakia is the leader in the Slovak telecommunications market and the largest vendor in terms of customers and revenue. It currently has 2.8 million active customers and its countrywide network covers 99% of the population of Slovakia.

Peter Dobos, Retail Sales & Sales Support Manager at Orange Slovakia, explains: "We needed to install an epaper solution as part of our nationwide store renewal programme, and we preferred the design quality of the ZBD platform, as well as its ease of implementation into the stores. Our original driver for investing in epaper was the ability to update prices centrally and display detailed calling plans in-store but we also expect to achieve long-term cost savings in relation to labour and paper."

Franz Josef Buschmeier, Head of ZBD CEE (Central and Eastern Europe) said: "As the major operator and internet provider in the region, Orange Slovakia is also taking a lead on updating its stores to ensure it can offer the best possible customer service. By investing in ZBD's epaper system, Orange can free up staff to look after customers in store, ensure that product information and pricing are always accurate and display the most up-to-date and competitive pricing plans."

Orange will continue to roll out ZBD's epaper system across its stores in Slovakia during 2012 and 2013.

ENDS

Notes for editors

About Orange Slovakia
Orange Slovensko is a member of the global communications group Orange. The Orange Group operates in 19 countries of the world and currently serves almost 172 million customers.

Orange Slovakia operates a countrywide network covering 99% of the population and 2,830,000 active customers and is by far the most successful telecommunications company in Slovakia.

Orange SA, whose majority owner is France Telecom, now owns a 100% stake in Orange Slovensko.

About ZBD:
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R&D, full IPR and scalable manufacturing processes that enable it to deliver an e-paper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image.

Its range of e-paper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit http://www.zbdsolutions.com/ or follow ZBD on Twitter at @zbdsolutions.

Media contact at ZBD:
Sarah Todd
Tel: +44 (0)1344 292 110 or +44 (0) 7753 573 490 (mobile) | [email protected]

Judith Massey / Georgia Hanias
Tel: + 44 (0) 207 6389571 | [email protected]

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