SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement enterprise-wide, today announced that SugarCRM chief technology officer Clint Oram will share insights on customer loyalty and CRM at Mundo Contact’s Congreso de CRM + Social Media + Centros de Contacto México 2012 (International Congress of CRM + Social Media), taking place in Mexico City on December 5^th.

The Mundo Contact event focuses on solutions and strategies for managing the customer experience across all channels, CRM in the cloud, and best practices for social CRM. Oram’s keynote address, titled, “Delighting the Social Customer: Where Process Meets Chaos,” will explain why customer satisfaction and loyalty now dominate business processes, and how social and mobile technology make it easy for customers to voice their dissatisfaction publicly.

During his keynote address, Oram will also offer ideas for responding to the “Age of the Customer” – for example, using contact center solutions to build a practical plan for success. This is the second year that SugarCRM is presenting at the Congreso – last year, SugarCRM CEO Larry Augustin delivered a keynote address on the social business revolution.

SugarCRM’s presence at Congreso de CRM + Social Media + Centros de Contacto highlights the company’s growing presence in the Mexico/Latin America market. In recent months, SugarCRM has added key customers in the Mexico/Latin America market, including Despegar.com (Argentina); BBVA (Panama); Caja de Seguro (Panama); ControliD (Brazil); Sete.net (Brazil); Grupo Assessores (Mexico); CasaPiedra (Chile); Ticketmaster (Mexico); and Televisa (Mexico).

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.