Tribold have collaborated with Telecom New Zealand to produce a TM Forum Introductory Guide for PLM

London, UK - December 4, 2012: Tribold in collaboration with Telecom New Zealand and TM Forum have released an industry leading PLM Introductory Guide for the Digital Economy which will prove critical for all companies seeking to capitalize on the explosion of new service revenue by reducing their time- and cost-to-market, whilst improving innovation and quality. This guide is a contribution from Tribold and Telecom New Zealand to TM Forum's Frameworx suite of best practices and standards. It explores the rationale for PLM in the Digital Economy, the maturity of the frameworks available and how such organizations might go about deploying PLM fit for their purposes.

Catherine Michel, CTO and founder of Tribold, observes that "with subscriber saturation in the communications sector at an all-time high, the emergence of multi-service providers from non-traditional sources, the convergence of user interfaces and increasing network abstraction, the pressure is on to execute a product strategy that delivers simplification and accuracy, personalization without customization, reliability and flexibility at a low cost. In this context, PLM is becoming an essential enabler of the Digital Economy."

The introductory guide outlines how PLM, if implemented correctly, can have significant operational, financial and customer experience benefits:

• Operating cost reduction. Decrease execution cost, increase human resource performance, decrease churn rate.

• Time management. Decrease time to market, decrease waiting time, decrease delay in delivery to the customer through improved collaboration and establishing a consistent, product development process across the business.

• Innovation. Organizations are looking for PLM to improve the business by enabling more innovation at the idea stage, producing better product designs, increased reuse, standards and consistency, clearer visibility and management of product data.

• Product and process quality improvement. Increases can be observed in product management process performance; customer value performance; value net performance; information agile product catalogues availability and accuracy; product launch quality; provisioning performance; service quality and reductions in technical defects.

"Product Lifecycle Management is rapidly becoming a key competency for service providers as they embrace digital services which demand dramatically shorter lifecycles and agile product data management," said Nik Willetts, chief strategy officer, TM Forum. "This introductory guide, based on the collective expertise and experience of Tribold and Telecom New Zealand, provides a solid foundation for anybody embracing PLM, and for best practice in this area."

Useful links:

• For more information on Tribold standards, click here.

• Follow this link to TM Forum's Product Lifecycle Management Introductory Guide, Version 1.1

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About Tribold (http://www.tribold.com/)
Tribold is the leading provider of software solutions powering product agility for Communications Service Providers (CSPs) worldwide. Our objective is to enable CSPs to accelerate speed to market for new offerings, improve offer conversion rates, and improve efficiency in the fulfillment of orders.

Tribold solutions include:

• Tribold EPM (Enterprise Product Management) - a Centralized Product & Service Catalog with end-to-end Product Lifecycle Management capabilities.

• Tribold CPQ (Configure, Price, Quote) - a Services Engine powering the CSP Quote, Order Capture and Order Management processes.

Today, Tribold powers over US$148b of products and services for our customers. Headquartered in London, and with offices in North America and Asia, Tribold was founded in 2003 and is privately held.

Press Contact: Ernest Margitta (marketing@tribold.com) +44 20 7665 4000.