|By Marketwired .||
|December 4, 2012 01:00 PM EST||
HONG KONG, HONG KONG -- (Marketwire) -- 12/04/12 --
Editors Note: There are 7 photos associated with this press release.
Investor Insight announced today that is has initiated coverage on Psychic Friends Network Inc. (OTCBB:PFNI) with a $2.55 target price, commenting that "the upside potential is sizable," with the outstanding marketing opportunities and distribution pipelines available to the firm offering huge membership growth potential.
Company Overview - Summary of Opportunities
The Psychic Friends Network (OTCBB:PFNI) first hit the airwaves back in the 1990s, and was a huge cash-generation success story. Circumstances beyond the company's control compromised its status as a going concern at the end of that decade. With new technologies, better marketing apparatus, and a more efficient advertising structure, PFNI is back to recreate the magic.
-- The rapid globalization that has occurred over the past 10 years opens international markets to service firms like never before. The potential for penetration in overseas venues is impressive. -- The proliferation of mobile communication devices makes connecting to customers easier, more economical, and more fluid than ever imaginable in the '90s. -- Video interfacing options personalize the connection between customer and advisor to a level not possible with the telephone. -- Advances and streamlining in the area of payment options help tighten verifiable commerce exchange, significantly lower delinquencies, and increase cash flow and income capture. -- A myriad of marketing avenues through multimedia platforms and bundling partnerships with successful services firms should help catapult the company's image to new heights of recognition in the popular culture. -- In the past decade, the psychic/astrological space has expanded its footprint in the realm of popular culture making now a more optimal time than ever for the company's re-establishment. -- The industry as a whole has expanded to over $2.5 billion in revenue. It is highly fragmented, with few recognizable players, leaving the door open for a firm like PFNI to gain immediate traction, and capture sizable market share. -- The management team that propelled the firm in the '90s is back with its past experience, vast customer databases, and an even stronger stable of industry contacts. -- Lower cost structure, opportunities for partnerships with brick and mortar shops, and increases in the potential for advertising revenues all help bolster the claim that the company is re-engaging the market place at the perfect time. -- The firm expects to generate revenues from a variety of sources including its benchmark phone network, advertising on its website and social media platforms, mobile app subscriptions, PSMS text content (daily horoscopes, for example), and video interfacing on mobile and website platforms.
Potential Sources of Revenue for the Company
PFNI is in its developmental stage, and thus is in need of substantial funding to capitalize on the huge potential revenue opportunities that exist in the current marketplace. Estimated costs for the coming year are approximately $1.2 million; real money-but a fraction of potential revenues awaiting the model 12-18 months out.
The company is already beginning to make strides in the right direction with an appearance at the Daytime Emmys this past summer, a recent presentation at a San Francisco investors conference, the launching of its tricked-out 2.0 version website, and the development of its mobile app platform.
Based on PFNI's ability to secure the proper financing, and execute on its game-plan, the upside potential is sizable. In a sense, the stock can be viewed as a long-term option, with no time decay or expiration date. Applying the company's aggressive projection for sales and net income, we arrive at a valuation of $2.55 on a 15x forward P/E basis. In the near term, we believe that the "option" value of owning the firm's revenue stream potential would be reasonably enumerated at $.80 to $1.00.
The Numbers Indicate a Very Promising Future for PFNI
Second chances abound in life-relationships, sports, etc. - but in the business world they are quite rare. Ideas typically have one shot at success; a window opens only briefly. It is not often that an idea, a business schematic, is afforded an opportunity to come to the starting line with the knowledge that its model has worked in the past, and can work again. That is what I believe the folks at the Psychic Friends Network (PFNI) are looking at today. They are in possession of a proven formula, a cash producing business model, that has been deployed before, experienced smashing success, but whose life cycle was cut short by external forces beyond their control - and more important, forces that are no longer relevant.
In fact, various developments in the marketplace over the past 10 years make for a more attractive landscape than PFNI could ever have imagined in the 1990s.
A Brief History of PFNI
The Psychic Friends Network was launched as a concept in 1990. If you were born prior to the mid-1980s, you know the name. It's astonishing brand recognition was achieved in a very short time window through a targeted system of infomercials, print, radio and direct mail marketing that would be the envy of many Fortune 500 companies. That marketing mechanism produced $4 of revenue for each $1 in advertising expenditure.
This outstanding marketing-to-revenue conversion ratio fueled rapid growth. From 1993 to 1999, PFNI generated more than $1 billion in revenue, delivering psychic advice and daily horoscopes on topics ranging from financial matters and relationships to health, family and career concerns.
PFNI's network of outsourcing, and at-home employment, was low cost. Their state-of the art (at the time) telecom system was efficient. Their celebrity-centric marketing scheme was attention getting. At the peak of its popularity, the operation was averaging 14,000 calls and nearly $600,000 in revenues each day.
In the mid-1990s, a group of activists sought to address the 900-number business in the telecommunications industry. Government, never an institution to miss out on an opportunity to meddle in the affairs of the private sector, started down a road that would eventually render the business environment in which PFNI operated so hostile that the company was forced into "retirement."
By the latter part of the 1990s, the FCC restricted telecom companies from enforcing payment from customers for delinquent bills, and prohibiting firms such as MCI and AT&T from suspending service for non-payment of services. Essentially regulatory changes allowed telecom customers to retain their phone service...while not paying 900 number charges. The progression was easy to forecast: Telecom firms began to withhold fees owed to service venders such as PFNI, eventually pushing the firm into bankruptcy in late 1998. Although originally intended to cripple the seedy phone sex business, the laws served as a death blow to otherwise legitimate operators in the arena. In the end, theirs was a very solid overall business model, undone by outside forces.
It is important to note that most businesses and industries die out due to declining demand for product or service. This is clearly not the case with PFNI, its industry, or business model. And in the interim, revenues in the space have more than doubled in the U.S. alone.
Fast Forward to 2012: The 21st Century Version of a Winning Concept
In 2009, the original management team secured $400k in capital to begin a revitalization of the concept. A reverse merger in the beginning of 2012 raised an additional $780k. The re-launch has begun: PFNI, with an experienced team, has the potential to regain its standing, and use its hallmark brand to gain significant market share in a multibillion-dollar marketplace.
Consider this: In the '90s, the firm was able to generate enormous revenues with only the telephone system and television advertising. The world is a very different business environment today-one that should prove to be quite advantageous to a services concern such as PFNI, whose sole focus is the overall experience of its customers. Imagine the possibilities today. Let's examine the variables:
-- Market expansion: The market for psychic services has grown to an estimated $2 billion annually in the U.S. alone and more than $2.5 billion around the world. PFN has the brand recognition and management team know-how to capture a sizable portion of that business. -- International markets: During the 1990s, the company only had market presence in the U.S. and Canada. The global business construct has changed since then. E7 nations (China, India, Brazil, Mexico, Russia, Indonesia, and Turkey) account for a full half of the population of the planet...but only 20% of the GDP. G7 nations are 11% of the population...yet account for 50% of the global GDP. This is changing. Purchasing power and disposable income in E7 nations is rising dramatically. Culturally, many of these nations are quite receptive to the astrological theme (for example, Eastern Europe, China & India). Advances in the technology of advertising and multimedia communication and content distribution make breaking into these new markets attractive and relatively low cost. These growth opportunities overseas were not even on the table back in the '90s. Economists project the E7 will surpass G7 nations in GDP around 2030. This could be the largest area of growth in coming years. The new website, up less than a month, has already experienced hits from individuals in 52 different countries. The possibilities in overseas venues are enormous. -- Rough economic times: Hardship and uncertain times drive people to seek outside advice, sometimes from unconventional sources. The U.S. is immersed in the longest period of economic stagnation and the most anemic "recovery" seen since the 1930s, and globally, things are equally bleak. Most economists forecast that an unwinding of the debt crisis, and a true global economic recovery, will be years in the making. In times of uncertainty and strife, people seek out alternative sources for advice, direction, comfort, and consultation. In fact, according to a recent report from IBISWorld Market Research, over the five years from 2007 to 2012, while most other industries were suffering the ill effects of an economic downturn, the psychic services industry grew at an average annual rate of 2.0% to an estimated $2.1 billion. Like a cloud's silver lining, global financial problems create a very solid economic environment for the new launch of PFNI's business endeavors. Technology and New Media -- Technological innovation: The world is a very different place than it was a mere 10-12 years ago, and we communicate in a much different manner. PFNI marketed, and generated massive revenues, utilizing only the telephone, basic television, and the mail system. Imagine what opportunities await the company in today's environment. The creation, and exponential growth of social and new media platforms such Facebook, Twitter, Skype, satellite radio, the internet, internet video, mobile apps, etc., should equate to a significantly larger addressable audience, and near endless global potential client pool. -- Mobile device market: Advances in mobile technology present enormous opportunity for content- and service-driven firms such as PFNI. Branded content can be accessed over the web by any mobile device-and there are a great many of them in today's marketplace. As of Q3 2012, there are 82.2 million smartphone users in the U.S. alone. That number is expected to grow substantially in the coming years, both in the U.S. and globally. To capitalize, PFNI is currently working on the design and implementation of various mobile applications. These include apps that will be downloadable from third-party stores such as iTunes, the Android app store, and Blackberry. Streaming content capability could provide live interfacing on the go. Free downloads of apps, coupled with short trial periods and subsequent subscription fees, will form the backbone model for monetizing this end of the business. The firm also plans to provide a simple fee-based text service through its PSMS platform, where daily horoscopes and other customer-specific content is sent to members via text messages. Discounted monthly packages could prove to be an attractive member retention option.
For customers with specific advisors they wish to speak with, text and mobile app options will allow them to schedule appointments with their selected advisor, when that advisor is unavailable - rather than waiting on hold or terminating a connection. This represents another example of technology - unavailable even 10 years ago - streamlining the client/advisor process.
Bill-to-mobile will provide customers with a direct payment option through their existing mobile service provider. Data estimates relating to the explosion of mobile application technology use is all over the map, but one thing is certain: the near parabolic trend.
-- Better method of payment: Gone are 900 numbers and the collection of payment through third-party telecommunication companies. Refinements in the credit card payment process (as well as the advent of PayPal, debit cards, text pay, bill-to-mobile, etc.) have helped streamline verifiable commerce exchange for all potential platforms such as web chat, phone, Skype, mobile apps and others. This will not only make it easier for clients to make payments, but from an accounting perspective, will aid in significantly lowering delinquent accounts receivables levels, and thus increase actual Cash Flow (CF), and net income. Some estimates project that close to 50% of all service commerce is now conducted over the web-up 10-fold in the past decade in large part to the ease and security of payment. -- A more personal touch: Video interfacing of the kind provided by Skype, Apple's FaceTime, and website video chat formats, brings clients face to face with their advisors in a personal manner far exceeding that of past decades, enhancing the personal connection of clients and their chosen psychic. For tasks such as card reading, the actions of the advisor can now be viewed live, furthering fortifying the experience. Rather than the reputation of "fortune tellers," these individuals serve as therapists and trusted advisors, a relationship that benefits from an increased human touch. To provide some perspective: Skype alone has recently reached 70 million downloads on Android mobile platforms, has recorded a peak of 38 million simultaneous users, and logged an impressive 115 billion minutes in the prior quarter. People have become quite comfortable with the use of this medium. -- The Website (PsychicFriendsNetwork.com): The new site had its soft launch in early October of this year and the 2.0 version is anticipated to be fully operational by Q1 2013. It will provide the hub from which all web and social media based traffic/business is conducted. Live audio and video chat, instant messaging, and communication forums are a few of the features that will provide a significant upgrade to customers from the competition. Online merchandise vending and gift card sales provide an additional revenue stream. And finally, advertising on the site itself should prove profitable. Brand Building -- Marketing Efficiencies: As discussed above, PFNI's opportunities for conducting business and providing core services to clients will be enhanced dramatically. So will expanded and more diverse marketing and advertising avenues. All of the new technology pipelines, available for distribution of services being discussed in this report can be used to develop sophisticated, targeted marketing programs. The firm plans to use this to broaden the demographics of their prior customer base, target and capitalize on various international markets, and rapidly take revenue and client participation levels to heights exceeding those of the '90s era. With that in mind, it is important to remember PFNI's past successes. During its peak call volume periods in the 1990s, 14,000 calls per day were coming into the firm's operation. In retrospect, it's astonishing to think nearly 90% were generated through good, old-fashioned television advertising. Today, the few serious competitors in the marketplace advertise almost exclusively on the internet. Yet infomercials remain extremely effective, and PFNI was essentially the king of them in the past-winning multiple awards and ranking in the top 40 infomercials for 178 straight weeks, according to the industry's Jordan Whitney Greensheet. -- Marketing Distribution Channels: The hi-tech communication age was in its infant stages in the 1990s. Few at that time could have imagined the magnitude of expansion/reach we see today. Multimedia and communication platforms such as Facebook, which reaches nearly 700 million users worldwide, and Twitter, with over 500 million subscribers, are two recognizable leaders. Cell and smartphone use is skyrocketing along with the use of various multi-media apps that accompany them. -- The Potential for Bundling: The potential for targeted partnerships, which could further refine PFNI's marketing focus, is highly promising. Affiliate-driven traffic, banner ads programs, and algorithmic email distribution could further enhance the marketing strategy of the company. A potential example would be a partnership with Match.com (10 million+ members) or eHarmony (20 million+ members) for the relationship angle. Another would be the top-rated late-evening radio show in the country, Coast to Coast, a forum focused on the supernatural that attracts over 4.5 million listeners in the U.S. every night. Finance, health, and career are other areas of possibility. -- Targeted Marketing: The company expects to see their marketing to revenue conversion ratio expand from the previous mark (4 to 1) to an even healthier 5 to 1. Utilizing a focused, yet comprehensive approach implementing the old print, radio, direct mail and affiliates, with the exciting new opportunities in the social media and mobile app area. -- Celebrity Endorsements and Popular Culture: The astrological/psychic space has gained legitimacy in popular culture in the past decade. Shows such as Medium, The Ghost Whisperer, and The Housewives series, along with numerous cable psychic/supernatural themes, post impressive followings. Movies such as The Gift, Sixth Sense, AfterLife, and dozens more pertaining to the psychic realm draw millions of viewers. World- renowned psychic personalities such as John Edwards, Ron Bard, Barbara Powell and James Van Praagh are more successful today than ever. Hollywood and the entertainment industry has long been fertile ground for the psychic realm, and today there are more celebrities than ever whose profiles are have been linked to the space: household names such as Brad Pitt, George Clooney, Angelina Jolie, the late Patrick Swayze, Sarah Jessica Parker, Tori Spelling, Cameron Diaz, Denise Richards, Heidi Montag, Chelsea Handler, and Brett Butler, to name just a few. Singer/actress Dionne Warwick became the iconic face of the PFNI in 1990s, creating a memorable presence via infomercials and television ads. The field lends itself well to the eclectic Hollywood crowd, and the company's early efforts toward reaching out to this influential audience - such as the readings done at the VIP lounge at the 2012 Emmys-bode well for cultivating a longer-term celebrity passion and following. Additional Points to Consider -- Advertising Revenues: A less sexy, but potentially fruitful avenue for net revenue growth for PFNI is advertising income. The company should be able to generate steady income streams with the sale of ad space on all of its media and social networking platforms. Cross-selling within the psychic/astrology industry, coupled with derivative interest market ads, could develop into a cash cow for the firm. -- Regulatory environment: The 900 number issues that challenged the company in the past are gone. They are replaced by 800 number calling, and the various internet, social media, and mobile platforms discussed in this piece. -- Bricks and mortar approach: There are thousands of "mom and pop" psychic shops throughout the U.S. The potential opportunity for PFNI here isn't in the roll-up of the individual physical locations, but rather the employment of these individuals for their time and expertise. Providing a fiber-optic pipeline into these locations, connecting them to the PFNI secured grid, would be an interesting business twist. It could be sold as an optimization of these individuals' time (i.e., better utilization of their downtime.) It would also tap into a wealth of experienced psychics and readers in the pursuit of expanding PFNI's competency drove. -- Lower cost structure: Technology and improved operations can be anticipated to help the company realize a lower cost structure. 1) lower fulfillment costs, 2) lower cost of sales, 3) off-book independent contractor employee payment structure, 4) and improved technological efficiencies-all combine to enhance and streamline the cost environment. -- Customer data: Customer stats from the past should provide a solid benchmark for early forecasting, establishing a sound floor from which to build. Average annual revenue per customer in the 1990s was $350-400, 80% of which was recorded in the first 6 months of the relationship. Retention rates were an astonishing 75%. It is not unreasonable to consider that branding, a focus on enhancing customer loyalty (i.e., a lengthening of that 6-month figure), and more personal interfacing options, will grow all customer data metrics this time around. What Stays the Same -- Management Team: The management team is returning, and with it, their core competencies in the media arena. Basically, PFNI retains every bit of the intellectual capital that developed the successful model in the first place, returning to the stage with new and improved marketing and implementation tools. The company will have its vast customer/member database at its disposal. Coupled with a new array of data mining tools and enhanced targeted marketing options, this should allow the company to be significantly more efficient in their marketing strategy, and to utilize social media technology to optimize demographics.
-- The phone: Enormous opportunities exist for the new launch of PFNI, but the one-on-one call service is still a core concept of the business model. Customers call from whatever environment they are comfortable, and can be connected to the specialist of their choosing, or area of specific expertise (tarot, astrology, relationship advice, money, career, dream, past life, etc.) This allows an individual to establish an ongoing, lasting relationship built on comfort and trust. Changes to the customer initiation and psychic compensation process to a "softer" scalable approach should be beneficial for the critical long-term customer recapture rate, and thus, the long-term health of the firm. Attractive initiation plans (free minutes packages, etc.) assist in getting potential interested parties in PFNI's door. Past data suggests that 75% of initial callers become return customers. The implementation of an attractive bonus structure for advisors, which rewards independent contractors for return customer percentage rates (rather than minutes per call), and customer-friendly policies of periodically informing clients of their minute totals (chat time) as well as money-back satisfaction guarantees, further the firm's move to better foster client trust. What could be more important for a steady cash flow than return customer loyalty? -- The Psychics: The firm takes pride in employing the best individuals in the business, and plans to re-initiate that philosophy going forward. The utilization of mobile app, voice-over-IP (VOIP), and various social media tools can allow the firm to employ the talents of psychics all over the world-to customers all over the world.
The industry is estimated to generate revenues upward of $2 billion in the U.S. alone. The composition, however, is extremely fragmented. The largest organized participant is Keen, owned by Yellow Page Holdings and AT&T (ironically enough, one of the phone companies that helped drive PFNI into bankruptcy).At the next level down, CA Psychics and Hollywood Psychics are successful enterprises that operate in the fertile ground of the West Coast. And then you have thousands of brick and mortar shops, online "reading" sites, and public fair venues garner business around the country.
These all lack the benefits of scale and organization, though, that PFNI has proven successful at implementing in the past, and is intent on replicating in the near future.
Moreover, even with PFNI absent from the industry for close to 12 years, how many of those competitor names can an average person on the street cite? Short answer: None. PFNI represents a sizable edge in today's brand-centric world.
Below are income statement projections for the company. The estimated growth pattern is sharp. However, as depicted in the second small exhibit, the history of the business model suggests such expectations have some precedence. These are ambitious estimates, and are certainly no guarantee of success. However, if proper forward funding is secured, and many if not all of the business avenues discuss in this report are successfully executed by management, these projections could easily be met-or possibly exceeded.
Although the business concept is a proven one, the re-engagement of PFNI is, in all respects, a development stage entity. Its success as a going concern will depend largely on its early stage execution. That, in turn, is almost completely dependent on the firm's cash reserves. The company recently received the third and final installment of a $780k financing package through Right Power.
With much work to do in the launching of various tech platforms, more funding will be needed in the intermediate term. The company currently has no lines of credit or other bank financing arrangements. Generally, they have been financing operations to date through the proceeds of the private placement of debt and equity instruments, and the financial backing of officers, friends and family members. The company's intention is to finance forward expenditures in a similar fashion. This will not only require new investment interest in the fledgling concern, but will be dilutive to existing shareholders. Many of these new issues may require senior rights, and privileges to the existing investors.
This additional capital is imperative to the development of the company. No matter how outstanding the potential for a business idea, it needs cash to fuel it. If necessary financing is not made available on acceptable terms, the firm may be unable to take advantage of prospective new business opportunities, and the wealth of potential revenue pipelines in its sights. In my estimation, a combination of equity, debt, and the initiation of bank credit should be aggressively pursued by management.
The company estimates expenses for the coming critical 12-month period to be approximately $1.2 million. It could be a delicate balance, in the coming months, between initial revenue streams and additional funding. I believe they should and can get there. The opportunities 12-18 months out are extraordinary, in my opinion. However, one cannot discount the going-concern risk.
The estimated cost of initial launch is shown in the chart below. Not insignificant, but a fraction of the potential revenues available to the firm's model.
The Coming Year
Developments are beginning to happen quickly for PFNI, and opportunities abound. The "soft" launch of the company's website, PFNI 2.0, has just taken place. It will serve as the "nerve center" of the company's operations. Targeted test market trials are scheduled to begin before the end of Q4 2012. The critical important mobile app platform launch is scheduled to occur within the coming 3 months. By all indications, the initial investment capital infusions are being allocated to good use.
A coordinated press release program, designed to draw attention to rapidly developing events on the company's calendar, is also being initiated. A targeted marketing campaign is taking form, and will pick up momentum in Q1 2013. The company recently operated spot locations at the 2012 Emmy Awards in Los Angeles, and presented at an investors conference in San Francisco. All of these are positive first steps in the focused approach of returning PFNI to the pop-cultural center stage.
In addition to the outstanding organic growth opportunities that exist for the company, substantial joint venture, and industry roll-up potential could provide momentum for growth, consolidate a fragmented industry, streamline costs, enhance intellectual capital deployment, and eliminate competition. Put it all together, and it could be a busy year indeed for the folks at PFNI.
At an estimated $2.5 billion globally, the corner of the entertainment industry in which PFN occupies has expanded dramatically during the decade since they took leave of the space. Popular culture has further embraced the astrological and psychic realm. Generally speaking, popularity of this industry grows in periods of economic strife. We are certainly embroiled in exactly one of those periods, with absolutely no end in sight.
Businesses usually fail due to one of the following factors: 1) Their products or services becoming old or obsolete; 2) the population sours to an idea and loses its appetite for said product/service; or 3) the product/service in question is replaced by something better, faster, stronger, more informative, or more entertaining. None of these was the case with the past demise of PFNI in the 1990s. As discussed earlier in this document, the company's fate was determined by an unprecedented shift in the regulatory environment. And more important, those changes are no longer a factor.
The company was an absolute cash machine during its prior run-with little more than two tin cans and a string compared to what is at its disposal technologically today. The marketing opportunities and distribution pipelines available to the firm at present are outstanding, and offer huge membership growth potential. Mastery of this new social, multimedia environment is the key to the company's fortunes.
For PFNI, this is a moment of significant opportunities to regain its dominant market position. As in any business venture, risks are present, and cannot be disregarded-additional funding/investment in operations are imperative to business plan execution. Time will tell, but a look at the numbers and the overall landscape indicates the Psychic Friends Network has all the makings for a uniquely inspiring entrepreneurial second coming.
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Regulation: ZIBO complies with current securities laws, regulations and ethical standards as related to ZIBO's compliance requirements. This report/release/advertisement has been prepared in accordance with the SEC's rules and amendments, Oct 23, 2000, regarding 17 CFR Parts, 240, 243 and 249, (Selective Disclosure and Insider Trading), Regulation FD (Fair Disclosure), 10b5-1, 10b5-2, NASD Rules 2250, 2420, 2710 and 2711 and the Can-Spam Act of 2003.
Disclaimer-Price Targets: Stock prices can be heavily influenced by investor awareness campaigns. In general, we observe the more money spent on such campaigns, the greater the probability for short term price increases post our initiate coverage commercial advertisements. We also observe that our target prices may not be met unless client companies have enough cash or are able to raise capital to meet our forecasts.
The Penny Stock Market is a highly risky market targeted at short term traders. Our reports often times recommend client companies as short term trades and long term investments if an investor believes a company will raise the required capital to meet our valuations and price targets. Our historical performance statistics indicate that short term price increases often times occur after release of our initiate coverage reports. Thereafter, we note that the majority our stock recommendations go down significantly due to profit taking and other market factors beyond our control.
The ZIBO Price Target, if any, includes four components. Most reports assume capital will be raised for the majority of our client companies. Most micro cap/small cap companies need capital to reach our theoretical 5 year projections. The academic world justifies an analyst's decision to forecast the three statements (Income Statement, Balance Sheet and Cash Flow Statements) for 5 years. We normally do so in three cases: Optimistic Case, Base Case and Pessimistic Case. However, in the practical/real world, buying a micro cap stock based on 5 year forecasting is EXTREMELY risky. If smaller companies are able to raise capital, our theoretical price targets in a perfect world might be justified, providing the Company executes on its business model.
At times our price targets may be significantly higher than the current price of a stock. This can happen in theory only if the company's assets, with assumed capital raised, could theoretically create large sales and cash flow volumes over time. In the practical world, these price targets may appear to be unrealistic. However, we believe the academics of our calculations support the theory of these assumed price targets. While we do not give investment advice, the investor should consider the possibilities of a given company being able to raise capital to execute its business model over 5-10 years. Few micro/small cap companies are able to raise enough capital and execute their master budget over an extended period of time and often go bankrupt. Our price targets are academic theory only and should not be relied upon. Investors should do their own research and consult with their financial consultants.
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Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Nov. 30, 2015 03:45 PM EST
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Nov. 30, 2015 03:30 PM EST
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 30, 2015 03:15 PM EST Reads: 243
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 30, 2015 03:00 PM EST Reads: 493
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 30, 2015 02:00 PM EST Reads: 367
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 30, 2015 01:45 PM EST Reads: 432
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 30, 2015 01:45 PM EST Reads: 435
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 30, 2015 01:00 PM EST Reads: 538
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 30, 2015 12:45 PM EST Reads: 342
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 30, 2015 10:45 AM EST Reads: 462
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 30, 2015 10:30 AM EST Reads: 355
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 30, 2015 10:00 AM EST Reads: 294
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 30, 2015 09:00 AM EST Reads: 506
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 30, 2015 08:00 AM EST Reads: 566
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 384
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 30, 2015 07:00 AM EST Reads: 470
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 30, 2015 06:00 AM EST Reads: 389
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 30, 2015 05:30 AM EST Reads: 496
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 30, 2015 04:00 AM EST Reads: 609
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 30, 2015 04:00 AM EST Reads: 350