SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, today announced a new partnership with Catalyst Public Relations, the only agency to win both a PRWeek and SABRE award for Agency of the Year in 2012. Together, SMS Audio and Catalyst will build on the brand’s momentum and establish a global communication platform for SMS Audio and its products.

A first-class audio headphone and accessories brand, SMS Audio is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio product line includes the new STREET by 50™ wired on-ear headphones, STREET by 50™ over-ear wired headphones, STREET by 50™ in-ear wired headphones, STREET by 50™ wired DJ Pro Performance headphones and SYNC by 50™ over-ear wireless headphones – which integrate Kleer wireless technology to allow up to four listeners to simultaneously rock from a single source.

Catalyst is a public relations agency focused on consumers who are passionate about entertainment, sports and active lifestyles. Catalyst works with leading brands to create communications strategies that engage consumers and influence behavior. In the new role with SMS Audio, Catalyst will leverage current products, new products and 50 Cent’s status as a worldwide marketing and entertainment icon to elevate SMS Audio’s global profile across traditional and digital media channels.

“We’re pleased to have Catalyst join the SMS Audio team,” said Brian Nohe, President of SMS Audio. “This partnership will enhance our ongoing effort to globally build SMS Audio into a world-class, performance driven brand within the consumer electronics industry.”

“SMS Audio represents a great partnership opportunity for Catalyst,” said Bill Holtz, Managing Partner at Catalyst. “50 Cent is a transcendent figure that has established himself as a world-renowned artist, entrepreneur and philanthropist. We’re excited to help SMS in the coming year achieve their global business objectives and support the company’s ongoing commitment to social responsibility.”

Through its partnership with Feeding America®, each online U.S. sale of SMS Audio headphones through www.SMSAudio.com will provide 250 meals to American families in need.

About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit www.SMSAudio.com.

About Catalyst

Catalyst, founded in October of 2005, is at the forefront of strategic public relations through its extensive knowledge of digital and traditional media. The agency partners with leading brands, including SUBWAY Restaurants, Under Armour, DICK’S Sporting Goods and XBOX to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst is headquartered in New York with offices in Charlotte and Los Angeles. To learn more about Catalyst, visit www.catalystpublicrelations.com.