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Opower Selects Infobright to Power Ad Hoc Analysis of Its Energy Information Products for Utilities

Provider of Energy Usage and Efficiency Reports for Power Customers Deploys Infobright to Gain Insight and Improve Its Business

TORONTO -- (Marketwire) -- 12/04/12 -- Infobright today announced that Opower, a leader of customer engagement solutions for the utility industry, has deployed Infobright Enterprise Edition (IEE) to support the analysis of large volumes of data the company captures. Opower uses the IEE tool to help understand how specific solutions are being used by utilities so that it can enhance its offerings and deliver the greatest possible value to customers.

Opower enables utilities to provide targeted energy efficiency advice to its customers, as well as tools to increase customer engagement and satisfaction. Best known for pioneering the Home Energy Report, which helps energy consumers understand how their energy usage stacks up against their neighbors, Opower also offers powerful online tools and mobile applications that utilities can deploy to communicate and engage with customers, drive participation in efficiency-related programs, transition to dynamic pricing and more.

"Our goal is to help utility companies make energy use more personally relevant, so that they can work together with consumers to advance efficiency goals," said Alex Laskey, president and founder of Opower. "Infobright is empowering us to better understand the impact our products are making for the utility companies that we work with, and we look forward to using the insight gained to further enhance and customize our offerings."

Infobright enables Opower to quickly analyze behavioral, demographic and log data that shows which of its products are being leveraged most successfully by utilities, how utility customers interact with the information that Opower provides, and how activities like marketing programs or sales strategies are driving usage. While Opower uses MySQL to conduct the data transactions required to deliver energy reports to customers, this row-oriented database is not well-suited for the fast, ad hoc analysis of large volumes of data. Because Opower's business -- and the data generated about its business -- has grown, the company selected IEE due to its compatibility with MySQL and, most importantly, because of the solution's ability to compress and quickly turn around complex analysis of large amounts of data, at an affordable cost.

Today, IEE is enabling Opower to meet the intelligence needs of nearly 100 end users across operations, product, regulatory, sales and marketing, and other key areas of the business. With IEE, Opower can analyze increasing volumes of data with fast query response, without costly hardware or manual set-up in the form of data indexing or partitioning. In just three months, the company has already run approximately 20,000 reports that are helping it make better business decisions.

"As businesses like Opower generate more and more data, they need analytic solutions that can help them extract valuable business intelligence without breaking the bank on expensive hardware or database administration expenses," said Don DeLoach, CEO of Infobright. "As a provider of cutting-edge analysis in its own right, Opower understands the challenges involved in harnessing data sets that are growing larger by the day. We are pleased that Infobright is able to provide a solution that's helping Opower take control of all the information available to make the company's already innovative products for utilities even better."

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

About Opower
Working with 75 utility partners and serving more than 15 million consumers across six countries, Opower is the world's leading provider of customer engagement solutions for the utility industry. By providing the tools, information and incentives consumers need to make smarter decisions about their energy use, Opower's engagement platform and solution suite enables utilities to involve their customers in programs that support energy efficiency goals, smart grid and new rate structures, brand loyalty and lowering the cost of service. Proven to drive behavioral change at scale, Opower has helped its utility partners achieve more than 1.5 TWHs of their energy efficiency goals, and drive significant increases in customer program participation and overall customer satisfaction. Founded in 2007 and privately held, Opower is headquartered in Arlington, Virginia, with offices in San Francisco and London. For more information, please visit and follow us on Twitter at @Opower

All names referred to are trademarks or registered trademarks of their respective owners.

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