Research and Markets (http://www.researchandmarkets.com/research/x69jtr/mobileyouth) has announced the addition of MobileYouth's new report "mobileYouth briefing - How are ethnic youth shaping the future of mobile behavior?" to their offering.

Ethnic youth are the fastest growing demographic segment in the US, UK and other Western European markets. They are also not only more likely to own a smartphone but also active users of advances smartphone features like video calling, mobile shopping and mobile payments. Mobile brands need to pay attention to this key youth demographic who are rapidly adopting new technology and shaping the future of mobile behavior.

This Briefing Answers the Following Questions Relevant to Mobile and Ethnic Youth:

1. How big is the ethnic youth market?

2. Why are ethnic youth more active users of mobile technology than other demographics?

3. How should mobile brands market to ethnic youth?

4. What are smartphone brand preferences among ethnic youth in the US and UK?

5. How can brands co-create with ethnic early adopters through hackathons?

Key Topics Covered:

1. Cover

2. Licensing and Copyrights

3. In this briefing

4. Executive Summary

5. Executive Summary (Contd.)

6. Executive Summary (Contd.)

7. Section 1: How big is the ethnic youth market?

8. Ethnic youth population in the U.S will more than double by 2050

9. Ethnic population in advanced markets skews younger

10. In-bound immigration will boost ethnic youth population in global markets

11. Section 2. Why are ethnic youth more active users of mobile technology than other demographics?

12. Ethnic youth are more likely to own smartphones

13. Ethnic youth are active users of smartphone features compared to non-ethnic youth

14. Muve Music by Cricket Case Study: Removes payment barrier for ethnic teenagers to access music

15. Ethnic youth are active mobile app users across all app categories

16. Section 3. How should mobile brands market to ethnic youth?

17. Ethnic youth prefer language specific mobile content for entertainment and educational products

18. Ethnic youth prefer their native languages for daily use but are indifferent to language used in marketing

19. Ethnic and non-ethnic youth are most influenced by offline word of mouth recommendations

20. Ethnic and non-ethnic youth have similar personal values and aspirations

21. Section 4. What are smartphone brand preferences among ethnic youth in the US and UK?

22. Ethnic youth show show marked affinity towards specific mobile OS

23. Ethnic youth display strong preference towards specific mobile handset brands

24. Section 5. How can brands co-create with ethnic early adopters through hackathons?

25. Ethnic youth are active mobile video consumers

26. Ethnic youth are early adopters of mobile payment services

27. Ethnic youth are more likely to use mobile phones while shopping

28. Hackathons for Ethnic Youth Case Study: Provide access to technology and skill development

29. AT&T Hackathon Case Study: Provide platforms to connect youth around their passions & interests

30. Need more insights and data?

For more information visit http://www.researchandmarkets.com/research/x69jtr/mobileyouth

Source: MobileYouth