Welcome!

Mobile IoT Authors: Sanjay Uppal, Peter Silva, Scott Allen, Jason Bloomberg, Pat Romanski

News Feed Item

140 Proof Launches Social Ad Platform for Premium Media Brands

140 Proof Platform now enables media companies to advertise directly to their millions of fans and followers across all digital devices; announces partnership with Atlantic Media Company

SAN FRANCISCO, Nov. 30, 2012 /PRNewswire/ -- Social advertising company 140 Proof today rolled out the next phase of its open platform initiative with the launch of 140 Proof Platform for premium media brands, working with well-known original content creators and distributors in digital, print, and TV, including the Atlantic Media Company. The offering enables content publishers to monetize their social audience for the first time across the digital social layer, spanning any screen or device.

(Logo:  http://photos.prnewswire.com/prnh/20121130/SF20884LOGO)  

Premium media brands have used social networks to expand their digital presence beyond their owned and operated properties, and they are now pushing out daily content in the form of social posts and other content to a large, high-value audience of millions of fans and followers. For example, ESPN properties have over 30 million combined followers on Twitter – rivaling the monthly audience of visitors to ESPN.com. But while social advertising platforms like 140 Proof, Facebook, and Twitter are monetizing branded media content and social audiences at the point of consumption, media companies have not been able to do the same.

With 140 Proof Platform, premium media brands can now monetize their content and audience in social feeds, sites and apps for the first time, in addition to their traditional "owned and operated" properties and advertising inventory. Using 140 Proof Platform, digital publishers will also be able to enrich targeting and ad offerings on their own sites and apps with rich social data and native social ad units.

140 Proof Platform enables digital publishers to monetize their social content and audiences in the following ways:

  1. Social Audience Extensions: Media brands can offer social ad and audience extensions off-site to their existing advertisers – targeted and delivered via 140 Proof Platform.
  2. Native Social Ad Units: Media brands can integrate 140 Proof native social ads on their own properties, anywhere there is a curated stream of tweets, updates, pins, or other social posts. IAB standard and Rich Media units are also supported. All 140 Proof-served advertising is highly targeted based on the company's Interest Graph Targeting™ technology.
  3. Interest Graph Targeting: Publishers can also use 140 Proof's Interest Graph Targeting to enhance their own social advertising offerings and site-served display campaigns.

Atlantic Media Company is using 140 Proof Platform to create new ad inventory and products, expanding its offerings for advertisers and enhancing the ability to reach readers. Working with 140 Proof, Atlantic Media Company, including The Atlantic, Quartz, National Journal, Government Executive and Think Custom Media, will now be able to target and deliver ads to the millions of followers and fans of its brands, titles, and journalists across the social sites and apps where their content is discovered and shared. Atlantic Media Company will also have the ability to use 140 Proof Platform to reach social audiences with similar interests to their own followers – for example The Atlantic could customize their social audience to include followers of @Gates Foundation, the keyword "sustainability", and #Earth Day to support a given advertiser or campaign.

"Readers of The Atlantic and its sister publications are highly engaged on social platforms like Facebook and Twitter, extending the reach and longevity of our articles in a wholly organic way. I'm excited to work with 140 Proof to further engage our audience on behalf of our advertising partners, reaching them in new places where they may discover and share our compelling custom blog posts, videos, infographics, and more," said Jay Lauf, Publisher of The Atlantic and Senior Vice President/Group  Publisher of Atlantic Media Company.

"At 140 Proof we've been monetizing high-value social audiences built by premium media brands for years, as have other social advertising platforms like Facebook and Twitter. That said, we've reached a tipping point in scale and adoption that makes this the right move on behalf of publishers, particularly as ad budgets continue to shift to social. Digital publishers need an option to monetize their social audience themselves. Social advertising demand is growing faster than the current offerings can meet – so we're excited about the timing and opportunity in releasing this capability from 140 Proof Platform," said Andy Scott, co-founder and CRO at 140 Proof.

140 Proof launched its open platform initiative in May, which for the first time allowed select agencies, brands and media partners to use the company's Interest Graph Targeting and network of social sites and apps to deliver rich, targeted ads with social actions. Initial launch partners included mobile technology leaders such as JumpTap, Celtra and OneLouder. 140 Proof is now extending the reach of its open platform initiative to premium media brands.

140 Proof Platform is powered by proprietary interest graph technology. Growing at a rate of over two billion data points per day, the interest graph is composed of publicly available online social data such as Likes, Follows and the connections between people brands, products, and influencers. 140 Proof measures the social spectrum of interests, capturing signals from Facebook, Twitter, Google+, Foursquare, Pinterest, Instagram and other social sites to enable any media property to deliver relevant, high performing social ads.

About 140 Proof
140 Proof is the leading Social Advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers highly targeted, native, sharable ads across the millions of web, smartphone, and tablet sites and apps connected to Twitter, Facebook and other social networks. 140 Proof's Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is Native – optimized for Social and additive to the user experience, including both stream, standard and rich media units. Social is everywhere – 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit. More at http://www.140proof.com

SOURCE 140 Proof

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...