Welcome!

Mobile IoT Authors: Peter Silva, William Schmarzo, Liz McMillan, AppDynamics Blog, Scott Allen

News Feed Item

Kirusa Ties Airtel, Tigo & Vodafone Subscribers Into a Seamless Voice SMS Experience

Launch of Exchange Service Between Carriers in Ghana, a First in Africa, Sees Usage Go Up

NEW PROVIDENCE, NJ and ACCRA, GHANA -- (Marketwire) -- 11/28/12 -- After successful launch of the Exchange service that enabled users across different carriers to exchange Voice SMS messages with ease, Kirusa announced that the service has substantially added to the experience of millions of telecom consumers in Ghana, leading to a threefold increase in the retrieval rate of off-net Voice SMS messages. The total number of Voice SMS messages has continued to increase every month since launch of the Exchange Service, further illustrating the value of providing a seamless service to users.

Introduction of the Exchange service provides seamless interoperability of Voice SMS across Airtel, Tigo, and Vodafone users in Ghana without a fragmented user experience between on-net and off-net messages.

Kirusa is the world's leading developer of Mobile Social Media and Value-Added Services. Kirusa's platforms are deployed with over 30 mobile carriers across four continents, and process more than 1 billion calls every month.

Based on the technical specification developed by the GSM Association, the worldwide trade association for the mobile phone industry, Kirusa's Exchange service enabled the three mobile operators to adopt an interoperable service for Voice SMS, just as they have an interoperable SMS service.

Kirusa's Exchange is a hosted cloud service. "The mobile subscribers of Airtel, Tigo & Vodafone are observing a rich and integrated Voice SMS experience regardless of the carrier of the sender or recipient of a Voice SMS. Kirusa's Exchange service facilitates the first retrieval of all Voice SMSes for free, even if the sender belongs to any of the other two carriers, by dialing a single short code, *0*," informed Inderpal Singh Mumick, CEO, Kirusa. All other features of Voice SMS are available for users, regardless of the source or destination of the message.

In absence of the Exchange Service, off-net recipients were charged for the first retrieval of Voice SMS -- they had to dial a 10 digit off-net number for retrievals, had to manage multiple mailboxes, and did not get an option to forward Voice SMS messages. This fragmented experience of Voice SMS lead to confusions among users, and lowered adoption and retrieval rates.

Mrinal Roy, Chief Operating Officer of Airtel Ghana, said, "Today customers are increasingly looking at carriers for adding to their convenience. This service comes as a high value-add and we are happy customers have responded well. The increased retrieval rates give us a reason to believe that our subscribers are satisfied with the service."

Tigo Ghana customers too have appreciated this new service. "What makes the exchange service special is that it enables easy retrievals of Voice SMS messages by users, which encourages them to use Voice SMS more often," said Adil El Youssefi, General Manager of Tigo Ghana.

Tara Squire, Head of Consumer Marketing at Vodafone Ghana agrees. Mr Squire said, "Vodafone's value of customer obsession begins with creating the best mobile experience for our customers. The Exchange Service speaks to the needs of our customers by being convenient and easy to use; the service is innovative and gives a great customer experience on our network."

About Kirusa
Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa's solutions include the hugely successful Kirusa Voice SMS service, the world's most advanced Voice SMS solution, used by over 30 carriers in four continents. Kirusa has integrated its Voice SMS platforms deployed at carriers around the world into an Exchange Service to provide interoperability, and with its Vobolo platform in the cloud to provide social media services. Kirusa is pioneering a suite of social media applications that facilitate mobile subscribers to interact with each other, get infotainment, follow their favorite celebrities, and participate in TV polls and brand campaigns using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications. Used by over seventy million mobile subscribers every month, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform, and process over one billion calls a month. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. 'Kirusa Voice SMS,' is a trademark of Kirusa, Inc. For more information visit: www.kirusa.com.

About Airtel Ghana
Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has African operations in: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit www.airtel.com

About Tigo Ghana
Tigo Ghana is a fully owned subsidiary of Millicom International Cellular S.A, a global telecommunications group with mobile telephony operations in 13 countries in Latin America and Africa. Millicom also operates various combinations of fixed telephony, cable and broadband businesses in six countries in Latin America and online and e-commerce services in a number of countries in Latin America and Africa. Millicom telecommunication services are offered under the Tigo brand. The Group's mobile operations have a combined population under license of approximately 273 million people. Millicom's shares are listed on NASDAQ OMX, Stockholm under the symbol MIC. For more information, visit www.millicom.com

About Vodafone Ghana
Vodafone in Ghana is an operating company of Vodafone Group Plc., world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone is the only total communications solutions provider -- mobile, fixed lines, internet, voice and data -- and is currently unmatched in providing fixed line and internet services -- the leader and the first choice for Ghanaians. Vodafone is the third ranked operator in mobile with a huge potential to take over the market. Vodafone's goal is to be the communications leader in an increasingly connected world. It aims to provide the kind of innovative and responsive service for which the Vodafone Group is recognized worldwide. For more information visit: www.vodafone.com.gh

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.