TORONTO, Nov. 26, 2012 /PRNewswire/ -- Aditya Birla Minacs, a global business solutions company (subsidiary of Aditya Birla Nuvo), today announced that it has set up a new center in Mexico City, Mexico in partnership with Qualfon, a leading global BPO provider with proven LATAM contact center experience. This center will provide customer support services to Minacs' clients in North America.

The 600-seat center will offer a wide range of facilities to employees in a world-class working environment. Qualfon will partner with Minacs to provide customer service support in English and Spanish to its clients. Senior Minacs executives will provide leadership onsite to ensure the delivery of a world-class service experience to customers.

Commenting on the new partnership with Qualfon and the focus of the Mexico City delivery center, Anil Bhalla, COO, North America and Europe at Aditya Birla Minacs said, "With this new center, we are strengthening our LATAM presence and solution offering to add to Minacs' presence in Jamaica and the Dominican Republic. This enables our clients to be even closer to their customers. Combined with Minacs' Value Partnering strategy, our Mexico location will ensure that we better support the achievement of business outcomes that our clients are seeking. Qualfon is a highly respected outsourcing services provider in the LATAM market, and we are delighted to partner with them. I am confident that the synergies between our two companies will deliver immense value to our clients."

"We are pleased to be working with such a respected company like Aditya Birla Minacs and to support its high quality customer lifecycle solutions," said Mike Marrow, the Chief Executive Officer (CEO) of Qualfon. "Minacs' customized client solutions based on its deep domain expertise in its focus industries, combined with Qualfon's  LATAM experience and our highly-engaged and highly-tenured workforce will indeed provide superior solutions for clients and their customers."

Qualfon is a global business process outsourcing (BPO) company currently operating with more than 10,000 employees across Mexico, Costa Rica, Guyana, and the Philippines. This partnership helps Aditya Birla Minacs expand its operational base in Central America in the vanguard of capitalizing on other market opportunities in the region, access Qualfon service delivery and expertise in the region, and offer the unique benefits of Mexico-based support to its clients.

About Aditya Birla Minacs

Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless Customer Lifecycle, Marketing, Finance and Accounting, Procurement and IT solutions and services. 20,300 Minacs experts across 3 continents and 36 centers spanning Canada, Germany, Hungary, India, Jamaica, the Dominican Republic, the Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service. Visit www.minacs.adityabirla.com for more information.

About Qualfon

Qualfon has a strong track record of customer care growth and operational leadership. We have been servicing our BPO clients since our founding in 1996, and today, we have more than 10,000 call center agents servicing our International base of clients. Qualfon operates in the Philippines, Guyana, Mexico and Costa Rica and will soon launch operations in the USA. Qualfon has a values centered culture focused on our people and in return our people provide us with outstanding tenure. This tenure helps us achieve great performance and our low turnover helps keep our prices very competitive.www.qualfon.com

Safe Harbor

Certain statements here concerning our future prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

For further information, please contact:
Joanne Morrison
Aditya Birla Minacs
Email: media@minacs.adityabirla.com
Tel: +1 647 213 3428

SOURCE Aditya Birla Minacs