Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is proud to announce the launch of the mobile-optimized version of Joann.com, m.joann.com. Now, any visitors to Joann.com via smart phones will be automatically redirected to the mobile-friendly site.

“We are extremely excited to have a mobile-optimized Joann.com up and running before the Holiday season to complement our existing smartphone and iPad apps, allowing our customers to interact with Jo-Ann however is most convenient for them,” said Riddi Kline, chief marketing officer and senior vice president at Jo-Ann. “Our customers have embraced mobile technology whole-heartedly, and we strive to provide fresh, innovative ways for them to engage with Jo-Ann while continually developing our existing channels to meet our customers’ evolving preferences.”

In late 2010, Jo-Ann launched an iPhone app, and, in 2011, the Android version of the smartphone app was released. The Jo-Ann smartphone app provides customers exclusive coupons, a Find a Store feature, and the ability to browse products.

The Jo-Ann app for iPad was launched in July 2012 with a focus on an Idea Center – a highly interactive collection of inspiration, projects and how-to’s. In addition to the Idea Center, the Jo-Ann app for iPad allows customers to browse weekly ads and catalogs, create a shopping list, and find the Jo-Ann store nearest them.

On top of the many mobile-friendly options for interacting with Jo-Ann, customers can find all of the products and inspiration they need for any project at Joann.com.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 790 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit Joann.com. To make creative connections, visit Joann.com/community.