|By Business Wire
|November 19, 2012 06:09 AM EST
ARM and UBM Tech announced today the launch of a new digital
Combining leading journalism with the latest multimedia
technology, Signum goes far beyond traditional print. Multimedia, social
media and mobile user interfaces are integrated on top of a magazine
format that enables a deeper understanding of ARM design strategies,
tools and products.
Free subscription is available at www.signummagazine.com
The goal of Signum is to educate and stimulate a broad audience
from system and software engineers to tech savvy consumers. It
will focus on the trends, strategies and products that are shaping the
future of low-power, intelligent devices and how they will
enhance consumer lifestyles.
The engineering community will benefit from the latest design
strategies and techniques, while consumers will have access to content
that aims to pique their interest and spur further exploration. All
articles and many advertisements will have interactive functionality
that launches supporting articles, podcasts, video, animated
illustrations or presentations, enabling the reader to gain a deeper
understanding of the topic.
The launch edition of Signum, available today, features the
• Baby Genius: Discover how mobile technology is providing
a new generation of toddlers with digital skills for their future.
• Talking Books for Africa: Interview with Cliff Schmidt,
Executive Director of Literacy Bridge, to find out how the talking book
is helping fight poverty in Africa.
• When Blobs Attack: Binary Blobs and the bottlenecks
they are causing in innovation: Why openness needs to be encouraged –
while allowing vendor differentiation.
• Under the Hood: We lift the hood on the Google Nexus 7,
which has joined the battle to get to the top of your holiday wish list.
• ARM’s New Brain: A closer look at the new Cortex-A50
Series processors. Find out how the scalability of this processor series
will enable ARM partners to address diverse markets, from tablets and
smartphones to high-performance servers and networking.
Ian Drew, executive vice president, marketing, ARM said: “The
launch of Signum will build on the growing demand for interactive
content about ARM. It will deliver fascinating stories from inside the
ARM ecosystem and it will provide a forum for understanding the very
latest products based on ARM technology.”
Signum is produced in partnership by ARM and UBM Tech and will be
distributed quarterly on two platforms, enabling full functionality on
smartphones and tablet devices as well as an iPad-optimized version.
Both versions can be accessed at www.signummagazine.com.
“We have a strong relationship with ARM, and for the past three
years we've produced the annual ARM TechCon event. We are very pleased
to extend our relationship with the creation of Signum,” said
Kathy Astromoff, CEO, Electronics, UBM Tech. “Signum establishes a new
standard in digital publications offering a level of interactivity and
providing full immersion for the reader.”
Those interested in contributing to future editions of Signum
should contact Jan Howells, managing editor, ARM at [email protected].
ARM partners interested in sponsorship opportunities, contact Todd
A. Bria, Regional Sales Manager, UBM Tech, 831.477.2075 or [email protected].
Europe-based sponsors can contact: Victoria Hufmann at [email protected]
or Norbert Hufman at [email protected].
ARM designs the technology that is at the heart of advanced
digital products, from wireless, networking and consumer entertainment
solutions to imaging, automotive, security and storage devices. ARM’s
comprehensive product offering includes RISC microprocessors, graphics
processors, video engines, enabling software, cell libraries, embedded
memories, high-speed connectivity products, peripherals and development
tools. Combined with comprehensive design services, training, support
and maintenance, and the company’s broad partner community, they provide
a total system solution that offers a fast, reliable path to market for
leading electronics companies. Find out more about ARM from our website: http://www.arm.com
About UBM Tech
Tech is a global media business that provides
information, events, training, data services, and marketing solutions
for the technology industry. Its media brands and
information services inform and inspire decision makers across the
entire technology market— engineers and design professionals, software
and game developers, solutions providers and integrators, networking and
communications executives, and business technology professionals. UBM
Tech’s industry-leading media brands include EE
Developer Conference, CRN,
The company’s information products include research, education,
training, and data services that accelerate decision making for
technology buyers. UBM Tech also offers a full range of
marketing services based on its content and technology market expertise,
including custom events, content marketing solutions, community
development and demand generation programs. UBM Tech is a part of UBM
(UBM.L), a global provider of media and information services with a
market capitalization of more than $2.5 billion.
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