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Mobile IoT Authors: Elizabeth White, Anders Påls, Scott Allen, Jason Bloomberg, Pat Romanski

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Vodafone Ireland Secures Winning Spectrum Combination

15th November 2012: The spectrum frequencies awarded to Vodafone Ireland represents the best possible outcome for the company's customers now and into the future. The spectrum allocation will further strengthen Vodafone's position as Ireland's leading mobile network, enabling the continued delivery of innovative market-leading products and services to Irish customers. To date, Vodafone has invested €900m in the network and will further invest more than half a billion over the next five years to ensure the best-in-class mobile experience in Ireland in line with current levels of expenditure.

Vodafone Ireland has secured the largest allocation of spectrum in the market, ensuring the fastest possible 4G rollout to deliver wider coverage and enhanced speeds to customers. 4G data services will enable customers to upload content faster than with existing fixed broadband and experience download speeds over 4 times better than 3G.

The acquisition by Vodafone of new and additional spectrum allows the company to increase its capacity to provide data in urban areas and enable Vodafone to deliver the widest mobile broadband coverage in rural areas from 2013.

Vodafone Ireland CEO, Jeroen Hoencamp said, "This is great news for our customers and demonstrates that, despite challenging economic conditions, we will not compromise on the superior quality of our network. We now have the best possible combination of available spectrum and work has already commenced on upgrading our network nationwide. Our customers have access currently to the fastest data network and from next year, they will experience the next generation of mobile technology, 4G."

Vodafone Ireland's Strategy Director, Paul Ryan commented, "In addition to having the fastest network for mobile data*, we now have the largest allocation of spectrum of any mobile operator in Ireland. This will ensure that the company continues to lead the way on mobile data services. Vodafone is committed to future investment in order to introduce innovative mobile communications services that play a central role in the daily lives of Irish businesses and the broader community of consumers and public service providers throughout the country."

For further information visit http://www.vodafone.ie/phones-plans/smartphones/4g/

Ends

*Independently certified by Metrico, 2012

Note to editor:
The Multi-band spectrum auction has allocated Vodafone 10MHz of the new 800MHz spectrum, increased its allocation of 900MHz spectrum to 10MHz and also increased its 1800 MHz spectrum allocation to 25MHz.

About Vodafone
Vodafone is Ireland's leading total communications provider with 2.44 million customers across mobile, fixed line and DSL. At 30th September 2012 Vodafone Ireland's mobile telecoms base was 2.2 million.

For further information:
Cara Twohig, Vodafone Ireland - [email protected] or 087 688 7316
Eilish Joyce, FTI Consulting - [email protected] or 087 791 4641

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