Welcome!

Mobile IoT Authors: Liz McMillan, Christopher Keene, Elizabeth White, Peter Silva, Sematext Blog

News Feed Item

New Cisco Solution Helps Service Providers and Enterprises Deliver Exciting, Profitable Mobile Experiences With Advanced Location-Based Wi-Fi Technology

AT&T Brings New Life to Exhibits at Fernbank Museum of Natural History; Copenhagen Airport Improves Business Operations

SAN JOSE, CA -- (Marketwire) -- 11/15/12 -- As more Wi-Fi networks are deployed in airports, retail stores, hotels, hospitals, universities and other public venues, to meet the needs of the growing number of connected consumers, Cisco (NASDAQ: CSCO) today introduced its advanced Wi-Fi location data analytics platform to help businesses enhance customer experiences and create new monetization opportunities.

Cisco is providing the Fernbank Museum of Natural History with a Next-Generation Internet solution delivering rich, new personalized applications and experiences to visitors on their mobile devices. The new location based products will work in tandem on the AT&T Wi-Fi network to provide a new enriching museum network. Additionally, Copenhagen Airport has also deployed Cisco's new context aware location data analytics to help improve operational efficiency, make smarter business decisions and provide a better travel experience for its passengers.

These organizations are early adopters of Cisco's contextual data analytics technology, which is embedded in their Wi-Fi networks to create new business opportunities, enhance customers' experiences, and streamline business operations. Building on Cisco's recent acquisition of ThinkSmart Technologies and the new location services and analytic features included in the Cisco® Mobility Services Engine (MSE), part of the company's Unified Access solution, Cisco is committed to providing an intelligent network for retail, travel, hospitality, healthcare, education and other industries.

Mobile business opportunities are on the rise, as evidenced by the Cisco Visual Networking Index (VNI) Forecast, which predicts that by 2016 there will be nearly 18.9 billion mobile connections. Wi-Fi-enabled devices are expected to grow at 300 percent through 2015 to 2 billion globally, according to ABI Research. Wi-Fi traffic is also expected to grow at a 34 percent rate through 2016, when it accounts for half of total Internet Protocol (IP) traffic, ABI Research predicts. This growth, combined with the majority of indoor data usage, is leading to a new set of user expectations for better experiences over a Wi-Fi network.

Innovative Mobile Customer Experiences Enabled by Cisco and its Wi-Fi Ecosystem Partners

Fernbank Museum of Natural History
Fernbank Museum of Natural History in Atlanta, Ga., is a pioneer in using technology to advance educational opportunities, focusing on creating innovative, enlightening experiences that showcase the wonders of the natural world. As part of the 20th anniversary of the founding of the museum, AT&T, in collaboration with Cisco, has created a first-of-its-kind platform using new contextually rich-indoor hyper-location technology to work in tandem with the newly installed AT&T Wi-Fi network.

The new, free opt-in Fernbank Museum application, powered by Meridian, available on November 16, will guide visitors to explore the Museum with the expertise of a paleontologist. The Fernbank journal experience includes a combination of audio, video, touch-screen inter-actives, animation, question-and-answer challenges and sketchbook activities that are activated according to the user's location within the Museum.

As visitors complete the journal sequences, they gain access to enhanced content, added activities, hidden features, new challenges, rewards and more. Additionally, the application offers a hands-on visitor map with directional navigation within the museum and details on current programming, including exhibitions and IMAX® films.

The new application will transform the way visitors experience Fernbank -- offering customized capabilities based on individual preferences that customers can control and modify on repeat visits. It will also allow Fernbank to publish local in-venue services and conduct marketing promotions accessible through users' mobile devices. The analytics platform provides real-time and historical data on visitor path and flow analysis to assist Fernbank in making staffing adjustments and optimizing venue operations.

Copenhagen Airport
Copenhagen Airport is the main international airport in the Nordics serving Copenhagen, Denmark and the North European region. The airport is using Cisco's Advanced Location Analytics, in partnership with global air transport IT provider SITA, to track the passenger flow of those coming and going throughout the international terminal. As a result, Copenhagen Airport can determine the appropriate level of security personnel and staff that is needed to support their passengers in a timely manner.

The analytics captured over the Wi-Fi network also allows Copenhagen Airport to monitor passenger movements from incoming flights, so they can staff accordingly in the clearance and customs department.

Examining passenger movements in the airport with location analytics was the primary driver for Copenhagen Airport's decision to work with Cisco and SITA to create a better customer experience for travelers and improve the passenger flow.

Qualcomm
Cisco is collaborating with Qualcomm Technologies' networking and connectivity subsidiary, Qualcomm Atheros, to deliver precise indoor location capabilities on mobile devices, while helping ensure interoperability with Cisco Wi-Fi infrastructure. This collaboration provides a better indoor location capability in venues with Cisco Wi-Fi infrastructure, as well as enhances service discovery, provides greater context, and delivers a better mobile user experience.

Intelligent Wi-Fi Network Provides a "Smarter Blue Dot"
Cisco's new context-aware Wi-Fi technology enables Wi-Fi networks to deliver a "smarter blue dot," a new breed of mobile mapping services that enable informative location-based mobile applications, allowing mobile users to be better informed of their surroundings while indoors or at specific venues. Cisco's intelligent Wi-Fi networking technology delivers richer information and experiences via network-connected devices over traditional blue dot mobile mapping services and applications available on standard global-positioning satellite (GPS)-enabled devices.

New network capabilities for the Cisco Mobility Services Engine include:

  • Network Services Discovery - businesses can use Wi-Fi networks to detect, connect and engage mobile users connected to their Wi-Fi network.
  • Location Analytics that provide real-time location analytics and historical trends as mobile users travel around a business's facility.
  • Mobile Concierge feature allows organizations to engage with mobile users through a native application on a smart mobile device. Cisco offers a software developer kit (SDK) for Mobile Concierge to ease development of applications and services that use the Cisco MSE. Mobile Concierge also provides businesses with an intelligence platform for building marketing promotions targeted directly at its customers.

Supporting Quotes

  • Sujai Hajela, vice president and general manager, Wireless Networking Group, Cisco
    "The influx in mobile devices provides enterprises with unique ways to transform the end-user experience. The Fernbank Museum of Natural History, AT&T and Copenhagen Airport are leading the trend of using Wi-Fi to introduce exciting mobile experiences for customers that adapts to their interests and behaviors, and increases revenue. With rich radio frequency innovation in wireless networking infrastructure, our recent investment in ThinkSmart Technologies for location data analytics, and new indoor hyper-location capabilities we are unlocking an unsurpassed end-user experience and powerful business benefits. These mobile networking advancements mark the end of the days of inaccurate, two-dimensional maps and 'good-enough' services offered to people at indoor-locations and venues."

  • Joey Schultz, vice president of consumer marketing, AT&T
    "AT&T's vision is to expand the value of Wi-Fi networks from high-quality connectivity to a business innovation platform -- a direct result of our commitment to consumers and the business community that serves them. We view the Fernbank Museum as a showcase of technology innovation applied towards changing the relevance of a business proposition to its consumers."

    * Joey Schultz, vice president of consumer marketing, AT&T also serves as a board member on the Fernbank Museum of Natural History

  • Jennifer Grant Warner, senior vice president and chief programming officer, Fernbank Museum of Natural History
    "We are delighted to work with AT&T and Cisco to offer the first-of-its-kind application to amplify the education value that we provide at Fernbank Museum. This groundbreaking technology maximizes convenience and engagement opportunities for visitors and offers an educational experience like no other -- while offering analytics to derive improved business planning and marketing strategies."

  • Christian Poulsen, assets and technical director, Copenhagen Airport
    "Copenhagen Airport, in partnership with SITA, chose Cisco for its real-time location analytics solution, giving us more insight into meaningful data about passenger patterns. A positive passenger experience is valuable to us and we strive to provide the travelers with a stress-free airport experience. In the future, we are looking to also implement push notifications with flight information and other relevant material pertinent to a passenger, as well as ensuring an appropriate level of staffing is present to assist the travelers in a timely manner."

  • Cormac Conroy, vice president, location products and technology, Qualcomm
    "Indoor location represents a significant opportunity for Qualcomm to enhance the mobile experience and provide businesses with a new way to reach, interact with and profit from connected consumers. Through delivery of a complete indoor-location solution, we are accelerating indoor location services for public and private venues that utilize Cisco wireless infrastructure. Our combined strengths will make indoor location technology as ubiquitous as outdoor location-based services are now."

Editor's and Blogger's Note

Embedded YouTube Videos

Embedded Photos

  • Cisco Mobility Services Engine
  • Sujai Hajela, vice president and general manager, Wireless Networking Business Unit, Cisco
  • Kelly Ahuja, senior vice president and general manager, Mobile Internet Technology Group, Cisco
  • Fernbank Museum Application, powered by Meridian

Supporting Partners and Resources

Keywords: Cisco, Wireless, Mobility, Mobility Services Engine, MSE, Mobile Services Locator, Mobile Concierge, Wi-Fi, WiFi, BYOD, Service Providers, Mobile Operators, Cable Operators, Mobile Internet, Enterprise, Retail, Hospitality, Travel, Sujai Hajela, Joey Schultz, Jennifer Grant Warner, Amir Faintuch, AT&T, Fernbank Museum of Natural History, Copenhagen Airport, Qualcomm, Unified Access

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155220
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155222
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155224
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155227

Add to Digg Bookmark with del.icio.us Add to Newsvine

Press Contacts:
Kevin Petschow
Cisco
(847) 678.5462
[email protected]

Leah McLean
Cisco
(408) 527.5079
[email protected]

Industry Analyst Contacts:
Carter Cromwell
Cisco
(408) 526.6914
[email protected]

Matt Barham
Cisco
(408) 566.7334
[email protected]

Investor Relations Contact:
John Choi
Cisco
(408) 526.6651
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.