Welcome!

Mobile IoT Authors: Pat Romanski, Shelly Palmer, Liz McMillan, Ravi Rajamiyer, PagerDuty Blog

News Feed Item

New Cisco Solution Helps Service Providers and Enterprises Deliver Exciting, Profitable Mobile Experiences With Advanced Location-Based Wi-Fi Technology

AT&T Brings New Life to Exhibits at Fernbank Museum of Natural History; Copenhagen Airport Improves Business Operations

SAN JOSE, CA -- (Marketwire) -- 11/15/12 -- As more Wi-Fi networks are deployed in airports, retail stores, hotels, hospitals, universities and other public venues, to meet the needs of the growing number of connected consumers, Cisco (NASDAQ: CSCO) today introduced its advanced Wi-Fi location data analytics platform to help businesses enhance customer experiences and create new monetization opportunities.

Cisco is providing the Fernbank Museum of Natural History with a Next-Generation Internet solution delivering rich, new personalized applications and experiences to visitors on their mobile devices. The new location based products will work in tandem on the AT&T Wi-Fi network to provide a new enriching museum network. Additionally, Copenhagen Airport has also deployed Cisco's new context aware location data analytics to help improve operational efficiency, make smarter business decisions and provide a better travel experience for its passengers.

These organizations are early adopters of Cisco's contextual data analytics technology, which is embedded in their Wi-Fi networks to create new business opportunities, enhance customers' experiences, and streamline business operations. Building on Cisco's recent acquisition of ThinkSmart Technologies and the new location services and analytic features included in the Cisco® Mobility Services Engine (MSE), part of the company's Unified Access solution, Cisco is committed to providing an intelligent network for retail, travel, hospitality, healthcare, education and other industries.

Mobile business opportunities are on the rise, as evidenced by the Cisco Visual Networking Index (VNI) Forecast, which predicts that by 2016 there will be nearly 18.9 billion mobile connections. Wi-Fi-enabled devices are expected to grow at 300 percent through 2015 to 2 billion globally, according to ABI Research. Wi-Fi traffic is also expected to grow at a 34 percent rate through 2016, when it accounts for half of total Internet Protocol (IP) traffic, ABI Research predicts. This growth, combined with the majority of indoor data usage, is leading to a new set of user expectations for better experiences over a Wi-Fi network.

Innovative Mobile Customer Experiences Enabled by Cisco and its Wi-Fi Ecosystem Partners

Fernbank Museum of Natural History
Fernbank Museum of Natural History in Atlanta, Ga., is a pioneer in using technology to advance educational opportunities, focusing on creating innovative, enlightening experiences that showcase the wonders of the natural world. As part of the 20th anniversary of the founding of the museum, AT&T, in collaboration with Cisco, has created a first-of-its-kind platform using new contextually rich-indoor hyper-location technology to work in tandem with the newly installed AT&T Wi-Fi network.

The new, free opt-in Fernbank Museum application, powered by Meridian, available on November 16, will guide visitors to explore the Museum with the expertise of a paleontologist. The Fernbank journal experience includes a combination of audio, video, touch-screen inter-actives, animation, question-and-answer challenges and sketchbook activities that are activated according to the user's location within the Museum.

As visitors complete the journal sequences, they gain access to enhanced content, added activities, hidden features, new challenges, rewards and more. Additionally, the application offers a hands-on visitor map with directional navigation within the museum and details on current programming, including exhibitions and IMAX® films.

The new application will transform the way visitors experience Fernbank -- offering customized capabilities based on individual preferences that customers can control and modify on repeat visits. It will also allow Fernbank to publish local in-venue services and conduct marketing promotions accessible through users' mobile devices. The analytics platform provides real-time and historical data on visitor path and flow analysis to assist Fernbank in making staffing adjustments and optimizing venue operations.

Copenhagen Airport
Copenhagen Airport is the main international airport in the Nordics serving Copenhagen, Denmark and the North European region. The airport is using Cisco's Advanced Location Analytics, in partnership with global air transport IT provider SITA, to track the passenger flow of those coming and going throughout the international terminal. As a result, Copenhagen Airport can determine the appropriate level of security personnel and staff that is needed to support their passengers in a timely manner.

The analytics captured over the Wi-Fi network also allows Copenhagen Airport to monitor passenger movements from incoming flights, so they can staff accordingly in the clearance and customs department.

Examining passenger movements in the airport with location analytics was the primary driver for Copenhagen Airport's decision to work with Cisco and SITA to create a better customer experience for travelers and improve the passenger flow.

Qualcomm
Cisco is collaborating with Qualcomm Technologies' networking and connectivity subsidiary, Qualcomm Atheros, to deliver precise indoor location capabilities on mobile devices, while helping ensure interoperability with Cisco Wi-Fi infrastructure. This collaboration provides a better indoor location capability in venues with Cisco Wi-Fi infrastructure, as well as enhances service discovery, provides greater context, and delivers a better mobile user experience.

Intelligent Wi-Fi Network Provides a "Smarter Blue Dot"
Cisco's new context-aware Wi-Fi technology enables Wi-Fi networks to deliver a "smarter blue dot," a new breed of mobile mapping services that enable informative location-based mobile applications, allowing mobile users to be better informed of their surroundings while indoors or at specific venues. Cisco's intelligent Wi-Fi networking technology delivers richer information and experiences via network-connected devices over traditional blue dot mobile mapping services and applications available on standard global-positioning satellite (GPS)-enabled devices.

New network capabilities for the Cisco Mobility Services Engine include:

  • Network Services Discovery - businesses can use Wi-Fi networks to detect, connect and engage mobile users connected to their Wi-Fi network.
  • Location Analytics that provide real-time location analytics and historical trends as mobile users travel around a business's facility.
  • Mobile Concierge feature allows organizations to engage with mobile users through a native application on a smart mobile device. Cisco offers a software developer kit (SDK) for Mobile Concierge to ease development of applications and services that use the Cisco MSE. Mobile Concierge also provides businesses with an intelligence platform for building marketing promotions targeted directly at its customers.

Supporting Quotes

  • Sujai Hajela, vice president and general manager, Wireless Networking Group, Cisco
    "The influx in mobile devices provides enterprises with unique ways to transform the end-user experience. The Fernbank Museum of Natural History, AT&T and Copenhagen Airport are leading the trend of using Wi-Fi to introduce exciting mobile experiences for customers that adapts to their interests and behaviors, and increases revenue. With rich radio frequency innovation in wireless networking infrastructure, our recent investment in ThinkSmart Technologies for location data analytics, and new indoor hyper-location capabilities we are unlocking an unsurpassed end-user experience and powerful business benefits. These mobile networking advancements mark the end of the days of inaccurate, two-dimensional maps and 'good-enough' services offered to people at indoor-locations and venues."

  • Joey Schultz, vice president of consumer marketing, AT&T
    "AT&T's vision is to expand the value of Wi-Fi networks from high-quality connectivity to a business innovation platform -- a direct result of our commitment to consumers and the business community that serves them. We view the Fernbank Museum as a showcase of technology innovation applied towards changing the relevance of a business proposition to its consumers."

    * Joey Schultz, vice president of consumer marketing, AT&T also serves as a board member on the Fernbank Museum of Natural History

  • Jennifer Grant Warner, senior vice president and chief programming officer, Fernbank Museum of Natural History
    "We are delighted to work with AT&T and Cisco to offer the first-of-its-kind application to amplify the education value that we provide at Fernbank Museum. This groundbreaking technology maximizes convenience and engagement opportunities for visitors and offers an educational experience like no other -- while offering analytics to derive improved business planning and marketing strategies."

  • Christian Poulsen, assets and technical director, Copenhagen Airport
    "Copenhagen Airport, in partnership with SITA, chose Cisco for its real-time location analytics solution, giving us more insight into meaningful data about passenger patterns. A positive passenger experience is valuable to us and we strive to provide the travelers with a stress-free airport experience. In the future, we are looking to also implement push notifications with flight information and other relevant material pertinent to a passenger, as well as ensuring an appropriate level of staffing is present to assist the travelers in a timely manner."

  • Cormac Conroy, vice president, location products and technology, Qualcomm
    "Indoor location represents a significant opportunity for Qualcomm to enhance the mobile experience and provide businesses with a new way to reach, interact with and profit from connected consumers. Through delivery of a complete indoor-location solution, we are accelerating indoor location services for public and private venues that utilize Cisco wireless infrastructure. Our combined strengths will make indoor location technology as ubiquitous as outdoor location-based services are now."

Editor's and Blogger's Note

  • At 6 p.m. (EST) today media and bloggers are invited to attend a public demonstration of the new Wi-Fi app at the Fernbank Museum of Natural History in Atlanta. Interviews are available with Fernbank Museum, AT&T and Cisco executives and Fernbank patrons. To register and attend, please contact Brandi Berry, director of public relations and promotions at Fernbank Museum, at 404-929-6339 or brandi.berry@fernbankmuseum.org or Kevin Petschow, Cisco, at 847-678-5462 or kpetscho@cisco.com.

Embedded YouTube Videos

Embedded Photos

  • Cisco Mobility Services Engine
  • Sujai Hajela, vice president and general manager, Wireless Networking Business Unit, Cisco
  • Kelly Ahuja, senior vice president and general manager, Mobile Internet Technology Group, Cisco
  • Fernbank Museum Application, powered by Meridian

Supporting Partners and Resources

Keywords: Cisco, Wireless, Mobility, Mobility Services Engine, MSE, Mobile Services Locator, Mobile Concierge, Wi-Fi, WiFi, BYOD, Service Providers, Mobile Operators, Cable Operators, Mobile Internet, Enterprise, Retail, Hospitality, Travel, Sujai Hajela, Joey Schultz, Jennifer Grant Warner, Amir Faintuch, AT&T, Fernbank Museum of Natural History, Copenhagen Airport, Qualcomm, Unified Access

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155220
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155222
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155224
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155227

Add to Digg Bookmark with del.icio.us Add to Newsvine

Press Contacts:
Kevin Petschow
Cisco
(847) 678.5462
kpetscho@cisco.com

Leah McLean
Cisco
(408) 527.5079
lemclean@cisco.com

Industry Analyst Contacts:
Carter Cromwell
Cisco
(408) 526.6914
ccromwel@cisco.com

Matt Barham
Cisco
(408) 566.7334
mbarham@cisco.com

Investor Relations Contact:
John Choi
Cisco
(408) 526.6651
johnchoi@cisco.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...