|By Marketwired .||
|November 15, 2012 08:00 AM EST||
SAN JOSE, CA -- (Marketwire) -- 11/15/12 -- As more Wi-Fi networks are deployed in airports, retail stores, hotels, hospitals, universities and other public venues, to meet the needs of the growing number of connected consumers, Cisco (NASDAQ: CSCO) today introduced its advanced Wi-Fi location data analytics platform to help businesses enhance customer experiences and create new monetization opportunities.
Cisco is providing the Fernbank Museum of Natural History with a Next-Generation Internet solution delivering rich, new personalized applications and experiences to visitors on their mobile devices. The new location based products will work in tandem on the AT&T Wi-Fi network to provide a new enriching museum network. Additionally, Copenhagen Airport has also deployed Cisco's new context aware location data analytics to help improve operational efficiency, make smarter business decisions and provide a better travel experience for its passengers.
These organizations are early adopters of Cisco's contextual data analytics technology, which is embedded in their Wi-Fi networks to create new business opportunities, enhance customers' experiences, and streamline business operations. Building on Cisco's recent acquisition of ThinkSmart Technologies and the new location services and analytic features included in the Cisco® Mobility Services Engine (MSE), part of the company's Unified Access solution, Cisco is committed to providing an intelligent network for retail, travel, hospitality, healthcare, education and other industries.
Mobile business opportunities are on the rise, as evidenced by the Cisco Visual Networking Index (VNI) Forecast, which predicts that by 2016 there will be nearly 18.9 billion mobile connections. Wi-Fi-enabled devices are expected to grow at 300 percent through 2015 to 2 billion globally, according to ABI Research. Wi-Fi traffic is also expected to grow at a 34 percent rate through 2016, when it accounts for half of total Internet Protocol (IP) traffic, ABI Research predicts. This growth, combined with the majority of indoor data usage, is leading to a new set of user expectations for better experiences over a Wi-Fi network.
Innovative Mobile Customer Experiences Enabled by Cisco and its Wi-Fi Ecosystem Partners
Fernbank Museum of Natural History
Fernbank Museum of Natural History in Atlanta, Ga., is a pioneer in using technology to advance educational opportunities, focusing on creating innovative, enlightening experiences that showcase the wonders of the natural world. As part of the 20th anniversary of the founding of the museum, AT&T, in collaboration with Cisco, has created a first-of-its-kind platform using new contextually rich-indoor hyper-location technology to work in tandem with the newly installed AT&T Wi-Fi network.
The new, free opt-in Fernbank Museum application, powered by Meridian, available on November 16, will guide visitors to explore the Museum with the expertise of a paleontologist. The Fernbank journal experience includes a combination of audio, video, touch-screen inter-actives, animation, question-and-answer challenges and sketchbook activities that are activated according to the user's location within the Museum.
As visitors complete the journal sequences, they gain access to enhanced content, added activities, hidden features, new challenges, rewards and more. Additionally, the application offers a hands-on visitor map with directional navigation within the museum and details on current programming, including exhibitions and IMAX® films.
The new application will transform the way visitors experience Fernbank -- offering customized capabilities based on individual preferences that customers can control and modify on repeat visits. It will also allow Fernbank to publish local in-venue services and conduct marketing promotions accessible through users' mobile devices. The analytics platform provides real-time and historical data on visitor path and flow analysis to assist Fernbank in making staffing adjustments and optimizing venue operations.
Copenhagen Airport is the main international airport in the Nordics serving Copenhagen, Denmark and the North European region. The airport is using Cisco's Advanced Location Analytics, in partnership with global air transport IT provider SITA, to track the passenger flow of those coming and going throughout the international terminal. As a result, Copenhagen Airport can determine the appropriate level of security personnel and staff that is needed to support their passengers in a timely manner.
The analytics captured over the Wi-Fi network also allows Copenhagen Airport to monitor passenger movements from incoming flights, so they can staff accordingly in the clearance and customs department.
Examining passenger movements in the airport with location analytics was the primary driver for Copenhagen Airport's decision to work with Cisco and SITA to create a better customer experience for travelers and improve the passenger flow.
Cisco is collaborating with Qualcomm Technologies' networking and connectivity subsidiary, Qualcomm Atheros, to deliver precise indoor location capabilities on mobile devices, while helping ensure interoperability with Cisco Wi-Fi infrastructure. This collaboration provides a better indoor location capability in venues with Cisco Wi-Fi infrastructure, as well as enhances service discovery, provides greater context, and delivers a better mobile user experience.
Intelligent Wi-Fi Network Provides a "Smarter Blue Dot"
Cisco's new context-aware Wi-Fi technology enables Wi-Fi networks to deliver a "smarter blue dot," a new breed of mobile mapping services that enable informative location-based mobile applications, allowing mobile users to be better informed of their surroundings while indoors or at specific venues. Cisco's intelligent Wi-Fi networking technology delivers richer information and experiences via network-connected devices over traditional blue dot mobile mapping services and applications available on standard global-positioning satellite (GPS)-enabled devices.
New network capabilities for the Cisco Mobility Services Engine include:
- Network Services Discovery - businesses can use Wi-Fi networks to detect, connect and engage mobile users connected to their Wi-Fi network.
- Location Analytics that provide real-time location analytics and historical trends as mobile users travel around a business's facility.
- Mobile Concierge feature allows organizations to engage with mobile users through a native application on a smart mobile device. Cisco offers a software developer kit (SDK) for Mobile Concierge to ease development of applications and services that use the Cisco MSE. Mobile Concierge also provides businesses with an intelligence platform for building marketing promotions targeted directly at its customers.
- Sujai Hajela, vice president and general manager, Wireless Networking Group, Cisco
"The influx in mobile devices provides enterprises with unique ways to transform the end-user experience. The Fernbank Museum of Natural History, AT&T and Copenhagen Airport are leading the trend of using Wi-Fi to introduce exciting mobile experiences for customers that adapts to their interests and behaviors, and increases revenue. With rich radio frequency innovation in wireless networking infrastructure, our recent investment in ThinkSmart Technologies for location data analytics, and new indoor hyper-location capabilities we are unlocking an unsurpassed end-user experience and powerful business benefits. These mobile networking advancements mark the end of the days of inaccurate, two-dimensional maps and 'good-enough' services offered to people at indoor-locations and venues."
- Joey Schultz, vice president of consumer marketing, AT&T
"AT&T's vision is to expand the value of Wi-Fi networks from high-quality connectivity to a business innovation platform -- a direct result of our commitment to consumers and the business community that serves them. We view the Fernbank Museum as a showcase of technology innovation applied towards changing the relevance of a business proposition to its consumers."
* Joey Schultz, vice president of consumer marketing, AT&T also serves as a board member on the Fernbank Museum of Natural History
- Jennifer Grant Warner, senior vice president and chief programming officer, Fernbank Museum of Natural History
"We are delighted to work with AT&T and Cisco to offer the first-of-its-kind application to amplify the education value that we provide at Fernbank Museum. This groundbreaking technology maximizes convenience and engagement opportunities for visitors and offers an educational experience like no other -- while offering analytics to derive improved business planning and marketing strategies."
- Christian Poulsen, assets and technical director, Copenhagen Airport
"Copenhagen Airport, in partnership with SITA, chose Cisco for its real-time location analytics solution, giving us more insight into meaningful data about passenger patterns. A positive passenger experience is valuable to us and we strive to provide the travelers with a stress-free airport experience. In the future, we are looking to also implement push notifications with flight information and other relevant material pertinent to a passenger, as well as ensuring an appropriate level of staffing is present to assist the travelers in a timely manner."
- Cormac Conroy, vice president, location products and technology, Qualcomm
"Indoor location represents a significant opportunity for Qualcomm to enhance the mobile experience and provide businesses with a new way to reach, interact with and profit from connected consumers. Through delivery of a complete indoor-location solution, we are accelerating indoor location services for public and private venues that utilize Cisco wireless infrastructure. Our combined strengths will make indoor location technology as ubiquitous as outdoor location-based services are now."
Editor's and Blogger's Note
- At 6 p.m. (EST) today media and bloggers are invited to attend a public demonstration of the new Wi-Fi app at the Fernbank Museum of Natural History in Atlanta. Interviews are available with Fernbank Museum, AT&T and Cisco executives and Fernbank patrons. To register and attend, please contact Brandi Berry, director of public relations and promotions at Fernbank Museum, at 404-929-6339 or [email protected] or Kevin Petschow, Cisco, at 847-678-5462 or [email protected].
Embedded YouTube Videos
- Watch: "AT&T and Cisco Bring the Past to Life at Fernbank Museum"
- Watch: "Increasing Airport Efficiencies with Cisco Wi-Fi"
- Watch: "Connected Mobile Experiences Overview"
- Watch: "Connected Mobile Experiences Partner Ecosystem"
- Cisco Mobility Services Engine
- Sujai Hajela, vice president and general manager, Wireless Networking Business Unit, Cisco
- Kelly Ahuja, senior vice president and general manager, Mobile Internet Technology Group, Cisco
- Fernbank Museum Application, powered by Meridian
Supporting Partners and Resources
- Fernbank Museum of Natural History
- Copenhagen Airport
- Qualcomm Expands IZat Location Platform to Enable Indoor Positioning Experiences for Consumers, Revenue Opportunities for Businesses
- Qualcomm Atheros and Cisco Announce Indoor Mobile and Location Technology Collaboration
- Cisco Mobility Services Engine
- Cisco Service Provider Wi-Fi solution
- Cisco Mobility: Enabling mobile experience, your way
- Information on Cisco Service Provider products and technologies
- For more information about Cisco's wireless networking and service provider news and activities visit the Cisco Mobility Blog and SP360 Blog or follow us on Twitter @Cisco_Mobility and @CiscoSPMobility
- Cisco Service Provider Mobility Community
- Subscribe to Cisco's SP360 feed
Keywords: Cisco, Wireless, Mobility, Mobility Services Engine, MSE, Mobile Services Locator, Mobile Concierge, Wi-Fi, WiFi, BYOD, Service Providers, Mobile Operators, Cable Operators, Mobile Internet, Enterprise, Retail, Hospitality, Travel, Sujai Hajela, Joey Schultz, Jennifer Grant Warner, Amir Faintuch, AT&T, Fernbank Museum of Natural History, Copenhagen Airport, Qualcomm, Unified Access
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155220
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155222
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155224
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155227
Industry Analyst Contacts:
Investor Relations Contact:
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Jan. 18, 2017 06:15 PM EST Reads: 4,177
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jan. 18, 2017 05:30 PM EST Reads: 4,857
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 18, 2017 04:45 PM EST Reads: 4,553
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 18, 2017 04:30 PM EST Reads: 4,739
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 18, 2017 03:30 PM EST Reads: 3,676
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 02:45 PM EST Reads: 1,587
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 18, 2017 02:00 PM EST Reads: 386
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 18, 2017 01:00 PM EST Reads: 5,098
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 18, 2017 01:00 PM EST Reads: 5,597
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 18, 2017 12:15 PM EST Reads: 1,533
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 18, 2017 12:00 PM EST Reads: 4,228
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 18, 2017 12:00 PM EST Reads: 5,757
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Jan. 18, 2017 12:00 PM EST Reads: 1,945
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Jan. 18, 2017 10:30 AM EST Reads: 3,106
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 09:45 AM EST Reads: 11,555
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 18, 2017 08:15 AM EST Reads: 5,980
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 18, 2017 07:45 AM EST Reads: 4,636
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 18, 2017 06:45 AM EST Reads: 2,767
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Jan. 18, 2017 06:30 AM EST Reads: 4,638
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 18, 2017 06:30 AM EST Reads: 1,187