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Webtrends and NewsGator Partner to Build a More Successful Social Enterprise

Webtrends for NewsGator to Provide Organizations a New Way to Understand and Optimize Their Enterprise Social Graph and Drive ROI

PORTLAND, OR -- (Marketwire) -- 11/14/12 -- Webtrends, the global leader in digital intelligence, and NewsGator, provider of award-winning enterprise social business solutions, announced today at the Microsoft SharePoint Conference 2012 in Las Vegas a partnership to combine Webtrends Analytics with NewsGator Social Sites.

NewsGator empowers the social workplace with smart activity streams, intelligent routing capabilities, and robust communities -- humanizing the workplace and making it more collaborative, productive, and valuable. Webtrends for NewsGator will provide a robust measurement solution to unlock critical intelligence that drives social enterprise maturity across the organization. By better understanding engagement and usage at the individual, department, manager, or geographical level, stakeholders can boost efficiency and productivity by identifying and fostering power users, growing adoption, and encouraging collaboration -- building a more successful social enterprise and improving ROI.

NewsGator, Microsoft US Partner of the Year in 2011, and Webtrends, 2012 Partner of the Year Finalist in Digital Marketing, are both Microsoft Gold Certified partners offering award-winning enterprise social business solutions. By directly integrating with SharePoint, the joint Webtrends and NewsGator solution will provide organizations with a new way to understand their internal social footprint, improve the social maturity of their workplaces, and clearly measure the business value of their social initiatives. The joint solution will also be compatible with both SharePoint 2013 and SharePoint 2010, offering seamless data collection through a Webtrends for NewsGator plug-in, and provide "out-of-the-box" functionality with easy implementation and speedy time to value.

"Organizations of all different types across the globe have made significant investments in SharePoint in the hopes of creating more productive and more social enterprises," said Daniel Kraft, chief executive officer, NewsGator. "Because Social Sites provides a natural, more 'human' environment, it is highly effective at boosting SharePoint adoption, collaboration, and productivity within your organization. A key factor to sustain that success is measurement. With Webtrends' industry-leading analytics technology and expertise, we knew they were the perfect partner."

"Webtrends believes strongly in the promise of the social enterprise and the huge potential for increased productivity and ROI that these solutions can deliver," said Alex Yoder, chief executive officer, Webtrends. "The features and functionality of NewsGator's software is unmatched in making business and the enterprise truly social. Matching our analytics to those capabilities will make NewsGator and SharePoint more measurable, manageable and, ultimately, more valuable for all users."

To learn more about Webtrends for SharePoint and Webtrends for NewsGator, attendees of the Microsoft SharePoint 2012 conference can visit Webtrends at BOOTH 928. Or to learn more about how NewsGator is propelling the social workplace on top of Microsoft SharePoint (including SharePoint 2013), visit NewsGator at BOOTH 947.

Additionally, Webtrends vice president of partner solutions, Jeff Seacrist, will be joined by NewsGator's Melissa Risteff, SVP of global marketing & alliances, to present "Measuring and Optimizing the Social Enterprise" on Wednesday, November 14th at 9 AM Pacific in the Islander Ballroom.

About NewsGator

NewsGator is helping over four million paid users in industries across the globe propel the future of productivity. NewsGator Social Sites delivers robust social technology to the enterprise with proven scalability and security to flagship clients like Accenture, Adidas, Deloitte, Ericsson, General Mills, JPMorgan Chase & Co., Kraft Foods, Merck & Co., Unisys Corporation, and the US Army. NewsGator delivers advanced social computing capabilities to Microsoft productivity and collaboration platforms, including SharePoint, Windows 8 tablets, SQL, Azure, Windows Phone 7, Lync, Office 365 and Dynamics and was honored as Microsoft's 2011 U.S. Partner of the Year and, more recently, a Globally Managed Partner. Follow us on Twitter @newsgator and at www.newsgator.com.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improves digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends

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