The Car Connectivity Consortium (CCC), an organization driving global innovation for phone-centric car connectivity solutions, today announced a public contest to determine MirrorLink’s first tagline. Developed by CCC members, MirrorLink is a car-connectivity standard for controlling a nearby smartphone from the steering wheel or via dashboard buttons and screens. The contest begins today.

“One of the best things about the CCC is the spirited collaboration we’ve been able to inspire among auto and tech enthusiasts,” said Mika Rytkonen, president and chairman of the CCC. “That’s really what MirrorLink is all about: the love of driving and mobile technology together. When it comes to expressing the best of MirrorLink in a fun, witty one-liner, we thought we’d consult the entire universe of drivers and passengers. After all, they are the most important stakeholders in the connected-car ecosystem.”

The first place winner will receive a MirrorLink-enabled Sony XAV 701HD* car radio and compatible Nokia E7 smartphone. Second- and third-place winners each will receive a MirrorLink-enabled Sony XAV 601BT and compatible Nokia E7 smartphone.

There are three easy steps to participate:

1. “Like” the CCC on Facebook

2. Review a brief set of MirrorLink key messages

3. E-mail submissions to tagline@carconnectivity.org.

Individuals may submit as many taglines as they like for consideration. The contest closes on Monday, December 17. Winners will be notified shortly thereafter. For eligibility and a complete list of rules, please click here.

“The tagline contest is a great way to get people excited about MirrorLink and to spread the word about the technology’s many benefits,” said Alan Ewing, executive director of the CCC. “Plus, our winners will take home some of the world’s best and most powerful connected driving devices for their unlimited enjoyment.”

*If HD radio service is unavailable in the winner’s country of residence, the winner will receive a Sony XAV 601BT instead, paired with a Nokia E7 smartphone.

About the Sony XAV-701HD and XAV-601BT
The new XAV-701HD and XAV-601BT in-dash A/V receivers feature high-quality, double DIN WVGA displays with full touch screen capability and universal smartphone connectivity, enabling users to control music and apps with their compatible smartphones. In addition to streaming compatible smartphone screen content to the in-dash screen, these new models also feature Passenger App Control®, which allows connection of an iPhone® or iPod® (via USB) to the system. These models feature an advanced graphical user interface with three-dimensional screen visualizers and ultra-fast response. Users have the freedom to customize the receiver's wallpaper or choose from a number of preset screen visualizers. The interface also displays album artwork during music playback. The system works with Pandora® on iPhone®, Android®, and Blackberry® phones, and is SiriusXM Satellite Radio ready. Sony's Advanced Sound Engine with EQ7 allows customization of audio settings for a truly impressive listening experience. In addition, the XAV-701HD model features a built-in HD Radio tuner with iTunes Tagging, while the XAV-601BT model has a fully detachable faceplate. The XAV-701HD and XAV-601BT are available for about $700 and $550 respectively at Sony Stores, online at www.sony.com/car as well as throughout the Sony Authorized Dealer Network nationwide.

About the Car Connectivity Consortium
The CCC is dedicated to cross-industry collaboration in developing MirrorLink™ global standards and solutions for smartphone and in-vehicle connectivity. Members are among the world’s leading automotive, mobile communications and consumer electronics companies. For further information visit www.carconnectivity.org.

Sony is a registered trademark of Sony Corporation.