WATERLOO, ON, Nov. 12, 2012 /CNW/ - Submitting a health or dental claim just got easier for more people covered under an Equitable Life of Canada^® Health and Dental Benefits Plan with the EZClaim™ Mobile App for Android™.

"In 2011 when we introduced the EZClaim Mobile solution for iPhone, iPad2 and BlackBerry^® users, we were excited to be one of the initial carriers offering this capability to the marketplace," says Karen Mason, Senior Vice President, Group - Equitable Life of Canada. "Mobile technology and how people use it changes quickly. Equitable Life has responded with the EZClaim app for Android to allow more of our customers to submit their health and dental claims using their mobile devices."

Things do indeed change quickly. According to an Ipsos Reid study released in September, phones using the Android Operating System gained 10 per cent of the market share in 2012 rising to 36 per cent of the market.

"Equitable Life wants to provide as many claims submission options as there is demand for," explains Norma Crouse, Assistant Vice President - Group Claims. "By introducing an application for Android-powered phones, we are giving more mobile device users who are covered under our health plans the option to submit their health and dental claims in a fast, convenient and paperless way."

According to the September Ipsos Reid release, Android-powered phones, iPhones and BlackBerry devices account for 92 per cent of the smartphone market.

Mobile app use is also on the rise. An April 2012 Quoros Consulting Cell Phone Consumer Attitudes Study prepared for the Canadian Wireless Telecommunications Association revealed that 70 per cent of smartphone users say they downloaded apps to their mobile devices in 2012, up from 58 percent in 2011.

"It is clear that using mobile devices and mobile apps is popular," adds Mason. "At Equitable Life, we take pride in our ability to react to changes in the marketplace, not just by providing benefit solutions to our clients, but also by providing responsive self-service options for those covered under our Health Plans."

About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and well-being. Through Managing General Agencies and Advisors, Equitable Life offers a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs.

www.equitable.ca

Android is a trademark of Google Inc.
iPhone and iPad are trademarks of Apple Inc.
BlackBerry^® is owned by Research In Motion Limited 

SOURCE Equitable Life of Canada

Image with caption: " EZ as 1, 2, 3 - Mobile Health and Dental Claims from Equitable Life (CNW Group/Equitable Life of Canada)". Image available at: http://photos.newswire.ca/images/download/20121112_C7077_PHOTO_EN_20503.jpg