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Monarch Investment & Management Group Joins with G5 and Yardi to Launch the Most Advanced Marketing and Retention Solution in the Multifamily Industry



  • Monarch Investment & Management Group, a private real estate investment firm, has chosen to leverage the combined G5 and Yardi solution to improve its digital presence and performance, optimize operational efficiencies, and deliver enhanced experiences for its residents and prospects. G5, the leading provider of Digital Experience Management (DXM) for the multifamily industry, and Yardi, the leader in providing multifamily solutions for property management, ancillary services, and end-to-end marketing, announced their alliance in June during the 2012 NAA Education Conference & Exposition. The alliance was a key factor in Monarch’s decision.
  • The G5 DXM Platform includes five product suites that enable properties to create, deliver, measure and optimize amazing experiences at every digital touchpoint. The product suites can be used independently or as a single solution. In addition to new high performing responsive design websites that will launch by the end of the year, the platform will support Monarch’s ongoing SEO, Google+ Local optimization and reputation management. Monarch has also retained G5’s Strategy Consulting Services to help them maximize marketing performance and out-execute their competition.
  • RENTCafé™ by Yardi is an end-to-end marketing, leasing and resident services platform built into the Yardi Voyager™ property management and accounting system. In a single platform, RENTCafé provides ILS, property marketing, online leasing with lease execution, resident portals for lease renewals, maintenance and online payments, and a resident referral program for social media – all with mobility. RENTCafé will seamlessly integrate with G5’s DXM solution to maximize the entire Searcher>Prospect>Resident>Advocate cycle for Monarch in a way that is unprecedented in the industry.
  • This announcement coincides with the opening day of the 2012 NMHC Apartment Operations and Technology Conference & Exposition in Dallas.


  • “With the combined G5/Yardi solution, we now have an end-to-end solution that will help us capture new rental prospects, make life easier for existing tenants and also give us a scalable platform for future success,” said Neal Cusick, Monarch’s Asset Manager. “Through the combination of G5’s digital marketing expertise with the high touch service of a dedicated Client Performance Manager and the seamless integration with Yardi, Monarch is poised to not only increase our business performance and brand equity, but also to take our resident and prospect satisfaction to a whole new level.”
  • “The digital voice of the customer is increasing in volume, and multifamily communities need a new kind of strategy and system to address it,” said Dan Hobin, co-founder and CEO of G5. “We’re excited to be working with Monarch to help them build digital experiences that captivate their customers and drive revenue.”
  • “RENTCafé handles the online leasing, payment, maintenance request and lease renewal portion of our combined offering to help Monarch keep pace with a rental population whose use of online and mobile services expands daily,” said Terri Dowen, senior vice president of sales for Yardi. “By providing online services for prospects and residents, it bridges the gap between successfully attracting new renters and ensuring that they will favorably review and advocate for Monarch’s communities.”

About Monarch Investment & Management Group

Monarch Investment & Management Group has been actively involved in real estate investment since 1992. Monarch currently manages over 10,300 apartment units in twelve states, in addition to a nationally franchised hotel and a ski and snowboard resort. Its principals are highly experienced in all facets of real estate acquisition/disposition, management, and financing. Monarch is more than just a broker and more than just a property management company. They research, acquire, own, operate and maintain all of their properties. During due diligence they are onsite; to inspect the physical plant, review all leasing history and current operations, and scrutinize the property to their own high standards. Monarch is personally invested and highly motivated to maintain high occupancy rates and effectively manage properties.

About G5

G5 is the leading provider of Digital Experience Management (DXM) software and services in the Multifamily Industry. The G5 DXM Platform enables owners and operators to put the right resident in the right property to maximize profitability. G5 helps thousands of properties turn residents into brand advocates by delivering amazing experiences at every digital touchpoint. As brand advocacy grows, so does demand—allowing properties to raise rents and revenue without adversely affecting occupancy. Founded in 2005, G5 was recently named one of the fastest growing private US companies by Inc. Magazine (3rd consecutive year), one of North America’s fastest growing technology companies by Deloitte (3rd consecutive year), and one of Oregon’s fastest growing private companies by Portland Business Journal (3rd consecutive year).The Bend, Oregon-based company is backed by private equity investor Volition Capital. For more information, please visit GetG5.com or follow our blog at GetG5.com/blog.

About Yardi

Yardi has been committed to the design, development and support of real estate investment management and property management software for 30 years. With Yardi Voyager, Yardi Orionfor SharePoint®, RENTCafé and the Yardi Multifamily Suite, Yardi provides a full real estate management system that includes operations and accounting, ancillary services, and an end-to-end platform for the entire marketing, leasing and resident services cycle in RENTCafé, with unprecedented business intelligence. Yardi’s residential products and services are designed for various market niches, including market rate multifamily and single-family housing, affordable housing, public housing, senior housing, and military housing. Yardi serves clients around the world from offices in North America, Asia, Australia, Europe, and the Middle East. More information about Yardi products and services is available at www.yardi.com. More information about RENTCafé is available at www.rentcafe.com; the RENTCafé blog provides renters across the U.S. with a comprehensive and dynamic source of lifestyle information and interaction.

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