Welcome!

Mobile IoT Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Jonathan Fries, Liz McMillan

News Feed Item

IBM Helps Organizations Address Growing Mobile Computing Opportunity

New software and services enable businesses to create and enhance mobile strategies

ARMONK, N.Y., Nov. 9, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today unveiled a suite of new software and services that enables global organizations to build a comprehensive mobile computing strategy – from securing and managing devices, to creating mobile applications and analyzing data. These new offerings are part of a move by IBM to capitalize on the growing market opportunity for mobile that is expected to drive $130B in revenue for the IT industry by 2015, according to a recent study.[i]

(Photo:  http://photos.prnewswire.com/prnh/20121109/NY09841-INFO )
(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

As organizations increasingly view mobile computing as the next platform to conduct business, the market is evolving beyond just the device. Business leaders including the chief information officers (CIOs) and increasingly chief marketing officers (CMOs) of global organizations such as airlines, retailers, governments and healthcare providers are among the businesses turning to IBM to ensure mobile services and solutions are readily available to constituents and in full compliance with IT strategies. They need solutions that can be applied across any mobile environment and device -- whether a laptop, smartphone or tablet -- and can provide an underlying IT infrastructure that is always available, secure, effectively manages data, and integrates both front and back-end systems.

According to latest reports, more than 10 billion mobile devices are expected to be in the hands of consumers, doctors, sales leaders and the like by 2020.[ii] Already, 90 percent of mobile users keep their device within arm's reach at all times, and complete many kinds of transactions across these smart devices.[iii]

"Mobile is fundamentally changing the way we think, work, and act.  But the speed at which this shift is occurring is forcing organizations to react, instead of proactively plan for this transformation," said Phil Buckellew, Vice President, IBM Mobile Enterprise. "We are evolving that approach. Just as IBM helped organizations capitalize on the Internet more than 20 years ago, we are also doing the same for mobile computing. We will continue to partner with clients and help them get ahead of this trend by enabling them to become mobile enterprises." 

IBM Solutions Helps Clients Become Mobile Enterprises       

Rohde & Schwarz, a global manufacturing company specializing in high-end test and measurement equipment, is transforming its organization into a mobile enterprise by doing away with cumbersome hardcopy product catalogs. By arming the 2,000 members of its global sales team with mobile devices and applications, representatives can now access the critical information needed to retrieve client information in real-time, easily access inventory information and rapidly close sales.

Using IBM Worklight's unique standards-based development approach and open integration capabilities, Rohde & Schwarz is able to overcome mobile application challenges that many organizations face – including mobilizing enterprise data across multiple platforms without compromising user experience or functionality, whether its sales team is using  smartphones, tablets or laptops to access the information.

"By introducing mobile into our sales processes, our representatives can now access our in-house product database on the road and showcase brand new products to our clients in a meeting," said Manfred Metz, Corporate Mobility Manager, Rohde & Schwarz. "IBM enables us to not only efficiently develop these applications, but also easily integrate with a range of backend systems used across our entire enterprise. Now we are able to deliver exceptional apps in weeks instead of months."

New Mobile Software and Services Fuel Growth

While the opportunities presented by mobile are significant, there are a number of challenges facing clients when adopting mobile computing. This includes the management and security of devices and their underlying infrastructures, ensuring a quality mobile application experience for users across operating systems, new devices entering the market almost monthly, integrating data with the cloud, and analyzing insights captured in real-time.

From consulting services to software solutions and industry expertise, organic R&D to key acquisitions, IBM offers clients a variety of offerings to quickly adopt mobile technologies throughout the organization. As global organizations struggle to keep pace with the opportunities that mobile computing can provide, IBM's new suite of capabilities will enable them to overcome these obstacles. For example:

  • Mobile Planning and Strategy Services: Working with IBM consultants, clients can identify gaps and properly plan for the right mobile strategy.  
  • Mobile Analytics: Through analytics capabilities, chief marketing officers (CMOs), e-commerce and app developers can gain real-time access and deep intelligence into customers' online and app experience across mobile devices.
  • Endpoint Security and Management: With new software and managed mobility services, clients can embrace the Bring Your Own Device (BYOD) trend by simplifying the processes to secure devices and empower employees to manage their own devices. These capabilities extend to the management and support of Apple (including iOS 6), Android, Microsoft Windows operating system (including Windows 8) and Blackberry devices. 
  • Mobile App Development: Using the IBM Mobile Foundation will help clients better support native app development and make it easier to build apps that function in the absence of a network connection. New Lifecycle Management software will help clients quickly develop high quality apps across multiple platforms. New managed service capabilities will also provide organizations with support for deploying, implementing and managing their mobile apps and app stores.   
  • Social Collaboration for Mobile: With new social business enhancements, an organization's mobile workforce can use their mobile devices to blog, get live updates from their social networks, access and edit files. New remote data wipe capabilities also help protect company data in case a device is lost or stolen.

IBM has been steadily investing in the mobile space for more than a decade, both organically and through acquisitions, offering  a complete portfolio of software and services that delivers enterprise-ready mobility for clients -- from IT systems all the way through to mobile devices.  This builds on IBM's deep understanding of its clients and their evolving IT needs. 

To learn more about IBM Mobile Enterprise capabilities, visit  http://www.ibm.com/mobile-enterprise/us/en/.

Follow us on Twitter @ibmmobile and use #ibmmobile to join the conversation.

[i] McKinsey & Company analysis.
[ii] http://www.economist.com/blogs/dailychart/2011/10/personal-technology
[iii] "China Mobile 50k survey"; Morgan Stanley Research.

IBM Contacts

Tara Sucato Tsapepas
IBM Media Relations
1 (917) 472-3701
[email protected]

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...