Welcome!

Mobile IoT Authors: Elizabeth White, Liz McMillan, Peter Silva, David H Deans, Pat Romanski

News Feed Item

Ad4Game Deploys Infobright to Support Advertising Service Focused on Internet Gaming Audience

Fast Growing Game Ad Network Uses Infobright Database to Quickly Analyze Large Volumes of Performance-Related Campaign Metrics

NEW YORK, NY -- (Marketwire) -- 11/07/12 -- ad: tech - Infobright today announced that Ad4Game, one of the Internet's leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support analysis of growing volumes of metrics that the company uses to optimize the performance of ad campaigns that run on gaming sites worldwide. With the help of Infobright's high-performing analytic database, Ad4Game is able to quickly mine terabytes of machine-generated web data tracking ad clickthroughs and other statistics, so that it can match advertisers with the gaming content most likely to generate conversions and ROI.

Ad4Game's network represents many of the most popular online gaming companies -- including Sony Online Entertainment, Disney, Atari, Microsoft, Ubisoft, Electronic Arts and more -- reaching over 400 million unique visitors and serving billions of impressions per month. The company's customers include advertisers as well as content providers, with each relying on Ad4Game to supply detailed reports on the performance of their advertising campaigns.

"Fast, accurate campaign analytics are central to Ad4Game's value proposition," said Omar Tahiri, CEO of Ad4Game. "Our advertisers want to maximize clickthroughs and conversions. Content publishers want to optimize eCPM and earnings. This demands real-time insight into how ads are performing, so that adjustments can be made in minutes, if necessary. With Infobright, we've found a database solution that can keep up with the volume and speed of incoming data, so that Ad4Game can continue to focus on what we do best: getting results for our advertisers and content publishers."

Prior to deploying Infobright, Ad4Game was using MySQL to collect online data on ad impressions, clickthroughs, and other metrics relevant to campaign performance. But as the company's business has grown, this row-oriented database could not keep up with the massive amounts of data being generated about customers' ad campaigns, nor could it quickly turn around the kind of ad-hoc analysis necessary to optimize performance in real-time. The company selected Infobright because, like MySQL, it is very simple to use, but Infobright is also capable of running even very complex queries on large volumes of data exponentially faster. In addition, set up and implementation is extremely cost effective.

Today, queries that previously took 10 minutes or more on MySQL now take no longer than 25 seconds using Infobright. And due to the data compression (up to 57:1) that Infobright is able to deliver, Ad4Game expects to be able to scale its analytics services affordably, even as data loads reach into the terabytes.

"Ad tech companies like Ad4Game differentiate themselves by providing value-added analysis that helps customers make the most of their campaign investments," said Don DeLoach, CEO of Infobright. "Infobright's database is an ideal solution for these types of businesses because we are well-suited to analyzing online and machine-generated data fast, effectively and at a very affordable cost."

Ad4Game will be attending Adtech NY, November 7-8, 2012 in New York City. Visit the company's booth #2045.

About Ad4Game
Ad4Game is the Internet's Game Ad Network. Partnered with the key players in the gaming industry, the company focuses on gamers ONLY ensuring advertisers can reach a highly targeted gaming audience. The company offers a high level of service, statistics, control and transparency to help customers succeed. Ad4Game is a simple and effective ad network suitable for advertisers and publishers of all sizes. Headquartered in Montreal, QC, Canada, Ad4Game has been involved in Games online marketing since 2004.

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit http://www.infobright.com or join our open source community at http://www.infobright.org.

All names referred to are trademarks or registered trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Theresa Smith
Kickstart Consulting for Infobright
Email Contact or Email Contact
+1(818) 704-8481

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.