Welcome!

Mobile IoT Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

News Feed Item

Thar be Dragons! (Oh, Actually it's a Newt)

LONDON, November 5, 2012 /PRNewswire/ --

Froglife (http://froglife.org), the UK's dedicated amphibian and reptile charity has asked Incentivated to create "The Dragon Finder" - a smartphone app which will allow people to identify amphibian and reptile species within the UK, record their sightings and find out more about individual species.  

Based upon Froglife's existing database, the app - which will initially be available on iOS and Android devices, along with a mobile website - will provide users with useful species information, and allow people to submit a finding form which will include the name of the species (which can be automatically determined through a comparison page) location data and for app users to upload a photo of the animal, which will help researchers at the charity to re-confirm the identity of the animal identified.

The app is part of a new Froglife Trust project called Dragon Finder which has been funded by a £472,500 grant from the Heritage Lottery Fund (HLF). The project will enable the amphibian and reptile charity to help people find, identify and map these tiny dragons in London. The four and half year scheme will involve thousands of local people and see volunteers recording newts, lizards and snakes in the city, improving habitats for them and celebrating these secretive animals.

Being able to identify a little dragon at the point it has been spotted, rather than having to wait until you get back home to log on to a website, by which time the details may be a bit 'hazy' is seen as important in increasing the accuracy of our knowledge of the populations of these species..

Victoria Ogilvy, Froglife: "There are very few school children today who take part in species recording. We believe providing access through the use of new technologies will encourage more young people to take part, which is vital for maintaining a population of recorders throughout the generations. By using mobile technology people are more likely to upload their data because this can be done on the spot - even in remote areas - and mobile location technology, such as GPS, can allow highly accurate mapping of sightings as well."

Jason Cross, Marketing Director, Incentivated: "This is a great way for a small charity to use mobile as a way of connecting and engaging with younger people. By creating a service that takes advantage of the inherent strengths of mobile, this is a clear example of using Lottery funding to provide a service that supports the core needs of the charity, rather than creating an app for the sake of having an app.

The fact that it's always on you, has accurate location technology, and can access and bring to life complicated information for people of all ages in a simple way, allows mobile to be a useful tool as we increase our overall knowledge about the UK's native wildlife."

About Froglife

Froglife (http://www.froglife.org) is a national wildlife charity dedicated to the conservation of the UK's amphibians and reptiles - frogs, toads, newts, snakes and lizards - and the habitats on which they depend.  

Since 1989 Froglife has been at the heart of efforts to conserve native amphibians and reptiles. Throughout this time we have initiated a number of national and regional projects, and remained a central voice for public advice on issues surrounding reptile and amphibian conservation. Froglife's work falls into three strands: on the ground conservation, environmental education and communication (the provision of advice/information).

About the Heritage Lottery Fund

Using money raised through the National Lottery, the Heritage Lottery Fund (HLF) sustains and transforms a wide range of heritage for present and future generations to take part in, learn from and enjoy. From museums, parks and historic places to archaeology, natural environment and cultural traditions, we invest in every part of our diverse heritage.  HLF has supported over 30,000 projects, allocating £4.9billion across the UK including £932million to projects in London alone.

http://www.hlf.org.uk

About Incentivated Ltd

Incentivated (incentivated.com) is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positio ned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through  mobile internet sites, to server side software or handset applications, including web-apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service, as well as other managed services

http://www.incentivated.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...