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Cricket Introduces the HTC Desire C -- Premium Design Taken to a New Level

~ The HTC Desire C's Authentic Sound with Beats Audio™ Enhances Enjoyment of Cricket's Muve Music Service

SAN DIEGO, Oct. 31, 2012 /PRNewswire/ -- Cricket Communications today announced the availability of the HTC Desire C. This premium designed, yet affordably priced smartphone is the latest device to join Cricket's growing and dynamic smartphone line-up.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56763-cricket-new-htc-desire-c-smartphone-with-beats-audio-muve-music

(Photo: http://photos.prnewswire.com/prnh/20121031/MM02060)

Featuring Beats Audio™ technology, The HTC Desire C allows users to hear their music just as the artist intended and will enhance the enjoyment of Cricket's award-winning Muve Music service. The Desire C features a rich and powerful studio-quality sound experience that is enabled through the combination of optimized Beats Audio and amazing hardware.  This integration enables a clear audio experience to customers no matter if they're listening to music or playing a game.

The HTC Desire C also enables easy management of customers' professional and personal lives allowing for seamless sharing of the moments that shape them. It is available with HTC Sense 4.0 integrated with Android 4.0 (Ice Cream Sandwich). Packing a powerful battery and offering access to thousands of apps, games and movies – available through Google Play – users will always be connected and entertained whether at work, home or on the move.

"The HTC Desire C is great as a first smartphone or for those upgrading from an existing one," said Matt Stoiber, senior vice president, devices for Cricket.  "Our customers love to listen to music and the combination of Muve Music and the Desire C's unique audio capabilities will enhance the experience of our customers."

Packing the latest mobile technology into a neat, eye-catching design, HTC Desire C's vibrant 3.5-inch HVGA full touch display makes it easy to browse the Web, view photos or connect with friends and family. For customers who like to share personal experiences with their social network, HTC Desire C's 5 megapixel camera/camcorder and instant sharing capabilities will allow them to post any moment, seconds after it was captured.

Through HTC Desire C's deep integration of Dropbox and 25GB of free online space, users also have the freedom to securely back-up, browse and share thousands of photos, videos and documents, whether stored locally or in the cloud.

The HTC Desire C is available at a suggested retail price of $179.99 now at Cricket company-owned stores, dealers and at www.mycricket.com. The HTC Desire C can be activated on one of Cricket's three monthly smartphone service plan options starting at $50 per month. All Cricket plans, including smartphone service plans, feature all-inclusive pricing with no service fees and no overage charges. For customers, that means a predictable monthly bill, regardless of increasing usage, offered at a price point that fits into a value conscious budget.

Muve Music

Muve Music, now included in Cricket's unlimited nationwide talk, text, and data plus music Android rate plans at no additional cost, provides customers exclusive access to artist commentary, music and video through Muve Music's monthly artist programs. With the ever-growing Muve Music song catalog, customers can choose from millions of songs featuring the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music Entertainment, EMI Music and global rights agency Merlin, as well as independents IODA, and INgrooves.

For more information about Cricket's dynamic service and newest device lineup and to check for availability, visit www.mycricket.com. To follow Cricket's latest news and updates online, visit Facebook at www.facebook.com/cricketwireless and Twitter at http://www.twitter.com/cricketnation.

About Cricket

Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts serving approximately 6 million customers. Cricket offers wireless voice and mobile data services over the latest, high-quality, all-digital 4G (LTE) and 3G CDMA wireless networks. In 2011, Cricket launched its award-winning Muve Music® product, the first music service designed for a wireless phone that now has more than 600,000 customers. Cricket's innovative products and services are available at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com.  For more information about Cricket, please visit www.mycricket.com.

SOURCE Cricket Communications

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