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IMImobile wins ‘Multimedia Content Management Solution of the Year’ at Cloud Africa Awards

IMImobile's DaVinci Content Management System recognised for delivering outstanding results to MTN Group

London, UK, May 24th, 2012 - IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, today announced that it has won 'Multimedia Content Management Solution of the Year' at the Cloud Africa Awards, hosted in Johannesburg last night. IMImobile's DaVinci Content Management System (CMS) powers MTN's mobile content service - 'MTN Play' - across 19 countries in Africa and the Middle East.

The Cloud Africa Awards celebrate exceptional services and initiatives in the African cloud services industry. The awards commend deployments that have overcome challenges in the diverse African markets and have demonstrated outstanding innovation, coupled with a differentiated offering.

IMImobile provides 'MTN Play' subscribers with full track music, mobile entertainment such as videos and games, infotainment, premium content sourcing as well as subscription services. IMImobile's platform helps MTN to deliver personalised and localised content with a seamless user experience to more than 130 million of its total 164.5 million subscribers.

"We are honoured to be recognised once again for our innovative work with MTN. Not only have we helped MTN to deliver a market leading mobile content service that has proved incredibly popular with its subscribers, we have also boosted MTN's ARPU and reduced its CAPEX" said Vishawanath Alluri, CEO, IMImobile. "We continue to work hard with our operator customers to deliver outstanding services that deliver clear business benefits."

- ENDS -

About IMImobile
IMImobile is a global mobile data infrastructure and solutions provider to mobile operators, enterprises and media companies with over 650 employees and a presence across Asia, Europe, America and the Middle East.

The IMImobile product and service portfolio is built on a core modular service platform called the DaVinci Evolved Service Platform hosted in the cloud. The platform provides the foundation to enable a mobile marketplace and Open Mobile Market. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and audience engagement through the mobile device.

IMImobile is working with over 100 Blue Chip companies and its services reach over 900 million people in over 60 countries. IMImobile's operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobile's media and enterprise customers include BBC, Barclays Bank, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Reuters, Yahoo, Google, EMI Music, Universal Music, Sony and Warner Music, The AA.

For more information visit www.imimobile.com

Press contacts:
CCgroup for IMImobile
Daniel Lowther/James Drake
Tel: +44 7747 636 687 / +44 7875 446 639
[email protected]

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