Welcome!

Mobile IoT Authors: Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski

News Feed Item

VIRURL Raises $1.2 Million in Seed Financing, Launches Its Beta Viral Advertising Platform

Merrill Brown, MSNBC.com Founder, Joins as Chairman and Investor

LOS ANGELES, CA -- (Marketwire) -- 05/09/12 -- VIRURL (http://virurl.com), a viral advertising platform that allows brands and media owners to instantly launch viral campaigns by incentivizing Web users to share links with their friends, today announced the closing of a $1.2 million seed funding round and launch of its public beta. The financing was led by Tice Capital LLC, a Dallas investment company focusing on the technology and media categories, and Los Angeles Syndicate of Technology. Several other angel investors joined in the financing round.

Concurrent with the financing, Merrill Brown joins as VIRURL's chairman. Brown, who was MSNBC.com's founding editor, is a New York-based consultant and advisor. Brown helped launch numerous early stage ventures and advises many companies in the advertising, marketing and digital media fields. VIRURL has also engaged Indomitable Entertainment, a diversified media and entertainment company, for assistance with developing strategic partnerships and engaging customers and clients. Dominic Ianno, CEO of Indomitable, will join the board, and Boyd Bishop, Indomitable's head of digital media, will work closely with VIRURL on its business development efforts.

"We know that people are social, and that the Web is social, so it makes sense that ads should be social as well," said Francisco Diaz-Mitoma, CEO and Co-founder of VIRURL. "The holy grail for brand advertisers is having a piece of their content go viral -- it really is about peer-to-peer sharing -- and with VIRURL, we've created an online marketplace that makes that possible in under 60 seconds."

VIRURL launched their alpha version in late 2011, and already serves more than 40,000 registered users, each of whom has at least 100 Facebook friends. Over 1,000 content marketers have applied for access to advertise on the VIRURL platform. The VIRURL tool enables brands to leverage Web users to begin the online social sharing process. Marketers simply visit VIRURL.com, create an account, upload their own budget, determine a cost-per-click, and post their content or marketing opportunity to the site. VIRURL users are then compensated for each click they can generate to that content, whether via email, Twitter, Facebook, or any approved social vehicle. All revenue from clicks originating on Facebook will be donated to the charity of each user's choice. This simple yet effective approach to marketing provides brands with powerful tools to easily syndicate their content online.

"VIRURL users have already delivered more than 1.7 million clicks to media across the Web while collecting over $20,000in earnings for themselves," said VIRURL Chairman, Merrill Brown. "With our Seed financing closed, we look forward to continuing our rapid growth while investing in tools to help give publishers, brands and entrepreneurs an opportunity to quickly syndicate their content on the Web."

"We believe VIRURL has a unique and effective vision for viral marketing that will significantly impact advertising and web analytics," said Mathew Guliner, Head of Corporate Development, Indomitable Entertainment. "In the past few years, we have seen how peer-to-peer sharing is vital for a brand's success in the marketplace, and as a result, we are firm believers that VIRURL will ultimately alter the future of advertising both domestically and internationally."

VIRURL was founded by Francisco Diaz-Mitoma, the founder and former CEO of social gaming company Titan Gaming (now Playsino) and Tim Symington, a successful web entrepreneur who founded several technology companies, including a web-advertising platform that grew to over 90,000 publishers in under six months of operation.

For more information, please visit http://www.VIRURL.com

About VIRURL
VIRURL is an online marketplace that allows brands to create instant viral marketing and advertising campaigns on the web. The VIRURL platform enables marketers to launch global viral campaigns by compensating Internet users to share videos, articles, music, promotional material and other media with their friends via digital formats such as email, or social networks.

About Los Angeles Syndicate of Technology
Los Angeles Syndicate of Technology, Inc. (OTCBB: LAST) is a publicly traded Business Development Company (BDC) operating as a venture fund and technology incubator that creates, builds, and invests in web and mobile technology companies. LAST develops digital media, social networking, and life sciences products in its technology incubator, and has a portfolio of six companies at different stages of development. LAST's mission is to foster technology innovation in Los Angeles by partnering with the most talented entrepreneurs of southern California and providing them with the capital, support and tools to bring their ideas to market and commercialize their products.

About INDOMITABLE
Indomitable Entertainment is a diversified media and entertainment company located in New York and Los Angeles. Indomitable currently operates four synergistic lines of business -- feature film executive producing (Soul Surfer, The Whistleblower, Red Machine), Broadway advisory (Ghost the Musical, Breakfast at Tiffany's), digital media advisory (VIRURL, Ology) and branded entertainment, where the firm brings brands into its content and digital media endeavors.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...
Artificial intelligence, machine learning, neural networks. We're in the midst of a wave of excitement around AI such as hasn't been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. This time is (mostly) different. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Pattern recognition can equal or exceed the ability of human experts in some domains. It's devel...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...