Welcome!

Mobile IoT Authors: Christopher Keene, Elizabeth White, Peter Silva, Sematext Blog, Liz McMillan

Related Topics: Mobile IoT, Microservices Expo, PowerBuilder

Mobile IoT: Article

Going Mobile in 2012

Dream bigger than data at your fingertips. How can mobile technology help your company implement its business strategy?

In 2011, the top mobile apps deployed within enterprises were for email, field service, CRM sales and workflow. Will these apps be the most beneficial for your business? Only you and your team know that answer because every mobile journey is unique.

In less than two minutes, most CIOs can describe three or more (different) mobile scenarios that could help their business be more productive, reduce costs, improve customer relationships or be more efficient.

  • A bakery with national distribution wants to increase the number of deliveries each truck makes by receiving orders earlier in the day and pre-loading delivery trucks.
  • A cleaning company wants to bill clients earlier in the cycle by collecting employees' daily onsite reports rather than monthly aggregated reports.
  • A video production company needs to speed its responses to customers by streamlining the approval process for each review cycle, expense report, travel request and purchase order.
  • An auto parts distributor needs to share its inventory and ordering across all partner sites to ensure that suppliers and customers have the parts they need.
  • A retail company wants to improve its interaction with mobile-toting consumers by designing a mobile-friendly website.

Every company has a business relationship, need or process that can be improved with mobility. The most important question is where can mobility provide the biggest benefits in your business? The answer will depend on your user types and their mobile devices, existing business processes, current systems and platforms and known inefficiencies.

That's a big mix of variables. Six months from now you can shake those variables again and identify new mobilization projects that have sprung up based on the success of the initial deployments.

  • At the cleaning company, executive management wants to see business analysis reports on a daily basis.
  • The video production company wants the sales team to enter new work orders so that they can see a full view of the project pipeline and forecast potential revenue.
  • The retail company is now ready to mobilize its inventory for its suppliers.

The list goes on and on because mobility breeds mobility. Once one group is mobile, others will want to mobilize their business processes and mobile recommendations will be coming into IT fast and furious. That's the amazing thing about mobility: It unleashes creativity and inspires people to think about nontraditional and better ways to do their jobs. A large jewelry company, for example, wanted to safeguard the samples that sales people were using during sales calls. The company realized it could slash its insurance costs by putting images of its inventory on mobile devices rather than traveling with the expensive jewels to different customer sites. That's the power of mobility.

Build Once, Deploy to Many
To meet the requests for mobility that start coming in from across the company, CIOs will need to invest in a flexible, end-to-end mobility solution that adapts to current and future mobility plans.

A word of caution, though - while speed and efficiency are important, you will want to develop a mobile business model that can be replicated easily. Some early mobile adopters were quick to mobilize a small business unit or a specific application, but they could not repeat the process when other groups asked for something similar. Without that ability to build once and deploy across many scenarios, mobility suffers and becomes costly in both capital and operational expenses.

Enterprises that deploy open, extensible platforms can replicate a pilot program for one unit or group out to other departments, across multiple mobile devices and operating systems and business applications. With this model in place, companies can cherry pick apps that will give them quick, early successes. A pilot program of 20 field personnel, sales people or executive management is often a good place to start. These groups are already highly mobile and eager to work on their mobile devices.

They are good test cases for developing UIs across multiple device types and operating systems, as well as initial integration to back-end systems. They can also provide feedback on data syncs between onsite platforms and mobile devices. Another important area to test is app enablement and onboarding. The first experience that users have with the mobile app is the most important. When large sets of users download the apps, the configuration, security, access profiles and all the initial set-up routines should be uniformly easy and user friendly.

Think Big or Go Home
According to a September 2011 Yankee Group report, companies are focusing their investments in mobile solutions on improving responsiveness to customers (48 percent), providing mobile access to existing applications to improve worker productivity (41 percent) and transforming business processes to improve operational efficiencies (30 percent). These companies have started their mobile journeys and are leveraging mobile as a way to combat economic challenges and ride what we all hope will be a return to a more profitable, business-friendly year.

Looking at mobility from a single perspective, as in mobilizing one app or giving mobile devices to a lone group, kills its potential. An end-to-end mobility strategy that addresses the entire life cycle from app development to deployment to support and training is a necessity for being better prepared and more competitive in 2012.

Truths About Mobile Business Apps

  1. Building mobile business apps is harder than building consumer apps.
  2. Mobile business apps leverage the features of the enterprise app that are most relevant to the mobile user. Not every feature and capability will be transferred to the mobile app.
  3. Mobile business apps are updated three to five times more often than traditional enterprise apps.
  4. Business apps often need offline data storage. More data means data syncs have to happen when there's a strong connection. One or two bars will not be enough.
  5. Mobile application management support can reduce the app onboarding process from days to minutes.
  6. Mobile application development platforms that support build once/deploy to many can reduce the development time for Android, BlackBerry and iOS platforms from months to weeks.
  7. In looking at plans for 2012, every new app deployment should have a mobile component.
  8. App development and app management must be tightly coupled to ensure success.

More Stories By Loren Corbridge

Loren Corbridge, Senior Manager for Enterprise Mobility at Sybase, an SAP Company, has more than a decade of experience in product management and enterprise mobility strategy. She works with tier-one customers and partners to develop successful business models for their mobility solutions. Leveraging this and other industry experience, she helps lead go-to-market strategy and operational enablement for enterprise mobility products at Sybase.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.