Welcome!

Mobile IoT Authors: Elizabeth White, Pat Romanski, Sematext Blog, Liz McMillan, Carmen Gonzalez

Related Topics: Mobile IoT, Microservices Expo, PowerBuilder

Mobile IoT: Article

Going Mobile in 2012

Dream bigger than data at your fingertips. How can mobile technology help your company implement its business strategy?

In 2011, the top mobile apps deployed within enterprises were for email, field service, CRM sales and workflow. Will these apps be the most beneficial for your business? Only you and your team know that answer because every mobile journey is unique.

In less than two minutes, most CIOs can describe three or more (different) mobile scenarios that could help their business be more productive, reduce costs, improve customer relationships or be more efficient.

  • A bakery with national distribution wants to increase the number of deliveries each truck makes by receiving orders earlier in the day and pre-loading delivery trucks.
  • A cleaning company wants to bill clients earlier in the cycle by collecting employees' daily onsite reports rather than monthly aggregated reports.
  • A video production company needs to speed its responses to customers by streamlining the approval process for each review cycle, expense report, travel request and purchase order.
  • An auto parts distributor needs to share its inventory and ordering across all partner sites to ensure that suppliers and customers have the parts they need.
  • A retail company wants to improve its interaction with mobile-toting consumers by designing a mobile-friendly website.

Every company has a business relationship, need or process that can be improved with mobility. The most important question is where can mobility provide the biggest benefits in your business? The answer will depend on your user types and their mobile devices, existing business processes, current systems and platforms and known inefficiencies.

That's a big mix of variables. Six months from now you can shake those variables again and identify new mobilization projects that have sprung up based on the success of the initial deployments.

  • At the cleaning company, executive management wants to see business analysis reports on a daily basis.
  • The video production company wants the sales team to enter new work orders so that they can see a full view of the project pipeline and forecast potential revenue.
  • The retail company is now ready to mobilize its inventory for its suppliers.

The list goes on and on because mobility breeds mobility. Once one group is mobile, others will want to mobilize their business processes and mobile recommendations will be coming into IT fast and furious. That's the amazing thing about mobility: It unleashes creativity and inspires people to think about nontraditional and better ways to do their jobs. A large jewelry company, for example, wanted to safeguard the samples that sales people were using during sales calls. The company realized it could slash its insurance costs by putting images of its inventory on mobile devices rather than traveling with the expensive jewels to different customer sites. That's the power of mobility.

Build Once, Deploy to Many
To meet the requests for mobility that start coming in from across the company, CIOs will need to invest in a flexible, end-to-end mobility solution that adapts to current and future mobility plans.

A word of caution, though - while speed and efficiency are important, you will want to develop a mobile business model that can be replicated easily. Some early mobile adopters were quick to mobilize a small business unit or a specific application, but they could not repeat the process when other groups asked for something similar. Without that ability to build once and deploy across many scenarios, mobility suffers and becomes costly in both capital and operational expenses.

Enterprises that deploy open, extensible platforms can replicate a pilot program for one unit or group out to other departments, across multiple mobile devices and operating systems and business applications. With this model in place, companies can cherry pick apps that will give them quick, early successes. A pilot program of 20 field personnel, sales people or executive management is often a good place to start. These groups are already highly mobile and eager to work on their mobile devices.

They are good test cases for developing UIs across multiple device types and operating systems, as well as initial integration to back-end systems. They can also provide feedback on data syncs between onsite platforms and mobile devices. Another important area to test is app enablement and onboarding. The first experience that users have with the mobile app is the most important. When large sets of users download the apps, the configuration, security, access profiles and all the initial set-up routines should be uniformly easy and user friendly.

Think Big or Go Home
According to a September 2011 Yankee Group report, companies are focusing their investments in mobile solutions on improving responsiveness to customers (48 percent), providing mobile access to existing applications to improve worker productivity (41 percent) and transforming business processes to improve operational efficiencies (30 percent). These companies have started their mobile journeys and are leveraging mobile as a way to combat economic challenges and ride what we all hope will be a return to a more profitable, business-friendly year.

Looking at mobility from a single perspective, as in mobilizing one app or giving mobile devices to a lone group, kills its potential. An end-to-end mobility strategy that addresses the entire life cycle from app development to deployment to support and training is a necessity for being better prepared and more competitive in 2012.

Truths About Mobile Business Apps

  1. Building mobile business apps is harder than building consumer apps.
  2. Mobile business apps leverage the features of the enterprise app that are most relevant to the mobile user. Not every feature and capability will be transferred to the mobile app.
  3. Mobile business apps are updated three to five times more often than traditional enterprise apps.
  4. Business apps often need offline data storage. More data means data syncs have to happen when there's a strong connection. One or two bars will not be enough.
  5. Mobile application management support can reduce the app onboarding process from days to minutes.
  6. Mobile application development platforms that support build once/deploy to many can reduce the development time for Android, BlackBerry and iOS platforms from months to weeks.
  7. In looking at plans for 2012, every new app deployment should have a mobile component.
  8. App development and app management must be tightly coupled to ensure success.

More Stories By Loren Corbridge

Loren Corbridge, Senior Manager for Enterprise Mobility at Sybase, an SAP Company, has more than a decade of experience in product management and enterprise mobility strategy. She works with tier-one customers and partners to develop successful business models for their mobility solutions. Leveraging this and other industry experience, she helps lead go-to-market strategy and operational enablement for enterprise mobility products at Sybase.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.