Welcome!

Mobile IoT Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Kevin Benedict

News Feed Item

Tata DOCOMO and Exent Bring 24x7 Mobile Game Service to India

Tata DOCOMO Customers Gain Access to the Best Android Mobile Games From Around the World

BARCELONA, Spain, Feb. 27, 2012 /PRNewswire/ -- MWC 2012 – India has emerged as one of the fastest growing mobile game markets in the world. Projected to grow at a Compound Annual Growth Rate (CAGR) of over 70 percent during 2010-2013 according to a recent report[1] by global market research firm RNCOS, Indian gamers are now demanding more in terms of features and sophistication from their favorite mobile games. In an effort to satisfy this growing demand, Tata and Exent have partnered to bring the first mobile game subscription service to India.

A recent study[2] by Nielsen indicates that smartphone users in India spend more than 40 percent of total active time on data-centric activities. Seeking to capitalize on this usage, the new Tata mobile game offering built with Exent's GameTanium™ is the first and only all-you-can-eat subscription service offering unlimited game play of the hottest games on Android. For the first time in India, millions of Tata customers will have unlimited access to the best Android games like ZENONIA®, Wave Blazer and EDGE. Featuring an ever-growing catalog of full-version games with no advertising, the highly curated GameTanium catalog is enhanced with editorial features such as ratings, reviews and an extensive collection of game trailers. The service can also be played even while offline for maximum flexibility.

"The emergence of sophisticated mobile devices at affordable prices and wider range of smartphones along with greater wireless mobile broadband penetration has led our customers to expect much more from their service beyond calling and texting. Android is believed to have a rich user interface that adds functionality to the device and increases the overall mobile experience, especially gaming," said Mr. Sharad Arora, Head Mobility – Wireless Solutions, Tata Teleservices Limited. "By partnering with Exent, Tata DOCOMO customers can now enjoy unlimited mobile gaming with access to the top Android games from around the world."

Exent powers the Games on Demand offerings for the world's leading service providers.  

By partnering with Exent, Tata wireless customers will benefit from GameTanium's sophisticated content programming and cutting-edge technology platform, ensuring its extensive catalog of Android titles are optimized for mobile game play. GameTanium is the only Games on Demand service that allows operators to extend their brand, entertainment offerings and subscriber engagement to new screens like mobile and TV, increasing average revenue per user (ARPU) and strengthening brand loyalty and retention.

"We are very excited to partner with Tata. As one of the first telecom operators to launch 3G and other advanced services in India, they are truly at the forefront and share our commitment to delivering only the best to customers," said Peter von Schlossberg, President of Exent. "Since the advent of smartphones, mobile game play continues to grow globally each year and by partnering with Tata, we are pleased to introduce GameTanium for the first time to users in India."

The new Tata mobile game subscription service for Android devices will be offered under the Let's Play brand name for a low monthly fee by sending the keyword 'Play' as an SMS to 53333 from Android mobile devices. A free 3-day trial of the service is also available. 

[1]RNCOS, India Mobile Gaming Analysis - December 2010

[2]Nielsen Informate panel, In India, Google Leads the Smartphone App Race - December 2011     

About Tata Teleservices Limited

Tata Teleservices Limited is one of India's leading private telecom service providers, having a pan-India presence across all of India's 22 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving over 88 million subscribers. After its collaboration with Japan's NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. The company has also launched GSM services under the brand name T24, in partnership with Indian retail giant Future Group. TTL's bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

For details, visit www.tatateleservices.com and www.tatadocomo.com

About Exent

Exent is the leading global market solutions provider for broadband-based monetization of mobile and PC games.  Exent delivers technologies and products for various markets, including video game publishers, mobile operators, broadband service providers, consumer portals, consumer electronic manufacturers, media companies, ad agencies, brand owners, retailers and others. 

Media Contact:
Lynda Curtis  
781-559-0423
[email protected]

SOURCE Exent

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...