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Prysmian Group launches new Telecoms Brand Strategy at FTTH Council Conference in Munich following the integration of Prysmian and Draka

New Global Leader in telecoms industry combines best of both worlds, with sales of 1.3bn Euro (pro-forma 2010) and 32 factories worldwide

The Company will present the new xsNet portfolio, including bend insensitive fibre technologies, cables and connectivity, all targeted specifically at the FTTH market

Milan, 8th February, 2012 - Prysmian Group, world leader in the energy and telecom cables and systems industry, will present its integrated Telecoms vision and identity on the world stage at next week's FTTH Council Europe Conference. The Prysmian Group, formed as a result of the merging of industry leaders Prysmian and Draka will be present at the biggest FTTH event in Europe - the Council's 9th annual conference and exhibition which takes place in Munich on 15th & 16th of February.

As the leading supplier of passive optical technology in Europe, the Group will also showcase for the first time its consolidated product portfolio which features the best technologies and products from both businesses under the Prysmian Group banner.

Phil Edwards, Executive VP of Telecoms at Prysmian Group, says: "The FTTH Council is a fantastic opportunity for us to show our credentials as the new Prysmian Group. As a combined company, with our collective knowledge and cohesive message, we have become the leading global player in the energy and telecom cable industry. The integration process is proceeding quickly and the Group has already presented its new organizational model, brand strategy and product range for both our businesses."

Main product groups will include optical fibre with a focus on bend insensitive fibre technologies, cables and connectivity for application across the access network. The Group's xsNet brand will also be launched at the event as the defining system of products targeted specifically at the FTTH market. Bringing this combined portfolio together into a clear structure under the xsNet brand is the defined product brand strategy of the Group.

Mr Edwards will make a presentation at the conference looking at trends in the market and how the industry is constantly innovating to keep ahead of the levels of demand. He says "We fully support the European Digital Agenda 2020 and as a company are convinced that a fibre based, open access infrastructure is fundamental to providing the future proof networks that this requires. Prysmian Group will maintain its strong commitment to innovation in order to develop the products and systems which will enable these networks to be created and sustained"

Prysmian Group is a Gold Sponsor of the FTTH Council Europe Conference. More than 3,000 visitors attended the event in Milan in 2011 and more are expected in Germany in 2012. The industry association's objective is to promote the benefits of fibre access across the continent and accelerate the availability of fibre-based, ultra-high-speed access networks to both consumers and businesses.

For more information about the event or for details of the programme visit www.ftthcouncil.eu.

Prysmian Group
Prysmian Group is world leader in the energy and telecom cables and systems industry. With sales of some €7 billion (pro-forma 2010 Prysmian/Draka) and 22,000 employees across 50 countries and 98 plants, the Group is strongly positioned in high-tech markets and provides the widest range of products, services, technologies and know-how. In the Energy sector, Prysmian Group operates in the business of underground and submarine power transmission cables and systems, special cables for applications in many different industrial sectors and medium and low voltage cables for the construction and infrastructure industry. In the Telecom sector, the Group manufactures cables and accessories for the voice, video and data transmission industry, producing optical fibres, optical cables and connectivity. Prysmian is listed on the Milan Stock Exchange in the Blue Chip index.


Media Relations
Lorenzo Caruso
Communication Director
Ph. 0039 02 6449.1
[email protected]

Investor Relations
Luca Caserta
Investor Relations Director
Ph. 0039 02 6449.1
[email protected]

For media information please contact Sheila Lashford at [email protected] or Holly Tyrrell at [email protected] or call on +44 1636 812152.

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