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AMI's SMB Geo Planning Suite (SMB-GPS) Gives Territory Sales and Marketing Teams a Competitive Edge

AMI-Partners today announced the launch of its SMB Geo Planning Suite (GPS). The suite is a set of demand-forecasting, channel-capacity planning and prospect-targeting tools that tracks at the state/metro level. With this innovation, AMI continues its fifteen-year tradition of delivering actionable sales enhancement capabilities to ICT marketing and channel sales teams targeting the SMB space.

US State & Metro SMB Demand and Forecast Model. This state/metro level demand forecasting tool quantifies opportunities across 90+ ICT categories in 50 states and the top 25 metros for the 2012-16 timeframe. ICT categories addressed include both on-premise and cloud/hosted products, like smartphones, tablets, SaaS (CRM, ERP, HR, productivity suites, email, etc.), IaaS (security and storage solutions), remote managed IT services (RMITS) and unified communications (UC), among several others.

Channel Capacity/Routes-to-Market (RTM) Planner. This tool quantifies the dollar volume of purchases SMBs make through various purchase channels for 90+ individual products and services. A forward-looking trends assessment outlines channel shifts expected to take place in the 2012-16 timeframe in each product category. The tool also quantifies the number of channel partners operating in each geographic territory and further qualifies them by product expertise.

Prospect Targeting Tool/Gearbox. Leveraging AMI’s proprietary needs-behaviors-driven ICT segmentation and purchase propensity models, the Gearbox pinpoints specific SMBs with the highest likelihood to invest in any given ICT solution. In addition, deep segment profiling and persona development drive on-point messaging to selected target markets.

“This proven suite of services has been successfully used by leading ICT players to transform their SMB GTM practices,” said Deepinder Sahni, SVP at AMI-Partners. “It can be used straight out of the box or customized to each vendor’s unique needs. By using this suite, a marketer can pinpoint an attractive prospect at the zip code level, assess the prospect’s needs, then guide a suitably qualified channel partner to engage the prospect and deliver a winning value proposition.”

For more information about our studies, AMI-Partners, or our global SMB research, call 212-944-5100, e-mail [email protected], or visit us at www.ami-partners.com.

About Access Markets International (AMI) Partners, Inc.

AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence - with a strong focus on global small and medium businesses (SMBs), and extending into large enterprises and home-based businesses. The AMI-Partners mission is to empower clients for success with the highest quality data, business strategy perspectives and "go-to-market" solutions. AMI was founded in 1996. Since its inception, the firm has built a world-class management team, each with ten to fifteen years' experience in IT, telecom, online communications or multimedia.

AMI has helped shape the go-to-market SMB strategies of more than 150 leading IT, internet, telecommunications and business services companies. The firm is well known for its IT and internet adoption-based segmentation of the SMB markets; its annual retainership services based on global SMB tracking surveys in more than 25 countries; and its proprietary database of SMBs, Cloud services studies and SMB channel partners in the Americas, Europe and Asia-Pacific. The firm invests significantly in collecting survey-based information from several thousand SMBs annually, and is considered the premier source for global SMB trends and analysis.

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