Mobile IoT Authors: Liz McMillan, Pat Romanski, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White

News Feed Item

Signature Launches to Make the Retail Experience Personal and Mobile

Secures $1.1M in Seed Funding From Draper Fisher Jurvetson, Amicus Capital, Triangle Peak Partners, Don Hutchison, and Dave Pell

SAN FRANCISCO, CA -- (Marketwire) -- 01/26/12 -- Signature Labs, Inc. ("Signature") launches today, making retail personal again by delivering VIP treatment to shoppers, both in and out of store. The Signature mobile app is the ultimate personal shopping assistant, delivering to customers' mobile devices a curated shopping experience, with up-to-date product information, and delivering the ultimate customer service experience. For retailers, Signature enables sales associates to build deeper relationships with customers by giving them a simple, intuitive app to access customer information and product catalogues at their fingertips.

Signature is available for iPhone in the iTunes App Store. Retailers can request access to the platform at [email protected].

The Signature experience includes:

  • Notifications via mobile phone around shopping events and information such as updates on preferred items and brands, or when new arrivals hit the floor.
  • An in-store greeting with a summary of what's new, the latest fashions on the floor, and any relevant sales or events.
  • Real-time visibility into when preferred sales associates are in-store, along with the ability to make appointments and leave messages for associates.
  • Personal, one-on-one service: sales associates will tailor the shopping experience to shoppers' preferences, favorites, and sizes.

The Signature platform represents a massive opportunity for retailers to increase in-store engagement and conversion. Signature has signed a handful of top retailers as paying customers and Advisory Board members. The Company is rolling out pilot deployments nationwide, and plans to launch publicly with marquee retailers in Spring, 2012.

"The key to an exceptional retail experience is personal and differentiated service -- delighted customers return more often and spend more in the store," said David Hegarty, founder and CEO. "Much like the Apple Store has set the benchmark for the in-store retail experience, Signature delivers a similar mobile shopping experience drawing on unparalleled personalization, and over-the-top customer service. By using mobile apps to re-imagine the personal touch, Signature sets a new benchmark for retail customer service."

"The Signature platform represents the Holy Grail for retailers -- it's a mobile solution built to engage aspirational and high-potential customers on their own terms. This has never been possible in an offline environment. Sophisticated retailers realize that re-inventing the physical store experience for the mobile age and increasing sales associate efficiency are critical to their success," said Josh Stein, Managing Director, Draper Fisher Jurvetson. "We invested in Signature because they have the team and the technology in place to define the mobile retail experience."

Signature has closed $1.1M in seed funding from notable investors such as Draper Fisher Jurvetson, Triangle Peak Partners, Amicus Capital, Don Hutchison, and Dave Pell. The round closed in May 2011.

About Signature
Signature is the app premier retail brands choose to help their customers receive the ultimate VIP treatment. Using the latest mobile technology, Signature has created a next-generation retail service with the ultimate goal of increasing in-store engagement and conversion, while delighting shoppers. Based in San Francisco, Signature was founded in 2010 and is backed by a prominent group of venture capital and angel investors.

Contact Info:
Mike Barash
Knock Twice
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...