|By Udayan Banerjee||
|May 3, 2012 11:30 AM EDT||
Please hold your skepticism, keep an open mind, go through the following points and only then pass a judgment on my prediction that “three years down Windows Phone would have overtaken Android”
[Update August-2012: The 12th reason (Apple awarded 1 billion US$ but Microsoft wins)!]
[Update June-2012: 3 Thing Microsoft Achieved Through The Launch Of The Surface Tablet]
(1) “Mango” has received very positive response
Just go through the following comments.
“… I say this with all seriousness and some incredulity: Apple, watch your back. Microsoft may have finally figured it out. The battle for the mobile market just got interesting again…” – Robert X. Cringely
“…With Mango, WP7 has caught up with Android and iOS in nearly every way, and in some areas it’s even surpassed the other two in functionality …” – Brad Molen
“…Windows Phone 7.5 is supremely usable, surprisingly powerful and delivers the experience Microsoft has been promising, with only a few rough edges left…” – techradar.com
“…Windows Phone is, in my opinion, the second-best OS out there, after iOS. It’s more cohesive, reliable, pretty, and fast than Android…I have no hesitation in recommending it…” – Dan Nosowitz
“…Android doesn’t look as shiny and as for Apple, since our play, we certainly notice a lot more “Windows Phone 7 features” in the latest iOS 5 Beta builds…” – Stuart Miles
If you don’t believe me then just do your own searching – I am sure you will find comments very similar to these.
(2) Metro UI is innovative and usable
The UI is different but very well designed for mobile and tablet. The same view is expressed by most experts and most owners of “Mango” phone.
“…keep an open mind and you just might be pleasantly surprised by Microsoft’s elegant, daring, and simple take on smartphones…” – Jessica Dolcourt
(3) Microsoft usability design is backed by strong research
I have discussed this elsewhere – Microsoft’s Second UI Innovation.
If you have doubt then just go through the presentation on How Ribbon Interface was created.
(4) Unlike Android UI, Metro UI has nothing in common with iOS
Google and Android handset manufacturers are fighting legal battles with Apple in so many different countries. These battles are prompted by similarity in the design and user interface.
“Mango” is different. If fact Microsoft has already secured a patent for the metro UI – Microsoft patents Metro UI. On the other hand Android is fighting so many patent and IP violation suits.
(5) It is a question of survival for Nokia
Even though Nokia has been steadily losing market share it still enjoys more than 20% market share of the number of mobile handsets shipped (see IDC report). RIM is also in a similar situation, but unlike RIM, Nokia has something decent to fight back with.
They have put all their eggs in the Windows Phone basket and they are not going to give in without a fight, especially in the non-US markets.
(6) Microsoft has patent agreement with handset manufacturer which lowers the barrier for switch
Microsoft has patent deals with HTC, Samsung and many other Android handset manufacturers and receives US$ 5 upwards for every handset sold. See this – Microsoft Getting Royalties From Over Half Of All US Android Phone Sales.
So, Android is not exactly free.
(7) Most users would have changed their handset in three years
One of the concerns expressed by many analysts is that Microsoft is late in the game and the mobile market is already crowded. However, history has taught us that the mobile landscape changes every 3 years. One of the top 3 players drop out to be replaced a newcomer. You also get a new leader.
Therefore, three years down the line the field is wide open.
(8) Windows 8, which has Metro UI, would have enough presence in desktop & laptop
In spite of all the prediction about the end of the PC era, you will almost surely be using a PC for many more years. You will also, periodically, continue to upgrade your PC and Laptop. Majority of those upgrades will result in your getting a Windows 8 machine.
As a result, three years down the line most of us would get reasonably familiar with Metro UI.
(9) Windows App store, by then, would have many more applications
By having the same programming model for desktop, laptop, tablet and mobile, Microsoft has ensured that app developers will always find a wider market for their applications. They are also offering developers a larger piece of the pie.
Microsoft fleshed out details for its Windows Store, announcing to developers that the Windows 8 app store will become available with the Windows 8 beta in late February 2012. (See this)
(10) Microsoft has an uncanny knack of persisting with, perfecting a product and become one of the market leaders
We have seen this happen time and again with so many different categories of products. The list is long – Word Processor (Word), Spreadsheet (Excel), Database (MS-SQL), Search Engine (Bing), O/S for handheld device (Windows CE), Enterprise web application platform (SharePoint), Enterprise mail server (Outlook), Development platform (.Net), Developer Studio (VSTS), Gaming Console (Kinect), Browser (IE), ERP (Dynamics) … (See this for more detail).
So, why can’t they pull it off again?
(11) Windows Phone is much more strategic to Microsoft than Android is to Google
Microsoft is primarily an O/S company and Google is a search company. If Google loses the mobile O/S war it is just another loss. It is not going to threaten the existence of the company. However, the same loss for Microsoft may threaten their very existence.
You don’t expect Microsoft to give in without a very very strong fight … especially when they have hit upon an innovative product with lots of promise.
Also, there is no Steve Jobs around who can completely change the game.
Here are 3 more reasons from Galen Gruman:
- No strong commitment to Android from Google
- No strong commitment to Android from device makers
- A likely loss in the Oracle lawsuit over Android's Java base
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 25, 2016 10:00 AM EDT Reads: 591
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jun. 25, 2016 09:30 AM EDT Reads: 1,060
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 25, 2016 07:45 AM EDT Reads: 978
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 25, 2016 07:30 AM EDT Reads: 755
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 24, 2016 02:15 PM EDT Reads: 371
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Jun. 24, 2016 01:00 PM EDT Reads: 1,312
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Jun. 24, 2016 12:00 PM EDT Reads: 1,548
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 24, 2016 10:30 AM EDT Reads: 907
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 24, 2016 09:45 AM EDT Reads: 1,166
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 24, 2016 09:30 AM EDT Reads: 1,114
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 24, 2016 09:30 AM EDT Reads: 591
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 24, 2016 08:45 AM EDT Reads: 1,105
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 24, 2016 08:45 AM EDT Reads: 1,224
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 24, 2016 08:30 AM EDT Reads: 794
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 24, 2016 08:15 AM EDT Reads: 1,184
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Jun. 24, 2016 08:15 AM EDT Reads: 1,421
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 24, 2016 07:30 AM EDT Reads: 963
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 24, 2016 07:15 AM EDT Reads: 1,159
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Jun. 22, 2016 11:00 AM EDT Reads: 1,338
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Jun. 19, 2016 12:45 PM EDT Reads: 1,231