Welcome!

Mobile IoT Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Zakia Bouachraoui, Carmen Gonzalez

Article

Run into Traffic Without Hurting Yourself

How to get visitors to your website

Small business websites get uploaded to the Internet everyday with hope in the owner's heart, it sits there doing nothing, then it's forgotten about. "Ah, the Internet does nothing for businesses like mine. Not my industry."

Well would you open up a retail store in a back alley in the outer suburbs where no one ever goes and hope for people to come by without any advertising? Probably not. You'd try and open it in a place where there was foot traffic going by, that's why shopping malls are built. Or you'd at least build word of mouth in your industry, or do something, anything other than open up.

You need foot traffic in a retail store, a lot of it. You need eye traffic in a law firm, as well as 'ear traffic' (word of mouth). You need a lot of it. One retailer I work with was excited that he got 100 hits a week on his website (before he started with me). You need 200,000, 500,000/month.

Raise your bar. Run into traffic.

Most websites 'open for business' and put a few keywords in the title and tags and think that's SEO so at least a few people will come by. That's just not good enough.

You need a lead source, you need to run into traffic. How is this done?

I'm so glad you asked. But of course I'm not going to tell you all :) Here are a two secrets though:

1. Find your secret lead source.
Every business should try and find one. Offline and online. Other businesses may be using the same lead source but it should be a vein that runs so deep and is so rich that wont matter. It's not having a great product/service that matters really...it's having people to sell it to that makes a business.

No more will be said on this matter. For more info you'll just have to engage us...HaydnsWeb.

2. Choose keywords at different buying stages.
The keywords 'golf, 'security alarm' etc etc as we should all know by now are very hard to compete in and unless you can compete with these guys offline, I wouldn't try online. So, what keywords do you go for. Research the heck out of it and think like your potential client/customer at different stages along their thought process for buying your product/service.

From their initial thought of it, through their research of the area, then of different providers, through buying, through service, through replacement. What are they doing, thinking, typing?

We can do all this for you of course...HaydnsWeb.

The key point I'm trying to make in this ramble is that you have to raise the bar for your website traffic goals. Its easily achieved with a few tricks. A website just sitting out there in cyberspace is like an accounting firm opening up in the middle of the desert in a tin shed. About as useful as an ashtray on a motorbike.

More Stories By Peter Crean

I am a 33 year old Internet marketing professional with a specialty in assisting small businesses. I have over 10 years experience in Internet marketing and have worked in offline advertising and marketing as a writer and later an account manager working on some of the largest companies in the world.

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...