Mobile IoT Authors: Pat Romanski, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan, Elizabeth White

Related Topics: Mobile IoT, Microservices Expo

Mobile IoT: Article

Mobile Development – Are You Asking the Right Questions?

What business need will the mobile application serve?

By now it's become pretty clear that tablets aren't going anywhere. The successful launch of the iPad 2 and the explosion of competitive offerings have made this clear. And with this explosion in tablet computing, we have just one more example of how technology is giving us the world, and everything in it, right at our fingertips

For this reason, mobile has been viewed by analysts as having enormous potential as a marketing vehicle. More and more, companies are creating apps with the goal of using them to promote a specific product or service. Yet many companies approach development of these apps in the same way they do for web development when, in reality, these are two very different media. The drivers behind creating these apps may be similar, but before beginning development, it's important to ask these questions.

What business need will the mobile application serve?
Seemingly obvious, this question is often skipped over by too many companies, both large and small. Instead, they become enamored with just having a mobile app in the marketplace - leading to plenty of sleek, shiny apps that ultimately enjoy a very short shelf life.

Before beginning a mobile development project, it's critical to consider how the app will be used to both engage the target customer and contribute to the company's overarching marketing strategy. Also critical is establishing a customer development process, working with the customer to determine the need that will be fulfilled and developing the app with that need - and the business goals - in mind.

What methods will the development team use?
The methodology used to develop a mobile application can be almost as important as the concept behind the app itself. It can contribute significantly to determining what features will be included in the launch version of the app, and delivering it to market so it starts generating value for your business right out of the gate.

Some of the most successful mobile projects are those that employ a combination of Agile methodologies and Lean principles in the development process. Agile, which most are familiar with, is an iterative process that enables companies to build and deliver apps quickly. Lean, on the other hand, focuses on streamlining and delivering value to the project by eliminating waste in the value chain, helping the development team to determine which features are essential and which can be saved for future versions. The principles of Lean can be used to complement Agile, ensuring a smooth development process and fast delivery of the app to market.

In my next installment of this post, I'll look at issues such as support infrastructure, development team expertise and user demands as additional - but just as critical - considerations that need to be taken into account before beginning an app development project.

More Stories By Paulo Camara

Paulo Camara is mobile services manager at Ci&T, a global provider of application development and product engineering services.

IoT & Smart Cities Stories
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.