Booyah, a leading social, web and mobile entertainment company, announced today that Jason Willig has been appointed as the company’s chief operating officer. Willig joins Booyah with over a decade of experience in the interactive entertainment industry and a directive to expand Booyah’s position in the rapidly expanding social/mobile space.

“Adding Jason to the Booyah executive team is a huge win for us,” said Keith Lee, CEO and co-founder, Booyah. “His depth of knowledge and experience will help accelerate Booyah’s continued growth and development within in the social/mobile industry.”

Willig joins Booyah from Electronic Arts, where he oversaw operating activities & strategic initiatives for the Hasbro business unit as the group’s COO. Over the past twelve years, Willig has held leadership positions at top games companies including LucasArts, Gas Powered Games and Vivendi Games. His diverse experience encompasses product development, retail and digital publishing, business development and analytics.

Booyah, dedicated to social and mobile forms of entertainment that combine elements of the real and digital worlds, recently launched the musical rhythm/role-playing iPhone and iPod Touch app Nightclub City DJ Rivals. Using location-based GPS technology, Nightclub City DJ Rivals includes an expansive multiplayer mode where players can battle with friends and foes at real world locations to earn “King of the Hill” bragging rights and rewards, becoming the house DJ at their, restaurant, bar, movie theater, club or other favorite hang-out. Nightclub City DJ Rivals is a unique extension of Booyah’s successful Facebook game, Nightclub City, an incredibly popular music discovery medium and marketing platform that has touched more than 15 million people.

About Booyah

Booyah, headquartered in San Francisco, Calif., is dedicated to creating new forms of entertainment to the masses by bringing together elements of the real world and the digital world. The entire development team draws its creativity not only from highly respected studios, including Blizzard Entertainment, Activision, EA and Insomniac Games, but also from a vast array of industries, such as the semi-conductor, consumer web and social gaming space. The Company is financed by Accel Partners and Kleiner Perkins Caufield & Byers’ iFund. Learn more at www.booyah.com.