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Webtrends Works With Telegraph Media Group to Deliver Insights for Its iPad App

BARCELONA, SPAIN -- (Marketwire) -- 02/15/11 -- Mobile World Congress -- Web, social and mobile analytics market leader Webtrends has been working with Telegraph Media Group (The Telegraph) to support the development of its iPad application, which features the best content from The Daily Telegraph and The Sunday Telegraph versions of the newspaper for free.

As Internet users leave their desktops behind and take to the mobile Internet in rapidly growing numbers, The Telegraph has been able to gain a comprehensive understanding of how this increasingly sophisticated audience interacts with its iPad app.

This understanding, when combined with a series of focus groups run by The Telegraph, has been fundamental in the development of v2 of the app, which is currently in the pipeline for a 2011 launch.

By working closely with Webtrends, The Telegraph has gained a variety of insights into the behavior of its iPad app users, including: frequency of use by individual users, total page views, specific articles viewed (key information for both the Telegraph and advertisers), outbound link conversion, and the device operating systems and connections types that readers used to reach the app.

"One of the key benefits delivered by the metrics was the ability to confirm that we were on the right track," commented Mark Challinor, Director of Mobile, Telegraph Media Group. "We knew the app was one of the best out there, but working with Webtrends gave us reliable data to inform development. There always needs to be some level of intuition but Webtrends helped us to eliminate the grey areas in the guesswork."

Moving forward, location is another metric The Telegraph will bring into the mix, using that data to deliver location-relevant content to users.

About Telegraph Media Group
Telegraph Media Group Limited publishes The Daily Telegraph, The Sunday Telegraph, The Telegraph and The Weekly Telegraph. This is a wholly owned subsidiary of Press Holdings Limited.

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners. For more information, visit www.webtrends.com

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For more information please contact:

EU:
Tom Flisher / Naomi Barry / Sarah McArthur
Octopus Communications
[email protected]
0845 3700 655

U.S.:
Hope Frank
Chief Marketing Officer
[email protected]
@hopefrank

Molly Mulloy
Zeno Group
[email protected]
+1-415-248-6335
@prmolly

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