Welcome!

Mobile IoT Authors: Liz McMillan, Pat Romanski, Dana Gardner, Elizabeth White, Jeev Trika

Related Topics: Mobile IoT

Mobile IoT: Article

"Mobile Web 2.0" – How Web 2.0 Impacts Mobility & Digital Convergence

Ajit Jaokar Asks a Series of Questions Based On His Understanding of Web 2.0 and Mobility

To understand web 2.0, I am going to mainly use Tim O Reilly’s original article alongwith other references from the web as linked.

The Seven Core Principles of Web 2.0 Revised
As I understand them, according to the article, a Web 2.0 service should have as many of the following seven core characteristics as possible. I have outlined these principles partly as a foundation for subsequent discussions but also for my own clarification. Please refer the original link as above for more details.

1. The Web As Platform

Software as a service is data plus software:

A Web 2.0 service is a combination of software and data. The term ‘web as a platform’ is not new. Netscape used this term first but the Netscape application (i.e. browser) was created in context of the existing ecosystem (‘WebTop’ instead of ‘desktop’ mirroring the famous ‘horseless carriage’ analogy). While Netscape was still ‘software’ – in contrast, Google is software plus a database. Individually, the software and the database are of limited value – but together they create a new type of service. In this context, the value of the software lies in being able to manage the (vast amounts of) data. The better it can do it, the more valuable the software becomes.

Harnessing the ‘long tail’: The term ‘long tail’ refers to the vast number of small sites that make up the web as opposed to the few ‘important’ sites. This is illustrated by the ‘double-click vs. adsense/overture’ example. The DoubleClick business model was not based on harnessing the vast number of small sites. In contrast, it relied on serving the needs of a few large sites (generally dictated by the media/advertising industry). In fact, their business model actively discouraged small sites(through mechanisms like formal sales contracts). In contrast, anyone can set up an adsense/overture account easily. This makes it easier for the vast number of sites(long tail) to use the service(ad sense/overture).

In general, Web 2.0 systems are geared to harness the power of a large number of casual users who often contribute data implicitly as opposed to a small number of users who contribute explicitly. Tags are an example of implicit contribution. Thus, the Web 2.0 service must be geared to capturing ‘many implicit/metadata contributions from a large number of users’ and not a small number of contributions from a few ‘expert’ users.


2. Harnessing Collective Intelligence

In this context, collective intelligence can mean many things:

Yahoo! as an aggregation of links
Google page mark
Blogging
Tagging and collective categorisation for example flickr and del.icio.us
eBay buyers and sellers
Amazon reviews
Wikipedia

And so on ...

All of the above are metadata/content created by users that collectively adds value to the service(which as we have seen before is a combination of the software and the data).

Harnessing the collective intelligence involves understanding some other aspects like peer production, the wisdom of crowds and the network effect.

Peer production as defined by the professor Yochai Benkler’s seminal paper peer production . A concise definition from wikipedia is a new model of economic production, different from both markets and firms, in which the creative energy of large numbers of people is coordinated (usually with the aid of the internet) into large, meaningful projects, largely without traditional hierarchical organization or financial compensation.

The wisdom of crowds – as discussed in the book wisdom of crowds by James Surowiecki whose central idea is that large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

And finally, network effects from user contributions. In other words, the ability for users to add value (knowledge) easily and then the ability for their contributions to flow seamlessly across the whole community – thereby enriching the whole body of knowledge. A collective brain/intelligence of the blogosphehe if you will – made possible by RSS. A living, dynamic entity not controlled by a single entity.


3. Data is the Next Intel Inside

We have seen previously that a Web 2.0 service combines function (software) and data (which is managed by the software). Web 2.0 services inevitably have a body of data (Amazon reviews, eBay products and sellers, Google links). Thus, it’s very different to a word processor for example – where we are selling only software (and no data).

Data is the key differentiator. In most cases, the company serving the data (for example Google) also ‘owns’ the data (for example information about links). However, that may not always be the case. In case of Google maps , Google does not own the data. Mapping data is often owned by companies such as NavTech and satellite imagery data is owned by companies like Digital Globe. Google maps combine data from these two sources(at least).

Taking the ‘chain of data’ further, sites like housing maps are a mashup between Google maps and craigslist. The more difficult it is to create the data, the more valuable it is(for example satellite images are valuable). In cases where data which is relatively easy to create, the company providing the most useful service and hitting critical mass will be valuable.


4. End of the Software Release Cycle

Web 2.0 services do not have a software release cycle. While Google reindexes its link indices every day, Microsoft releases a major software release every few years. That’s because there is no ‘data’ in windows 95, windows XP etc. It’s pure software. Not so with Google. Google is data plus software. It has to reindex its ‘data’ every day else it loses its value. Thus, operations are critical to a web 2.0 company. There is no ‘release’ as such. The flip side of this coin is – there are widespread beta releases and users are treated as co-developers.


5. Lightweight Programming Models

Distributed applications have always been complex to design. However, distributed applications are central to the web. Web services were deemed to be the mechanism to create distributed applications easily. But web services, in their full incarnation using the SOAP stack, are relatively complex. RSS is a simpler(and quicker) way to achieve much of the functionality of web services.

Simpler technologies like RSS and AJAX are the driving force behind web 2.0 services as opposed to the full fledged webservices stack using mechanisms like SOAP. These technologies are designed to syndicate rather than orchestrate(one of the goals of web services). They are thus opposite to the traditional corporate mindset of controlling access to data. They are also designed for reuse. Reuse in the sense of reusing the service and not the data(i.e. they make it easier to remix the service).

Finally, innovation becomes a case of mixing (cobbling together) services existing services – something which we talked about in OpenGardens in the mobile context.


6. Software Above the Level of a Single Device

The sixth principle i.e. ‘Software above the level of a single device’ – is an obvious staring point when we think of the impact of web 2.0 on mobility and telecoms. At one level, the whole of the ‘new’ web should be transparent and accessible across any device. Indeed a browser is the least common denominator in all mobile data devices - and that’s a sobering thought. But there is more to the sixth principle than merely access via the browser.

iTunes leverages data(music) through the service and provides some data management/metadata functions. The mobile device has the potential to act as a significant reporter of data rather than a mere consumer of data. This data, like all web 2.0 services, may be implicit or explicit. This point will be a significant area for discussion in the next two articles.

7. Rich User Experiences

While mechanisms like RSS are being used to syndicate the content of web sites out to a much wider audience, the user experience at the client itself is undergoing a dramatic improvement. The collection of technologies driving this enhanced user experience is Ajax popularised by Jesse James Garrett in the AJAX essay

AJAX is being used in services like gmail, Google maps and Flickr and it already provides the technology to create a seamless user experience combing many discrete services. The impact of RSS and AJAX is to create a service spanning content from many sites. To the user, this is a single, transparent experience. Effectively, content is being freed from its original container. Instead of the user going to the content(as in a user navigating to a web site), the content is going to the user(through RSS). Technologies like AJAX are making it easier for users to create the glue which binds the various content sources(RSS) together.

Summary of Part One

This article has laid the groundwork for the next two articles. It was an introduction to Web 2.0 and a series of initial questions which came to my mind when discussing the interplay between Web 2.0 and mobility. My objectives, as I have stated, are to extend Tim’s seven principles to mobility and digital convergence. I welcome your comments and questions and I shall answer them in the next two sections of this article.

 

References
http://www.roughtype.com/archives/2005/10/the_amorality_o.php
http://webservices.sys-con.com/read/161874_p.htm
http://www.wired.com/news/technology/0,1282,69114,00.html
http://web2.wsj2.com/web2ishere.htm
http://web2.wsj2.com/the_best_web_20_software_of_2005.htm
http://radar.oreilly.com/archives/2005/10/the_amorality_of_web_20.html
http://digital-web.com/articles/web_2_for_designers/
http://www.adambosworth.net/archives/000031.html




For a daily dose of Ajit Jaokar, readers might like to visit
www.futuretext.com.

 

More Stories By Ajit Jaokar

Ajit Jaokar is the author of the book 'Mobile Web 2.0' and is also a member of the Web2.0 workgroup. Currently, he plays an advisory role to a number of mobile start-ups in the UK and Scandinavia. He also works with the government and trade missions of a number of countries including South Korea and Ireland. He is a regular speaker at SYS-CON events including AJAXWorld Conference & Expo.

Comments (7) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Thoughts Aloud 03/22/06 10:45:47 PM EST

Trackback Added: The Challenge to Mobile Content Providers as Internet Companies Go Mobile; While Yahoo and Google further go mobile, talks between such internet giants including Microsoft and the telcos are still in progress regarding sharing the cost of operating broadband networks or ‘paying for the pipes’ telcos have invested ...

Thoughts Aloud 03/22/06 10:45:35 PM EST

Trackback Added: The Challenge to Mobile Content Providers as Internet Companies Go Mobile; While Yahoo and Google further go mobile, talks between such internet giants including Microsoft and the telcos are still in progress regarding sharing the cost of operating broadband networks or ‘paying for the pipes’ telcos have invested ...

RogerV 01/15/06 11:31:20 AM EST

Until AJAX has a standards-based graphics API that is pervasively available it won't be of much use to games programmers by and large. Forms widgets and image files are too limiting.

At any rate, I'm the first person to use AJAX in mobile application development and blog about my experience here:

my AJAX web app experience in the early days of DHTML
http://humbleblogger.blogspot.com/2005/09/my-ajax-web-app-experience-in-...

Leonid Iakovlev 12/30/05 08:21:08 AM EST

Btw Ajit - be sure to check that post http://blogs.zdnet.com/ip-telephony/?p=813 from Russell Shaw - will give you some relevant hints.

Leonid Iakovlev 12/29/05 05:22:36 AM EST

Ajit,

There is a big difference between Skype and Google in that sense. Skype *does* have already a useful application widely used across varied platforms (mobile ones including), and that application *already* provides an API for secure application to application messaging/presence/identity/profile. Google as of now just has a potential to follow similar road.

Ajit Jaokar 12/29/05 04:23:25 AM EST

Many thanks Leonid. I shall take your comments on board when I write the next version

I agree with your comment on skype. My bets are also on google for the same reasons you mention. More soon kind rgds Ajit

Leonid Iakovlev 12/27/05 10:38:28 AM EST

Ajit,
I want to point out (and to ask a question at the same time) that for mobile Web 2.0 to happen we need to have some prerequisites that are almost here but not yet. Those prerequisites are needed to ease the relevant application developments and make them complaint. Prerequisites are:
- Unified (available on all major hardware/OS platforms and for all major software development languages, e.g. Win32/Linux/Symbian/PalmOS/WinCE/J2SE/J2ME/C++/Python/etc.) message exchange protocol and secure message delivery framework including message interpretation protocol
- Universal global carrier independent (or dependent on some really global players) presence/profile application framework including identity certificates
- Universal location information framework/provider/portal
I see now Skype as quite good a candidate for providing messaging/presence/identity infrastructure (mobile devices including; having Paypal under same eBay umbrella should help as well). Navizon meanwhile emerges (using kind of CDDB/FreeDB model) as a potential provider of location information - for cellular as well as for WLAN networks. I believe we will see the fruits of those (and similar) developments as soon as next year.

@ThingsExpo Stories
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...