Click here to close now.

Welcome!

Mobile IoT Authors: Jayaram Krishnaswamy, Kevin Benedict, Liz McMillan, Pat Romanski, Elizabeth White

Related Topics: Microservices Expo, Industrial IoT, SYS-CON MEDIA

Microservices Expo: Article

i-Technology Viewpoint: Thinking Outside the VC Box

This is the Age of the "Momentary Enterprise," of Taking Advantage of an Opportunity that May Only Exist for Months

Prior to the year 2000, business was a world in love with office spaces and corporate travel. We traveled to work (the office) every day. We traveled away from the office for customer meetings, for internal meetings, for conferences, for awards ceremonies. We traveled because we could and we believed that it was necessary for the competitive advantage. That all changed rather quickly with the economic downturn of the early 2000s and, of course, 9/11. In short order, we relearned how to do business by staying put.

Another consequence of the most recent recession was corporate payroll compression. As good corporate citizens who are mindful of keeping our jobs, most of us were tasked with far more work than a single individual could perform adequately. To help make us more efficient, we introduced cell phones so that we could make calls while traveling, and WiFi-enabled laptops that enabled us to take our work anywhere and exchange messages with anyone, provided a "hotspot" could found.

Conference calls, cell phones, and laptops have pushed personal multitasking to unparalleled levels. For example, workers are now able to process the relentless stream of e-mails and instant messages as well as review financial and marketing documents, all while supposedly being active during a conference call.

The preceding has been unsettling for some of us, but not so for others. In fact, for those who are able to do three things at once, it is a stress reliever. Prior to this work style, employees who were required to be physically at meetings (even on-site) would worry about e-mail that was piling up as well as a half-written product presentation due the next day. Stress would slowly build as the meeting drew long. The productiveness of a conference call definitely suffers because multitasking participants are only slightly paying attention. However, no matter - overall efficiency is increased for those who can draw the connections together and somehow manage to stay engaged in the "here and now" at the same time.

Consider where we've come from and where we've now arrived. Before we had limited ways to "connect." Now we can create multiple connections and converge them. Perhaps even more important, we can do much of this connecting and converging ourselves, without advanced degrees in IT or telecommunications, and using technologies that are available at the local shopping mall. Also, we can create our own virtual office spaces.

Building the Momentary Enterprise
Among the many consequences of connectivity and convergence that lead to the virtual office space is the momentary enterprise. The momentary enterprise takes advantage of an opportunity that may only exist for months. When it has been fully exploited, the momentary enterprise is reconfigured - Lego-like - to pursue another opportunity. A "pop-up" business model is born, thereby changing the competitive balance and leveraging pervasive data.

It is likely that in the coming years we will see sizable businesses (based on yearly revenue) come and go at what will seem to be alarming speeds. Businesses can now be created in a matter of weeks to capitalize on whatever important trend or market demand is surfacing. Huge amounts of venture capital in many cases will not be required for establishing the infrastructure, the billing and accounting systems, the transport or supply systems, the IT function - and the list goes on. Such commodities will be expertly and automatically leveraged by super-deep, business-to-business automation, and new enterprises will start up by focusing their energy on differentiating their value in the marketplace rather than creating and supporting all of the associated accoutrements. Also, the fact that their life spans will be measured in months or a short number of years will not be grounds for dismissal from Harvard Business School. A successful business model doesn't need to be measured by its staying power.

Interested? Below is a checklist of things that will help you on your way to the momentary enterprise.

Hybrid PDAs (Personal Communicators)
Hybrid PDAs combine three entirely different business and personal communication mechanisms (cell, e-mail, IM) into a single embraceable device. Their expected ubiquity will enable significant efficiency gains in both our business and personal lives. Hybrid PDAs offer three important features for momentary enterprise entrepreneurs:

  • The ubiquity of cell phone use - after all, it is no longer "weird" to be on your phone while in a supermarket, and you can be sure that someone next to you on the street is carrying a cell phone (to the same extent that you can be sure that those around you are wearing shoes)
  • The seemingly overnight change from one type of cellular technology that is optimized for voice to a completely different architecture that is optimized for voice and data
  • The immediacy of digital information sharing when you're away from a computer desktop
The trend toward holding your electronic life in the palm of your hand started when cell phones were crossed with PDAs. The result was a cell phone that could also keep your calendar and your contact database. Next, text messaging was added, and then Internet access and e-mail. Furthermore, there appears to be no end in sight to the future versatility of these multifunctional, handheld devices. For example, NTT DoCoMo has introduced in Japan a cell phone with so many functions that one could get lost just trying to find them all. This unit will do the following:
  • Send and receive e-mail
  • Play games online
  • Access iMode-compatible Web sites and play downloaded music
  • Take digital photographs
  • Record sound
  • Read bar codes (and someday RFID tags)
  • Oh... and make phone calls
It also contains a specialized Sony-developed chip called a FeliCa chip or "smart card" that enables users to pay bills and make purchases over a wireless electronic banking system, operate appliances that can be controlled via a connection to the Internet, unlock doors, and the list goes on. Sooner or later, most of us will carry an intelligent device that is wirelessly connected to the world's vast data networks continuously.

XML
XML formatting allows proprietary databases and records to now have a nearly universal method for describing their contents. One does not need to be a sophisticated programmer who understands how to read a "schema" document or how to encode SQL statements to make sense of XML statements. A computer-literate teen could happen upon an XML fragment and derive some sense from it. He or she could likely import it into a favorite spreadsheet package and sort or average or trend it with a few keystrokes.

Business back ends are now XML-crazy. Information that needs to be expressed to another computer system is now expressed in some XML format. Most significantly, XML enables far higher business-to-business cooperation that is squarely aligned with the Web's chief goal: information exchange (as opposed to data exchange). XML has been enthusiastically embraced by business and allows for significant efficiency gains and better customer experiences. We will see XML reaching into the consumer world and our homes as well via wired and wireless appliances, for example. For the momentary enterprise, XML is the magic glue that allows vast sources of data and internetworking infrastructure - from PDAs to wireless video cameras - to share information.

Virtual Officeware (VOware) and RIAs
Currently, groupware is an effective collaboration tool used for large project management by equally large companies. For smaller companies, ad hoc usage of a shared file server often suffices. Small Web servers are also now used by more physically diverse groups.

Groupware, despite early hype, has remained somewhat hidden - deployed appropriately by those large multiregional companies, but avoided by the rest of the world. A trained administrator is usually needed to set it up, and typically it requires an additional capital investment in server and storage hardware and administration. Groupware also focuses heavily on managing shared document repositories, thus making it vulnerable to competing products with a broader vision.



More Stories By John Webster

John Webster is senior analyst and founder of Data Mobility Group. He is the author of numerous articles and white papers on a wide range of topics, including data convergence, storage networking devices and management, and storage services and outsourcing. He is also the coauthor of a book entitled Inescapable Data - Harnessing the Power of Convergence, published in April 2005 by IBM Press.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...